Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound vs. Outbound Lead Generation.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

No More Cold Calling

MAY 3, 2018

If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. Stats like this suggest that buyers don’t really need salespeople anymore—that we should just wait around for prospects to do their research and then call us when they’re ready to buy. That’s not selling.

Lead Generation 270

Lead Generation Lead Scoring Lead Rank Leads 270

Zoominfo

MARCH 13, 2025

But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. Intent data to prioritize high-value accounts and improve lead scoring. 84% increase i n marketing-qualified leads (MQLs).

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales Gravy

JANUARY 1, 2025

Discover the secrets to lead follow up and conversion after trade show, conference, and events. Importance of Patience: Building relationships and converting leads into customers takes time. Importance of Patience: Building relationships and converting leads into customers takes time.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

Zoominfo

MAY 2, 2018

Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? In fact, generating high-quality leads is the biggest challenge for B2B marketers ( source ). Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. What is a lead?

Lead Generation 203

Lead Generation Lead Scoring Lead Rank Ideal Customer Profile 203

Allego

DECEMBER 10, 2024

While this statistic is impressive, it doesnt explain what that figure means in terms of tangible business value. How does this ROI translate into measurable improvements like higher sales, shorter deal cycles, or larger contracts? Has training helped them move prospects through the pipeline faster? Track the average deal size.

ROI 62

ROI Training Lead Rank Lead Scoring 62

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Marketers must be strategic in their approach to webinar lead generation.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

APRIL 15, 2025

The Tools Sales Teams Use The most commonly used tools in sales are AI-powered CRMs, which integrate AI capabilities like lead prioritization, forecasting, and automated follow-ups directly into existing workflows. These tools help streamline day-to-day tasks and offer actionable insights into prospect behavior.

Survey 130

Survey Forecasting Lead Scoring Lead Rank 130

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Youve gathered all these leads, but now what? If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Heres how to turn those leads into real business: 1.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Hubspot Sales

SEPTEMBER 6, 2024

When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list. Wondering how to achieve this lofty goal? AI can help.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Sales and Marketing Management

SEPTEMBER 24, 2019

Barriers to measuring ROI. As consumer behavior and digital marketing technology evolve, it’s completely natural for B2B marketers to stumble over a few barriers when it comes to measuring ROI. For starters, many B2B companies bring products to market based on internal precedents rather than customer expectations and values.

ROI 166

ROI Lead Rank Customer Marketing 166

MarketJoy

FEBRUARY 17, 2025

A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. B2B lead generation services are your solution to creating a solid lead-generation process for your business. Data is driving businesses around the world.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. You don’t have to wait until your solution is implemented and producing ROI. Can attest to the ROI they’ve received.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

The Pipeline

FEBRUARY 27, 2018

The problem with most call scripts salespeople use for proactive direct prospecting is that they are prepared for sellers, by people who are not buyers, and as a result, there is little for the prospect to grab and hang on too long enough to convert to engagement. By Tibor Shanto. A Race To The Wall. No Problem.

Prospecting 215

Prospecting Skype ROI Face-to-face 215

Pointclear

FEBRUARY 7, 2018

How much should a lead cost? Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good deal. While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead. Take a look at the following cost per lead comparison.

Cost per Lead 204

Cost per Lead Lead Scoring Lead Rank Leads 204

Allego

AUGUST 2, 2022

That’s a little like asking why it’s important to keep score during a basketball game. If no one knew the score as the game went on, every player could simply decide whether they were playing well or not—even whether their team is winning or losing. > Competency scores: rep proficiency. >

Lead Scoring 118

Lead Scoring Lead Rank Sales Enablement ROI 118

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

The Pipeline

OCTOBER 24, 2019

Over the years, I have found that some of my best prospect interviews have come as a result of something another prospect asked me. As a bonus, your prospects/customers will help you sell your next deal without them even knowing or caring. Refining how they prospect and conduct discovery. Share And Lead.

