Lead Scoring & Routing: How to Drive Real Sales & Marketing Alignment
Zoominfo
DECEMBER 12, 2023
ZoomInfo’s approach to lead-routing offers a real-world example of what can happen when sales and marketing teams are in true alignment. Not All Leads Are Created Equal One of the greatest challenges facing any sales leader is balancing the quality of incoming leads with their sales team’s ability to execute on and close them.
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