SBI Growth

JUNE 28, 2013

The best part is every post provides a tool or guide. Kathy’s turnaround started taking shape after she read a post on lead generation alignment. The tool provided in the post only took her 7 minutes to discover the root problem. The tool provided in the post only took her 7 minutes to discover the root problem.

Lead Gen 319

Lead Gen Marketing Banking Social Media 319

Sales 2.0

NOVEMBER 12, 2012

Jorge: It’s interesting because I never considered it Social Selling when I started to use social media tools to sell. My prospecting approach at that time was going through lead lists and sending blind emails. There is a cool tool called SocialPandas that I use to help with lead gen via Twitter. Are Sales 2.0

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

No More Cold Calling

FEBRUARY 28, 2019

It will take more than two minutes to read this month’s posts from No More Cold Calling, but consider doing it anyway: Without Call-Backs, Your Lead Gen Is Dead in the Water. That’s a problem because the best lead gen strategies aren’t digital. The first step is to stop expecting digital lead gen miracles.

Referrals 233

Referrals Lead Gen Social Media Cold Calling 233

No More Cold Calling

JULY 13, 2021

I blame outdated lead-gen strategies, metrics, and leadership. Have you ever been in a situation where you were hired for a specific job, but you weren’t given the requisite tools to be successful? Build a referral culture, give your team the tools and skills to ask for referrals, and measure and manage referral selling.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

SBI Growth

AUGUST 3, 2013

She was developing Buyer Process Maps and Social Selling tools for the sales field. BPM’s are a sales tool that map the decision-making process used to purchase something. By attending this event you will receive access to tools, guides and templates. Kathy was ahead of her time. Learn more about the event and sign-up here.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Sales Hunter

MARCH 25, 2012

Then these marketing people said that salespeople are terrible at lead gen. They also told me that they don’t want their salespeople generating their own leads (translation: too expensive). Let them follow up on the leads that marketing provides. Salespeople know sales (this includes lead gen).

Lead Generation 203

Lead Generation Sales Qualified Lead Hiring Leads 203

Partners in Excellence

SEPTEMBER 29, 2014

Building Relationships Busyness Communicating Customer Experience Customer Satisfaction Future Of Buying Insight Selling Marketing Professional Sales Prospecting Sales and Marketing Tools Sales Effectiveness Sales Strategies Strategy Trust'

Lead Gen 120

Lead Gen Lead Rank Lead Scoring Leads 120

Pointclear

JULY 19, 2012

Click to start video at this point — Asked about new social media tools and recent findings that senior executives are using them to connect rather than research and purchase, Brian says too many companies are focusing on technology in hope of creating a process. There are groups that are driving ROI from social media.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Understanding the Sales Force

OCTOBER 25, 2013

Understanding the Sales Force by Dave Kurlan As wonderful as all the hype is about inbound, lead gen, and the new way to sell to these leads, one important fact is being ignored. Embrace the leads. Embrace the tools. The good news is that there is an abundance of leads. Anyone else? Embrace inbound.

Inbound 253

Inbound Lead Gen Motivation Up-Sell 253

Sales Hacker

SEPTEMBER 2, 2019

This guide answers the 6 most pressing questions about lead gen, so you can implement a process that keeps your pipeline full — and your salespeople busy closing deals. What You Need to Know About Lead Generation: Why lead generation is important. What is a lead generation strategy? Create Your Lead Gen Strategy.

Lead Gen 84

Lead Gen Paid Content Lead Generation Sales Qualified Lead 84

Zoominfo

MAY 25, 2022

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Turn Events into a Lead-Gen Opportunity A business cannot solely rely on inbound leads to grow and thrive.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

The Pipeline

JUNE 9, 2015

Sourcing the right leads and crucial information needed to reach that prospect. Connecting and engaging with those leads and converting them to pipeline opportunities. Join me and Clinton Rozario , as we present you the methodologies and tools that will help you master the two elements above, and keep you pipeline full and healthy.

Webinar Metrics 120

Webinar Metrics Tools Prospecting Lead Gen 120

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

DECEMBER 28, 2020

That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR). Identify new prospects.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

MARCH 17, 2021

Leading areas of focus will be collaboration tools — an expected result given how many people worked from home during the past year — and configuration management. Two challenges led the list as areas that respondents planned to resolve: generating more leads and tracking ROI of marketing activities.

