Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?

Analytics 246

Analytics Software Software Data 246

SBI Growth

JANUARY 24, 2013

Speed, it is the most commonly used word among Sales and Marketing leaders today. It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. This is where Sales Operations has a major role to play.

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

SBI Growth

JANUARY 26, 2013

You’re the newly minted marketing leader. Every marketing leader in similar circumstances asks themself these two questions: What do I need to accomplish in year 1? There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. All eyes are on you.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

SBI Growth

MAY 23, 2013

Have you ever heard, “ Your Leads Suck ” from the sales force? Or have you wondered why the sales force ignores your leads? A quick diagnosis can identify common mistakes between lead generation and field sales teams. Marketing Captured Leads Are Qualified Too Soon.

Lead Rank 304

Lead Rank Lead Scoring Sales Qualified Lead Marketing Qualified Lead 304

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Rank 172

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 172

SBI Growth

MARCH 8, 2013

At other times, all lead generation was the responsibility of sales, after all, they have to make the number. This includes leads closed and in-year revenue recognized. Based on the closure rate of the current sales process, how many sales qualified leads (SQL) do you need to make your number?

Marketing Qualified Lead 310

Marketing Qualified Lead Lead Rank Sales Qualified Lead Leads 310

SBI Growth

DECEMBER 16, 2013

At a high level, your marketing strategy must be driven by the stated corporate goals. Once the corporate vision has been established, your marketing plan must align itself completely. Additionally, there must be 100% synergy between the sales and marketing strategies. Download the Marketing Strategy Framework.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

SBI Growth

JULY 7, 2013

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? With so much coming at the buyer, how does a marketer stay relevant? Using a BPM means the buyer and marketing are aligned.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Sales and Marketing Management

APRIL 12, 2023

These four AI and machine learning uses will ensure that your sales reps effectively close pipelines and maintain momentum in this evolving space. The post 4 AI Use Cases to Optimize B2B Lead Management appeared first on Sales & Marketing Management.

Lead Management 177

Lead Management B2B Marketing Qualified Lead Leads 177

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

SBI Growth

MAY 23, 2013

Have you ever heard, “ send us better leads ” from the sales force? Or have you wondered why the sales force ignores your leads? A quick diagnosis can identify common mistakes between lead generation and field sales teams. Marketing Captured Leads Are Qualified Too Soon.

Lead Rank 300

Lead Rank Lead Scoring Sales Qualified Lead Marketing Qualified Lead 300

SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

The Pipeline

JUNE 27, 2014

The folks over at 360 Leads are conduction a global survey on sales lead generation best practices. The survey takes about three minutes to complete, and will deliver insights into: Most effective channels at generating leads. Top sales and marketing challenges facing business.

Lead Generation 296

Lead Generation Survey Marketing Qualified Lead Leads 296

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Automates lead distribution.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

SBI Growth

OCTOBER 28, 2012

This post is for the marketing leader trying to bootstrap their department. Your CEO wants one thing from you: leads that result in more business. Your sales team wants one thing from you: leads that are ready to buy. To satisfy both you need to produce not just more leads, but quality leads.

Lead Generation 317

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 317

The Pipeline

APRIL 14, 2014

I though Marketing was gonna do it”. Sales people are no different than others, if you don’t like the message, you shoot the messenger, and if the messenger is wearing Kevlar, try to undermine the numbers in question. Sales Execution Sales Process Tibor Shanto' Have you sent a follow up e-mail to the bunch?”. “I

Margin 312

Margin Trade Show Follow-up Lead Management 312

SBI Growth

JANUARY 12, 2013

As the head of sales you can become overwhelmed with technology options. We will discuss how your sales organization can prepare to utilize technology effectively. Many sales organizations are using new technology to automate broken processes. This leads to a lack of faith in the technology. Before Marketing Automation.

