Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

No More Cold Calling

MARCH 1, 2018

Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? Back then, we stored and accessed lead generation data in our heads. Ignore the lead generation data?

Lead Generation 249

Lead Generation Leads Marketing Qualified Lead Data 249

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. Before we dive in, let’s back up and cover the basics. Unfit Leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Hubspot Sales

NOVEMBER 22, 2024

Boo, you were ghosted by a prospect you thought for sure would convert. You need a healthy pipeline of leads to meet those targets. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Want to generate more inbound leads ?

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

MarketJoy

FEBRUARY 17, 2025

A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. B2B lead generation services are your solution to creating a solid lead-generation process for your business.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Cincom Smart Selling

APRIL 10, 2025

It provides the required data that sales teams need to find and target relevant customers, identify ideal prospects, personalize outreach, and close deals faster. Let us learn all the ins and outs of automated sales intelligence and how your organization can use it to find and generate leads. What is sales intelligence software?

Lead Generation 48

Lead Generation Lead Scoring Lead Rank Software 48

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Sales and Marketing Management

JANUARY 4, 2019

His mission is to set up appointments on behalf of his manager. He told me that he was reaching and having brief conversations with some prospects but those conversations went nowhere. He said he was trying to be consultative, to elicit details and to drill down on prospect objections. This new client is not a beginner.

Consultative Selling 254

Consultative Selling Prospecting Cold Calling Face-to-face 254

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. Before we dive in, let’s back up and cover the basics.

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The #1 reason sales teams find their job so daunting is they believe circumventing the gatekeeper is the answer to their lead generation woes. The dreaded gatekeeper.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

No More Cold Calling

JULY 20, 2017

Too many account based selling teams over-rely on technology to reach their prospects. Some Lead Generation Tools Never Change. Despite what you’ll often hear from technology gurus about lead generation tools, sales success isn’t determined by who has the best technology; it’s determined by who has the best relationships.

Account 285

Account Referrals Lead Generation Cold Calling 285

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Lead generation shouldn’t be nearly impossible, not even during a global pandemic and recession. percent of salespeople said that 50 percent or fewer of their initial prospects were a good fit. Unless … Breaking News.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

No More Cold Calling

JUNE 7, 2018

Your lead generation tactics aren’t driving bottom line revenue. I’ve just returned from three conferences, and the #1 challenge I heard sales pros repeat again and again was how to get leads in the pipe. Everyone complained that they didn’t have enough leads, or at least not enough qualified leads. That’s a fact.

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

No More Cold Calling

OCTOBER 27, 2016

It could be that sales reps neglected important activities during the early parts of the prospecting process. If their lead generation activities weren’t producing qualified leads , those sales efforts were doomed from the start. Regroup, learn, debrief, and change the way they approach lead generation.

Sales Qualified Lead 120

Sales Qualified Lead Lead Generation Guarantee Lead Scoring 120

No More Cold Calling

OCTOBER 1, 2020

I wondered about those in non-traditional sales roles like customer success, CPAs, attorneys, architects, engineers, and consultants—who are now being asked to sell. Referral selling is hard for us all, because it’s the most personal kind of selling. It takes roughly eight touches for sales reps to reach cold prospects.

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation?

Paid Content 127

Paid Content Lead Generation Lead Scoring Lead Rank 127

No More Cold Calling

OCTOBER 1, 2021

Random group texts offering to sell you real estate, cheap prescription drugs, or oceanfront property in Arizona. I don’t blame salespeople for filling up our various inboxes with unsolicited and unwelcome pitches. They’re accountable for sales touches, not for generating leads that are actually qualified. Try This. “My

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

Zoominfo

FEBRUARY 5, 2024

But today’s outbound lead generation tactics are more than just dialing for dollars. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. What is Outbound Lead Generation?

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

No More Cold Calling

NOVEMBER 16, 2018

Scale is also used as a verb as a synonym of “adjust,” as in scale back, scale up, or scale down : In the past few decades, scale up (“to increase the size, amount, or extent of something.”). So, how can sales organizations scale their lead generation without adding more people? Referral selling is a complete shift.

