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How to Measure the Success of Lead Generation

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There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. So, yes, MQLs matter.

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AI Sales Assistants: The Next Great Sales Software Tools

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With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside? We’ve compiled this list of top tools to help you navigate your drive for AI-assisted sales satisfaction.

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40 Marketing KPIs Your Team Needs to Track

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The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that. What Are Common KPIs?

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GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

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And now we have an incredible go-to-market engine. Our go-to-market engine: Drives a sub-30 day sales cycle Enables a 10x Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC) Translates across a wide spectrum of markets Enables a 500-quota carrying sales team. Go-to-Market Motion #1: Speed to Lead.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Unlocking the Power of Marketing Account Intelligence Software

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This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Platform features including email marketing, lead scoring , and campaign management.