Sales Methodology 335

Sales Methodology Hiring Forecasting CRM 335

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

Software 130

Software Software Account Data 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Apptivo

FEBRUARY 20, 2023

ABCs of sales lead management 3. Sales Lead Management Process 4. Implementing a Lead Management Strategies to increase sales 5. Wind-Up Overview No matter what you sell or the sector you’re in, you need a consistent flow of qualified leads to develop your business.

Lead Rank 103

Lead Rank Lead Scoring Lead Management System 103

SBI Growth

MARCH 4, 2013

Plagued by Sales Rep turnover? This post is to help discover the root cause of Sales Rep turnover. It is for HR Business Partners working with Sales Leaders. Here’s a sales rep turnover example. Connection to the organization or to senior management. These also relate to Sales Rep turnover. Per 100 Reps*.

Outsourcing Services 326

Outsourcing Services Hiring Lead Nurturing Demand Generation Targets 326

Pointclear

AUGUST 19, 2014

Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Lead 252

Sales Qualified Lead Inbound Lead Rank Lead Scoring 252

Pointclear

AUGUST 26, 2014

Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Lead 252

Sales Qualified Lead Inbound Lead Rank Lead Scoring 252

SBI Growth

DECEMBER 24, 2012

Below are six of the worst decisions we’ve seen senior sales leaders make. Again and again, we encounter sales leaders who are certain they know their customers. Without researching how customers make a purchase decision, your sales force could be misaligned. Too Much Love for the Legacy Sales Organization.

Hiring 326

Hiring Lead Rank Collateral Case Study 326

SBI Growth

MARCH 5, 2013

Your background is in operations, not sales and marketing. When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. This will give you an objective view of your entire sales funnel.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation 320

Sales and Marketing Management

MARCH 16, 2014

Teaser: Mastering time and lead management helps sales teams capitalize on tracking so they can focus on having real conversations with their prospects – and these conversations are what drive conversions. Author: Bill Johnson, President of Salesvue. read more'

Lead Management 255

Lead Management Follow-up Conversion Leads 255

Pointclear

APRIL 16, 2018

It’s referred to as the sales pipeline and it’s owned by sales people, right? With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level. Traditionally few would contest who owns the pipeline in any organization.

Pipeline 150

Pipeline PointClear Marketing Top of Funnel 150

SBI Growth

APRIL 3, 2013

However, many Sales VPs fall back on one of the standard excuses: We lost the big opportunity we thought we’d win. Our Sales People don’t have the talent/training to sell the product. One of the most overlooked tools within the Sale Organization is the CRM system. Sales Process Adherence and Opportunity Review.

Ideal Customer Profile 317

Ideal Customer Profile Forecasting How To Sales Qualified Lead 317

Pointclear

APRIL 7, 2014

My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople. Jim is also head of the Sales Lead Management Association, which regularly names the 50 most influential people in lead generation. Sales Managers Are to Blame for Lost Leads.

Lead Rank 257

Lead Rank Lead Scoring Sales Management Marketing Qualified Lead 257

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Score More Sales

JANUARY 27, 2014

Need some sales inspiration? A new twist on an old sales idea you’d like to do again? A quick sales jump-start this week? Here are the first 50 of a list of 101 ways to “snap out of it” and score more sales: read a recommended sales book. bookmark a sales blog and read regularly.

Lead Rank 281

Lead Rank Lead Scoring Hiring Ideal Customer Profile 281

SBI Growth

SEPTEMBER 19, 2013

Perhaps you: Rolled out a new sales process. Changed your sales compensation plan. This article will give you the best practices to implement impactful sales initiatives. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Included in this is the Sales Gamification Overview.

Lead Rank 321

Lead Rank Lead Scoring Hiring Airlines 321

SBI Growth

NOVEMBER 28, 2013

It looks like Sales is going to miss the number this year. This post is for all who are involved in Sales making the number. Especially, it is for HR Business Partners to Sales. Ask Herb who was the HR Business Partner to Sales at a large technology firm. He provided no value to Sales leadership. Lead Generation.

Lead Rank 275

Lead Rank Lead Scoring Sales Leadership Proposal 275