Pointclear

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Advanced lead-generation programs (which include nurturing) produce an average 15% lead rate—three times higher.

Top of Funnel 157

Top of Funnel Account Based Marketing Epiphany B2B 157

Pointclear

JUNE 27, 2011

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. I thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question.

Outsourcing Services 219

Outsourcing Services Lead Generation Lead Rank Marketing Qualified Lead 219

Score More Sales

DECEMBER 30, 2011

Watch These Sales & Marketing Thinkers in 2012 – Best of 2011. As we wind down the year and look to turning a new leaf, it is time to recognize those who are working to improve the world of B2B selling and marketing – thanking them for what they do and encouraging you to reach out to learn and grow in the coming year.

Top of Funnel 159

Top of Funnel Lead Rank Lead Scoring Marketing 159

Pointclear

JANUARY 11, 2011

No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Inside Sales reps will rely on and be trained on how to use that data to have meaningful conversations with their buyers. All others will fall by the wayside.

Inside Sales 185

Inside Sales Top of Funnel Ideal Customer Profile Lead Rank 185

Score More Sales

AUGUST 11, 2011

Some entrepreneurs and small business owners (and their salespeople) are talking about the stock market. Have a nurture marketing strategy in place – be able to follow up with prospects not ready to buy yet. We are not marketers, but we know that you need at least one well-done webpage. Consulting. example: tid = 123.

Lead Rank 258

Lead Rank Lead Scoring Top of Funnel Referrals 258

Nutshell

MARCH 15, 2024

Developing a sound lead nurturing strategy is the best way to achieve this and, when done right, can lead to future upsells, long-term customer loyalty, and brand advocacy. We’ll also delve into the best practices associated with nurturing leads to give you the edge. Table of Contents What does lead nurturing mean?

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Zoominfo

MARCH 4, 2021

Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. Unfortunately, not every lead you connect with has the budget or time to invest in your product or service. Having a scoring and qualification system in place will weed out unfit leads and save sales and marketing teams time.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

Pointclear

NOVEMBER 8, 2017

RESEARCH: Are folks responsible for reaching out to your market knowledgeable and prepared for quality conversation? Why else would I, someone in the lead generation business, get multiple calls and emails from lead generation companies every week (and multiple calls over time from the same firms)?

Lead Generation 315

Lead Generation Outsourcing Services Sales Qualified Lead Lead Rank 315

Pointclear

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Score More Sales

JUNE 17, 2011

5 Ways to Get Sales Leads to Fill Your Pipeline. Create robust profiles in LinkedIn.com and other virtual sites where your market is – then update what you are working on, answer LinkedIn questions, connect to others, and join appropriate LinkedIn groups. (If 5 Tips for Lead Nurturing to Grow Your Sales Funnel.

Lead Rank 269

Lead Rank Lead Scoring Sales Qualified Lead Pipeline 269

Pipeliner

FEBRUARY 6, 2025

He believes that AI can serve as a powerful tool for lead nurturing and sales training. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Lead Rank 102

Lead Rank Lead Scoring Video Strategy 102

Pointclear

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. True Nurture.

Sales Qualified Lead 124

Sales Qualified Lead ROI Lead Rank Lead Scoring 124

Score More Sales

JULY 20, 2011

Lori Richardson. --> Score More Sales can help your organization increase revenues and profits through a custom blend of tactical consulting , focused training , and interactive speaking engagements. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. Sales Tips and Strategies to Grow Revenues. Consulting. example: tid = 123.

Benefit 229

Benefit Lead Rank Lead Scoring Strategy 229

Score More Sales

JUNE 21, 2011

Anyone interested in inbound marketing, especially for the B2B market, might want to take a look at: Content Rules by Ann Handley and CC Chapman. Get Content Get Customers by Joe Pulizzi and Newt Barrett. eMarketing Strategies for the Complex Sale by Ardath Albee. 5 Tips for Lead Nurturing to Grow Your Sales Funnel.

Lead Rank 186

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 186

Score More Sales

JANUARY 3, 2012

For many years, the “sales explanation industry” has worked with and discussed a Funnel or a Pipeline model to explain how you need many more leads to eventually turn into prospects, and then ultimately a smaller subset who become actual customers. These are company and individual relationships that you want to nurture. Lead capture.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Pipeline 182

Mr. Inside Sales

JUNE 1, 2020

Another company recently reached out to me wondering if there is a best practice approach for handling inbound leads. I’ve written on this subject before but let me remind you of what I said: New marketing funnels and lead nurturing campaigns have created what has always been a salesperson’s dream: more inbound leads.

Inbound 178

Inbound Sales Qualified Lead Leads Marketing Qualified Lead 178

Pointclear

AUGUST 1, 2011

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. Finally, establish other relevant rules.

Lead Management 165

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 165

Score More Sales

SEPTEMBER 22, 2011

You were working on marketing materials. Lori Richardson speaks, writes, and trains sellers and sales teams on tactical ideas to grow revenues. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. Sales Tips and Strategies to Grow Revenues. Consulting. Why You Didn’t Sell Anything This Week. Sales Questions? Categories.

Lead Rank 177

Lead Rank Lead Scoring Top of Funnel Call-back 177

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Lead Rank Scale Marketing 130

Score More Sales

JANUARY 5, 2012

Today I interview Nancy Nardin , CEO of Smart Selling Tools, a company that focuses on buyer resources for discovering and assessing the best marketing and sales software available. Be sure to get on the Smart Selling Tools weekly marketing and sales tools digest that goes out to more than 30,000. Consulting. Smart Selling Tools.

