Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Understanding the Sales Force

JANUARY 15, 2025

I believe the TV series, 24, is one of the best shows ever (as ranked by episode ending cliff hangers and the need to continue watching) for sleep depravation, and more than 20 years later, it’s still a great show. How is it that in 2024, people are still hailing BANT as some kind of relevant and beneficial sales tool?

Sales Process 173

Sales Process Lead Rank Lead Scoring Sales Qualified Lead 173

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Fortunately, AI tools like Conversica can fill in the gaps and analyze current and historical data to deliver personalized messages that inspire confidence in your prospects.

Follow-up 122

Follow-up Lead Rank Lead Scoring Marketing Qualified Lead 122

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. Predictive Insights: Let AI Identify High-Value Prospects AI’s predictive capabilities are perhaps its most exciting feature for sales teams.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

The Pipeline

AUGUST 5, 2021

No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. You all know that my tag line is execution, everything else is just talk, but the execution needs to lead to value for all involved. You can visualize it this way: Share Your Value. Productivity.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

FEBRUARY 7, 2025

But generative AI tools have empowered them in ways GTM teams can scarcely imagine. Armed with tools like GenAI, buyers zigzag through buying stages now, reacting immediately to real-time insights and shifting priorities. Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. What are customer buying signals? Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

No More Cold Calling

JUNE 25, 2020

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. Are you looking for your B2B sales leads in all the wrong places? Your conversation shifts.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

The Pipeline

JULY 14, 2020

Anything worth doing is worth doing right, and in sales, telephone prospecting is something worth doing and doing right. And like with other hits, everyone piles on, including the pundits, all sharing how they feel about the phone and prospecting. Let’s look at telephone prospecting by the numbers. By Tibor Shanto. So Much Here.

Prospecting 430

Prospecting ACT Quota Lead Rank 430

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. And Copilot as a product has achieved some remarkable milestones too, like achieving $100+ million in annual contract value (ACV). Real-time signals are the secret sauce.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

MARCH 17, 2025

Blind spots in your addressable market and missed opportunities from good-fit prospects. RevOps teams can break this strategic logjam by leveraging Go-to-Market Intelligence the fusion of high-quality B2B data, high-velocity buying signals, and AI-fueled insights. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Hubspot Sales

SEPTEMBER 6, 2024

When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list. Instead, qualified opps became demos on the calendar around the clock. AI can help.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Sales and Marketing Management

SEPTEMBER 28, 2020

Assertive businesses have taken the lead and have handled the crisis with resilience. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%. Roughly half of the respondents are experiencing a 60% drop in leads. This proactive mentality is essential going forward.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Sales Gravy

JANUARY 1, 2025

Discover the secrets to lead follow up and conversion after trade show, conference, and events. Importance of Patience: Building relationships and converting leads into customers takes time. Importance of Patience: Building relationships and converting leads into customers takes time.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

MarketJoy

OCTOBER 3, 2024

Avoid the common traps and misconceptions that often plague outbound lead generation efforts. Outbound lead generation is a powerful tool for growing your business, but it’s easy to fall into traps that can sabotage your success. This approach will yield higher-quality conversions at a lower cost per lead.

Lead Generation 98

Lead Generation Outbound Ideal Customer Profile Lead Rank 98

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. If you don’t get the meeting, Part Two doesn’t matter.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Hubspot Sales

NOVEMBER 22, 2024

Boo, you were ghosted by a prospect you thought for sure would convert. You need a healthy pipeline of leads to meet those targets. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Further, 21% cite cold email as their most successful lead-gen method.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Hubspot Sales

JULY 15, 2024

If you find navigating LinkedIn overwhelming, trust me, you're not alone — but if you approach the platform with a clear strategy, you can turn it into a powerful tool for generating pipeline and driving sales. Here's a look at the “clear strategy” I use to ensure I get the most out of my LinkedIn prospecting efforts.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Prospecting Face-to-face 111

Tenbound

JANUARY 28, 2025

The landscape of sales automation is evolving rapidly, with AI-driven innovations reshaping how businesses engage with prospects, optimize outreach, and close deals. Intelligent Lead Scoring Traditional lead scoring models are being replaced by AI-powered predictive analytics.

Lead Rank 59

Lead Rank Sales Automation Trends Lead Scoring 59

SalesFuel

FEBRUARY 26, 2025

Crafting a sales lead list can have a major impact on success. Nearly a quarter of sellers say prospecting is a top challenge. Yet prospecting is vital to the sales process. To bridge this gap, industry professionals suggest sellers incorporate lead lists into their strategy. What is a sales lead list?

Ideal Customer Profile 52

Ideal Customer Profile Sales Qualified Lead Marketing Qualified Lead Lead Rank 52

MarketJoy

FEBRUARY 17, 2025

It allows your business to grow along with your customers, plan for the future, and create a sustainable business model that thrives in the market. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 68

Tools Top of Funnel Lead Rank Analytics 68

Hubspot Sales

SEPTEMBER 4, 2024

That's an overwhelming amount, especially considering you need just one CRM tool. Spreadsheet CRMs are Difficult to Scale Spreadsheets might suffice for small teams with limited data but become a headache as your team grows and lead volumes increase. Plus, you risk losing valuable leads and revenue when employees leave.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Vengreso

OCTOBER 22, 2024

If you’re feeling frustrated by the lack of engagement and response from your prospecting efforts, then you are not alone! But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? It’s time to rethink your sales tool strategy. A fool with a tool is still a fool.

Tools 71

Tools Social Media Channels Sales Methodology 71

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Who can help them deeply understand and also find a variety of ways to communicate this value?

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Declared Intent : The most actionable form, where a prospect explicitly requests a demo or more information. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Let’s look at best practices for using chatbots to convert your leads. How to Optimize Chatbots for B2B Lead Generation. Respond to Leads with Lightning Speed.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Sales Gravy

JANUARY 30, 2025

In this conversation with Jeb Blount bestselling author of Fanatical Prospecting and Sales EQ, and the founder of Sales Gravy motivational speaker and co-founder of The Constance Group Brian Parsley shares insights into embracing conflict, staying mindful, battling internal doubt, and communicating effectively.

Lead Rank 94

Lead Rank Lead Scoring How To Call-back 94

Lead411

FEBRUARY 13, 2025

Leveraging AI in B2B Sales: How Artificial Intelligence is Transforming Lead Generation and Prospecting Artificial Intelligence (AI) is actually revolutionizing industries, including B2B selling. Sales organizations currently are dealing with data, leads, and shifting market environments. Let us find out.

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

The Pipeline

FEBRUARY 4, 2020

The result is a good thing, it frees up time and bandwidth to apply to other high-value sales activities. The time is squandered rather than being applied to better execution of high-value activities that lead to higher-value revenue and EBITDA. Is Sales Adding To Intrinsic Value? Smaller Treadmills.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370