Scale 313

Scale Referrals Hiring Sales Qualified Lead 313

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. For sellers, this makes access to prospective buyers the first chokepoint. Bottom line: Clients prefer to work with their current suppliers, so lead generation is getting tougher and tougher.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

No More Cold Calling

AUGUST 30, 2018

Unless your prospect knows who you are and expects to hear from you, you might as well step into a freezer. Reps fool themselves into believing that they’re not sending cold emails or making cold calls because they’ve researched their prospects and sent emails with catchy subject lines about why buyers should talk to them.

Referrals 258

Referrals Cold Calling Social Media Lead Generation 258

No More Cold Calling

JULY 13, 2021

Referrals help you ace Part One and set you up for success in Part Two. You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

No More Cold Calling

APRIL 16, 2020

It means pushing back when a client tells you what they want, and you know the consequences will be dire if you don’t speak up. The rest just want to sell you their products—the heck with caring about who you are. At least, that’s what many prospects have come to believe. How Your Prospects Choose Whom to Trust.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

Hubspot Sales

JUNE 26, 2023

Lead generation specialists play a crucial role in the sales process. Not only do they prospect for new business, but they help bring them into the sales funnel during the early stages. Alead generation specialist is one of the first people a prospect interacts with.

Lead Generation 111

Lead Generation Sales Qualified Lead Hiring Leads 111

No More Cold Calling

JANUARY 25, 2018

We used to hire account based sales reps, indoctrinate them with product knowledge and a smattering of business culture, and give them a few lead generation tools. They ended up cold calling. Reps need account based sales development training, lead generation tools, and a career path. Your choice.

Account 272

Account Hiring Lead Generation Face-to-face 272

No More Cold Calling

JULY 29, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. Other reasons why salespeople fail to close sales include: The initial prospects were unqualified. This is not how you wow buyers, build relationships, and convert prospects into clients.

Closing 409

Closing Sales Qualified Lead Lead Scoring Lead Rank 409

Lead411

FEBRUARY 14, 2025

What is B2B Lead Generation? The Ultimate Guide to Finding and Converting High-Quality Leads What Is B2B Lead Generation? B2B lead generation is the process of identifying, attracting, and converting businesses into potential customers. Why Is B2B Lead Generation Important?

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Lead Rank Lead Scoring 52

Sales Hacker

JULY 29, 2022

As the manager, your job is to give your lead generators the tools they need to be successful. The added challenge in my industry is that lead generation is done in shopping malls. The added challenge in my industry is that lead generation is done in shopping malls. Set your intention. How do you know this?

Face-to-face 131

Face-to-face Lead Generation Sales Qualified Lead Leads 131

No More Cold Calling

OCTOBER 6, 2016

Are your sales reps wasting time prospecting? If you’ve beaten the odds and have held your role for more than 18 months, you’ve already gotten your team lined up, your prospecting strategy in place, and your goals set. Sell cycle too long (32.1%). The lead generation problem is chronic and increasing.

Referrals 279

Referrals Lead Rank Sales Qualified Lead Lead Scoring 279

Sales Hacker

NOVEMBER 29, 2021

The problem with top-of-the-funnel prospecting for most businesses isn’t the actual cold calling itself. Most sales teams get their leads in one of three ways: manual research, internal CRM, or purchased from a data vendor. Luckily, there’s a better way to prospect by using the buckets technique. Too big – not in your swimlane.

Lead Generation 123

Lead Generation Leads Marketing Qualified Lead Lead Gen 123

No More Cold Calling

JUNE 9, 2019

Have you forgotten that selling is social? Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. But very few understand how to incorporate technology into their prospecting strategy. Turn off your computer.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Scoring Lead Rank 269

No More Cold Calling

APRIL 30, 2020

Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations. I wrote my second book— Pick Up the Damn Phone!: In fact, they didn’t even need to talk to prospects, because they had great tech tools. Sales Pipeline Dried Up? Do your salespeople?

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279