Top of Funnel 164

Top of Funnel B2B Tools Lead Rank 164

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Pipeline

AUGUST 5, 2023

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. You’ll want to sort your email leads into the following buckets. Here’s a better idea.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

SalesHandy

SEPTEMBER 3, 2020

But, the sales statistics frequently change depending on the buyer’s behavior and sellers’ persona, economic conditions, and market sentiments to reflect trends. According to a recent survey of Rain Sales Training, 69% of buyers accept cold calls from new sales reps. Lead nurturing statistics. Sales training Statistics.

Cold Calling 131

Cold Calling Outbound Lead Nurturing Inbound 131

Score More Sales

NOVEMBER 22, 2011

Finally, yours truly has been nominated – originally set to be a judge, instead the Score More Sales blog has been nominated as a Top Sales and Marketing Blog. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. Sales Tips and Strategies to Grow Revenues. Consulting. Let’s All Champion Sales Resources! Categories.

Lead Rank 185

Lead Rank Lead Scoring Resources Webinar Metrics 185

Score More Sales

NOVEMBER 1, 2011

I don’t agree with everything he says, but truly, he is a valuable presenter on topics around business building, marketing, and differentiation. Lori Richardson speaks, trains, and mentors inside sales professionals as well as all sorts of B2B sales teams and business leaders to grow revenues. Consulting. Next, try to be it.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Inside Sales 182

Pointclear

OCTOBER 31, 2017

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results. Read Is it Better to Insource or Outsource Lead Generation? Plus they get support that’s hard (i.e.

Telemarketing 133

Telemarketing PointClear Company Hiring 133

Score More Sales

FEBRUARY 29, 2012

We will let you choose whether you invest in a full-blown system which has features to incorporate your full marketing strategy, including web lead capture – or you start by enhancing your email system with social information and notifications. Sales Tips and Strategies to Grow Revenues. Consulting. example: tid = 123.

CRM 174

CRM Top of Funnel Lead Rank Lead Scoring 174

Score More Sales

JANUARY 24, 2012

Wikipedia talks about identifying influencers: Market research techniques can be used to identify influencers, using pre-defined criteria to determine the extent and type of influence. Trendsetters: influencers tend to be early adopters (or leavers) in markets. 5 Tips for Lead Nurturing to Grow Your Sales Funnel.

Lead Rank 150

Lead Rank Lead Scoring Influencer Top of Funnel 150

Score More Sales

MAY 8, 2011

Please read my friend and colleague Jonathan Farrington’s heartfelt blog post on why he organized the most ambitious online sales conference in history- bringing together 35 of the biggest names in sales and marketing. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. Sales Tips and Strategies to Grow Revenues.

Lead Rank 146

Lead Rank Lead Scoring Prospecting Webinar Metrics 146

Score More Sales

FEBRUARY 16, 2012

For many years they were cost-prohibitive for small and mid-market companies. Whether you are with a Fortune 500 company or a mid-market business, you won’t suddenly have transactional virtual business replacing multiple, trust-building phone or in-person conversations. 5 Tips for Lead Nurturing to Grow Your Sales Funnel.

Lead Rank 179

Lead Rank Lead Scoring B2B Tools 179

Pointclear

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Many sales reps lack insights on the best way to follow up on a lead.

Follow-up 154

Follow-up Lead Rank Sales Qualified Lead Marketing Qualified Lead 154

Vengreso

NOVEMBER 19, 2024

By leveraging predictive sales analytics, companies can enhance decision-making accuracy and foresee market trends. ” – G2 and Heinz Marketing Report Case Studies An equally important aspect of your research involves examining case studies, which are the real-world applications of the product.

Software 115

Software Software Scale Sales Qualified Lead 115

Score More Sales

MARCH 10, 2011

He sat down at the table I was sitting at and proceeded to go through some of the vendor marketing materials (of the vendors at this conference exhibiting). Lori Richardson speaks, trains, and writes about improving sales for small-to-medium-sized businesses (and a few Fortune 500′s) around North America. link] Marketing Gal.

Conversion 181

Conversion Lead Rank Lead Scoring Vendor 181

Score More Sales

JULY 18, 2011

Previous post: Marketers: Should Salespeople ONLY Focus on Closing Sales? Lori Richardson. --> Score More Sales can help your organization increase revenues and profits through a custom blend of tactical consulting , focused training , and interactive speaking engagements. 5 Tips for Lead Nurturing to Grow Your Sales Funnel.

Lead Rank 173

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 173

Score More Sales

JANUARY 31, 2011

You must know who your target market is – at least by demographic – even better if you have lists of potential prospective customers. Lori Richardson. --> Score More Sales can help your organization increase revenues and profits through a custom blend of tactical consulting , focused training , and interactive speaking engagements.

Lead Rank 178

Lead Rank Lead Scoring Revenue Guidelines 178

Score More Sales

JUNE 13, 2011

Assuming you can’t put kids to work to help with research and menial tasks – at least block out your own time to do heavier market research, professional development, or a social focus (finally get that LinkedIn account set up, with connections made, Groups joined, and start answering Questions – for example). Consulting.

Lead Rank 220

Lead Rank Lead Scoring Face-to-face Top of Funnel 220

Score More Sales

MAY 28, 2011

We love sales – it is the culmination of combining great branding and marketing – clearly getting YOUR message of differentiation and value out to the world – and then asking companies and individuals who really would benefit – to work with you. [link] Steve. 5 Tips for Lead Nurturing to Grow Your Sales Funnel.

Lead Rank 155

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 155