Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). What is Automated Lead Qualification? What Does Manual Lead Qualification Look Like?

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Scoring 246

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289

CRM Lead Scoring Lead Rank Data 289

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

Zoominfo

OCTOBER 24, 2024

By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. The downside? What is AI Sales Assistant Software?

Software 211

Software Software Tools Hubspot 211

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

DECEMBER 12, 2023

Ask any go-to-market leader about the obstacles they’re facing, and the chances are pretty good they’ll mention sales and marketing alignment. Research from LinkedIn reveals that, for the vast majority of sales and marketing professionals, better alignment is their single largest area of opportunity. It’s easy to see why.

Lead Rank 130

Lead Rank Lead Scoring Sales Qualified Lead Leads 130

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. What is Lead Mining Software? The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? To be successful, you need a GTM strategy that is comprehensive enough for others to easily understand its value.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales and Marketing Management

SEPTEMBER 28, 2020

Assertive businesses have taken the lead and have handled the crisis with resilience. Sales and marketing teams have been slashed, and pipelines are running dry. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%. Roughly half of the respondents are experiencing a 60% drop in leads.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

SEPTEMBER 1, 2021

Lead response time can make or break your sale. How to Lower Response Time on Inbound Leads. Automation is a great way to speed up your marketing operations. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Need proof?

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. These behavior-based buying signals are a goldmine for your sales and marketing teams.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 10, 2021

Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it. Customer Lifetime Value Formula.

Lead Scoring 246

Lead Scoring Lead Rank Revenue Customer 246

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Let’s look at best practices for using chatbots to convert your leads. Respond to Leads with Lightning Speed.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Scoring Lead Rank 246

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Sales and Marketing Management

MAY 6, 2020

Until this change, there has been a healthy long-term battle between marketing and sales. Marketing has been saddled with delivering leads to sales. Sales has perennially complained that the leads were inferior, while marketing complained that the salespeople were inferior at closing leads. .

Marketing 265

Marketing Churn Lead Rank Lead Scoring 265

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JANUARY 30, 2024

Established in 2012, Snowflake has rapidly emerged as a leader in the cloud data platform market with Snowflake Data Cloud, and is a major player in business intelligence. At the core of Snowflake’s strategy is a focus on leveraging data to refine targeting in sales and marketing, setting new standards in data-driven decision-making.

Lead Rank 130

Lead Rank Lead Scoring Data Territories 130

Sales and Marketing Management

APRIL 24, 2020

And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Information like this will tell you a lot about how to streamline your sales and marketing efforts as well as which companies have the greatest likelihood to buy. . They need data. Lots of data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Sales 2.0

MARCH 6, 2024

According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their pipeline–rather than having leads come from a sales development rep (BDR, SDR etc.) or inbound via the efforts of their marketing department. It’s time for the dreaded cold call!

Lead Scoring 195

Lead Scoring Lead Rank Leads Marketing Qualified Lead 195

Zoominfo

SEPTEMBER 6, 2023

But it’s imperative to act fast so your warm leads don’t cool down. Whether they’re talking about artificial intelligence, new marketing tools, or hiring initiatives, ZoomInfo Intent alerts can surface the companies showing the most interest — so you know who you should reach out to next. Import to Improve your Lead List.

Lead Rank 244

Lead Rank Lead Scoring Scale Hiring 244

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Table of Contents What Is a Lead List? Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Opportunity.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. 1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. A Defined Total Addressable Market of Companies and Contacts To effectively manage data, you need to define your TAM.

Lead Rank 147

Lead Rank Lead Scoring Data CRM 147