Prospecting 205

Prospecting Training SME ROI 205

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Sounds great, right?

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

BuzzBoard

NOVEMBER 5, 2024

Imagine focusing your sales efforts on leads already primed to become loyal, high-value clients! Small and local businesses vary widely in needs and expectations, making it crucial to have an Ideal Customer Profile (ICP) that focuses your outreach on those most likely to value your services.

Ideal Customer Profile 52

Ideal Customer Profile Sales Qualified Lead Lead Rank Lead Scoring 52

Zoominfo

MARCH 12, 2025

in Pipeline and 1,100+ Hours Saved Challenge Sendoso , a leading direct-mail automation platform, faced challenges managing a vast TAM and ensuring accurate CRM data. ZoomInfo isnt just a data source its provided tremendous value to our organization, and we look forward to more. The ROI is there, theres no doubt about it.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Who can help them deeply understand and also find a variety of ways to communicate this value?

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

FEBRUARY 20, 2025

Thats not just more prospects its the right prospects. And theyre reaching these prospects at the right time. When it comes to high-value deals, ZoomInfo users grew average deal sizes by 40%: from $70,000 to nearly $100,000. Before ZoomInfo, sales reps connected with prospects just 23% of the time.

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

JUNE 8, 2021

gives ZoomInfo customers the ability to listen to and detect interesting activity on their websites, then engage with prospective buyers through intelligent chat experiences. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers. Why We’re Acquiring Insent.ai.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Let’s start at the beginning– the moment a prospect fills out a form on your website. The post The Real Value of Email Hygiene: A Marketer’s Guide appeared first on B2B Blog.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

Zoominfo

JANUARY 30, 2024

ZoomInfo’s products and services are a key part of that journey, helping Snowflake transform its account scoring, capitalize on real-time market signals, and design a new wave of AI-powered personalization tools. These tools, integral to Snowflake’s data initiatives, generate data-informed scores that are fed into its CRM system.

Lead Rank 130

Lead Rank Lead Scoring Data Territories 130

Zoominfo

JULY 13, 2021

I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. Both Zoominfo and Chorus believe in delivering technology solutions that are easy to use, scalable, and deliver extremely high customer ROI. Today is one of those moments. Creating New Possibles.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

FEBRUARY 28, 2025

As a result, most CRM systems are plagued with duplicate records and inaccurate data, throwing sand into the gears of every GTM motion youre running leading to inaccurate forecasts, missed opportunities, and lost revenue. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. For example, a playbook could be based on industries, roles and stages of the prospect.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Sales and Marketing Management

JUNE 3, 2019

The Value of Predictive Analytics. Predictive analytics, captured through an onboarding assessment, have been proven to increase productivity, reduce turnover, and ensure ROI on the cost of the hire. Predictive analysis can help sales managers make better decisions on how to hire, train, develop, coach, and lead their sales teams.

Hiring 222

Hiring Lead Scoring Lead Rank Analysis 222

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. That process has changed dramatically. B2C Buyers Who Are Your B2B Buyers?

Hubspot 116

Hubspot B2B Buyer Data 116

The Pipeline

APRIL 6, 2021

Most salespeople are way over reliant on their product while prospecting or selling, continuing to lead with and hype features/benefits. The victim develops negative feelings toward police, authority figures, or anyone who might be trying to help them get away from their captor. From www.healthline.com. Sales Stockholm Syndrome.

SME 299

SME Lead Rank Lead Scoring Discount 299

SalesFuel

MARCH 17, 2025

Despite challenges, you can help your accounts bring in more direct mail leads. The Cost of Direct Mail Leads Thats where you, the media seller, can make a difference. Your accounts need to know, for example, that the direct mail ROI amounts to 161%. To sell them on your proposal, youll need to emphasize value.

Direct Mail 59

Direct Mail Lead Rank Lead Scoring Leads 59