Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

NOVEMBER 1, 2024

And account-based marketing software is what helps your team nail all three with perfection. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. Records of consent received from prospects.

Lead Generation 217

Lead Generation Marketing Qualified Lead Leads Lead Gen 217

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. In this comprehensive guide, I will dive into crucial factors to consider when selecting the ideal AI sales assistant software for your business needs.

Software 115

Software Software Scale Sales Qualified Lead 115

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

JULY 24, 2019

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Tenbound

JANUARY 28, 2025

In todays competitive business landscape, Sales Technology software has become a must-have for organizations aiming to streamline operations, enhance productivity, and drive revenue growth. Creating a clear list of pain points and desired outcomes will guide you in selecting software tailored to your requirements.

Sales Technology 91

Sales Technology Software Software Vendor 91

The Pipeline

FEBRUARY 13, 2018

The challenge with prospecting is that it takes place between two human beings, and as with anything human, subjectivity instantly and permanently plagues it. I recently read a piece presenting the case as to why prospecting should be automated. The author gave some valid arguments as to why elements of prospecting should be automated.

Prospecting 262

Prospecting Cold Calling Lead Gen Inbound 262

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Marketing Qualified Lead 191

No More Cold Calling

JUNE 7, 2018

Your lead generation tactics aren’t driving bottom line revenue. I’ve just returned from three conferences, and the #1 challenge I heard sales pros repeat again and again was how to get leads in the pipe. Everyone complained that they didn’t have enough leads, or at least not enough qualified leads. That’s a fact.

Referrals 276

Referrals Sales Qualified Lead Marketing Qualified Lead Leads 276

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation?

Paid Content 126

Paid Content Lead Generation Lead Scoring Lead Rank 126

SBI Growth

AUGUST 21, 2013

This gives marketers the ability to deliver highly targeted content to prospects beyond sidebar ads. Prospects are more likely interact with promoted posts than the traditional sidebar ad. The end result for B2B Marketing leaders is higher quality leads for the sales force. Case Study. Mike Volpe , CMO at Hubspot.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

FEBRUARY 5, 2024

But today’s outbound lead generation tactics are more than just dialing for dollars. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. What is Outbound Lead Generation?

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Hubspot Sales

JUNE 26, 2023

Lead generation specialists play a crucial role in the sales process. Not only do they prospect for new business, but they help bring them into the sales funnel during the early stages. Alead generation specialist is one of the first people a prospect interacts with.

Lead Generation 111

Lead Generation Sales Qualified Lead Hiring Marketing Qualified Lead 111

Marc Wayshak

JULY 8, 2021

In this video, I’m going to show you 9 keys to abundant sales lead generation. Your IPP stands for your ideal prospect profile. Understanding who you want to be meeting with is half the battle of sales lead generation. Personalization is a huge distinction in today’s world of sales lead generation.

Lead Generation 115

Lead Generation Lead Rank Lead Scoring Marketing Qualified Lead 115

Nutshell

MARCH 20, 2024

So, how do you ensure you’re always bringing in fresh leads for your business? It’s simple — lead generation software. Choosing lead generation software can be tricky, though, with so many tools to choose from. Table of Contents What is lead generation software?

Lead Generation 77

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 77

Apptivo

APRIL 8, 2022

Lead generation is important for businesses today, as it can result in sales and increase the revenue of your business. Acquiring leads is one of the important objectives for any business. Usually, businesses dedicate large resources to lead generation. These prospects are referred to as ‘good leads.’

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

No More Cold Calling

OCTOBER 1, 2020

Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. It takes roughly eight touches for sales reps to reach cold prospects. When you ensure that referrals come first in your business development plan, referral selling becomes a scalable prospecting strategy.

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Data 98

Data Tools Intent Data Top of Funnel 98

LeadBoxer

AUGUST 15, 2020

With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases. Best of all, lead capture pages can be implemented quickly. What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Zoominfo

AUGUST 2, 2021

But what do you do with the clicks you generate? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Let’s look at best practices for using chatbots to convert your leads. How to Optimize Chatbots for B2B Lead Generation.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Cincom Smart Selling

APRIL 10, 2025

That is where sales intelligence software comes into play. It provides the required data that sales teams need to find and target relevant customers, identify ideal prospects, personalize outreach, and close deals faster. What is sales intelligence software?

48

48

Zoominfo

DECEMBER 15, 2020

It’s a science — understanding the market + humanization + appeal = (hopefully) more fitting prospects. Prospects typically get countless cold calls reaching for sale — so you still have to stand out from the (auditory) crowd. Organize Prospect Info by Building a Database from Scratch. Read more: Overcoming Sales Objections.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. Sales acceleration platforms are comprehensive software solutions designed to streamline sales processes. Advanced Search Functionality : Pinpoint prospects with precision.

Scale 130

Scale SalesForce Analytics Hubspot 130

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. Lead Liaison.

Distribution 129

Distribution Lead Rank Software Software 129

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Sales automation tools are types of software that enables companies to automate the sales process.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

SBI Growth

JULY 5, 2013

The VP has 3 requirements of any lead generation effort: This will make us better tomorrow. This won’t minimize the importance of reps generating their own inquiries. These Quick Tips for LinkedIn Prospecting will allow your reps to drive results tomorrow. The ability to get reps generating their own qualified leads.

Sales Qualified Lead 308

Sales Qualified Lead Top of Funnel Marketing Qualified Lead Leads 308

Zoominfo

AUGUST 18, 2020

Do you have your prospects’ email addresses and direct dial phone numbers on hand? How much do you know about each prospect’s professional background? So, what are the things that stand in the way of a salesperson actually getting in contact with a prospect? Researching Prospects. Leverage Sales Intelligence Software.

Ideal Customer Profile 264

Ideal Customer Profile Decision Maker Analysis CRM 264

No More Cold Calling

MAY 25, 2023

Image attribution: Tony Wu ) I Feel Like We’ve Met Before It’s the same old lead generation story. Everyone complains they don’t have enough leads in the pipe, but they forget the word “qualified.” Talk to any software vendor, and they can’t wait to show you their cool software. None of us stands out to B2B buyers.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177