Company 324

Company ROI Survey Face-to-face 324

SBI Growth

JANUARY 2, 2013

What about a “qualified lead?” Joint tactics and strategy will be required to make the 2013 lead gen target. For instance, marketing will need a committed lead contribution goal. Sales will need a program to address “qualified leads” as soon as possible. Sales teams can generate their own leads.

Sales Qualified Lead 267

Sales Qualified Lead Lead Rank Lead Scoring Lead Gen 267

Score More Sales

SEPTEMBER 3, 2013

Does Outbound Lead Gen Still Work? . We get calls from companies every week who want us to evaluate or use their sales tool. Instead the message is the same one they leave a VP Sales about how this tool will help my sales team. Are they lazy or ignorant?

Inside Sales 232

Inside Sales Buyer Lead Rank Lead Scoring 232

Pointclear

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

Lead Gen 113

Lead Gen Telemarketing Sales Qualified Lead Lead Rank 113

DiscoverOrg Sales

NOVEMBER 29, 2017

So lead generation tools are critical to supporting a company’s growth objectives. This comes in handy when trying to maintain a pipeline of marketing-qualified leads (MQL) all year long! Sales intelligence is critical for lead generation. Turn events into a lead-gen opportunity. This is part 3.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JUNE 24, 2020

Resources, Tools and Applications for Inbound Lead Generation. There are a growing number of tools and solutions tailored to every aspect of customer brand interest and engagement. But there is no point in investing in these tools when there isn’t proper application and alignment with sales and marketing.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Nimble - Sales

DECEMBER 11, 2019

We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and brands increase lead generation. Below is a list of the top five effective tools for lead generation. Website optimization If your business is […].

Lead Gen 66

Lead Gen Leads Marketing Qualified Lead Strategy 66

Crunchbase

JULY 31, 2019

How do you build a B2B lead gen strategy? How Sales Teams Should Build Their B2B Lead Generation Strategy. So to build a B2B lead gen strategy in 2019, you need to get everyone aligned. And this is beyond investing in lead generation companies. Add B2B Lead Gen Tools to Your Website.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Zoominfo

MARCH 8, 2021

This is, of course, assuming you’re given a lead with website information. After loading the website, you’ll probably: Open up a tool that can provide you technology information. Move over to a different tool that provides lead intelligence. Accelerate Your Lead Gen with Automation. Paste that data into CRM.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

The Pipeline

FEBRUARY 13, 2018

As with any tool or process, the measure of success should be the end, the outcome, not the means, in this case, the apparatus, process and the reams of data many of the tools regularly and ongoingly spew out. Having more data that supports a viewpoint does not make it a fact, or correct, primarily if the premise was flawed going in.

Prospecting 262

Prospecting Cold Calling Lead Gen Inbound 262

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Scoring, qualifying, and nurturing leads helps turn prospects into customers. Do you find it challenging for your company to get new leads? Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Software 52

SocialSellinator

MARCH 12, 2024

Discover budget-friendly strategies for successful lead gen campaigns. Learn to craft offers, optimize SEO, and leverage tools for measurable results.

Lead Gen 52

Lead Gen Campaigns Leads Marketing Qualified Lead 52

Score More Sales

JANUARY 25, 2013

At a recent round-table with inside sales leaders, our topic was about effectively leading Gen Y / Millennials. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Inside Sales 235

Inside Sales Construction Lead Gen Lead Rank 235

The Pipeline

AUGUST 8, 2012

So any time you can find a tool that helps you reduce the time it takes you to do a high-value activity, and lets you do it in a better way with better results, you know you have a competitive advantage. Add to that the real bonus that it is cost effective, and you have a sales tool that is a no brainer.

Sales Qualified Lead 275

Sales Qualified Lead Lead Rank Lead Scoring Social Media 275

Sales and Marketing Management

AUGUST 20, 2019

First, consider some behavioral science tools for adding to the quantity of your leads. Rhymes are easy to remember, making them powerful in branding, so consider using a rhyme in your tagline to enhance your lead generation. Second, consider some behavioral science tools for adding to the quality of your leads.

Lead Generation 180

Lead Generation Leads Marketing Qualified Lead Lead Gen 180

Sales and Marketing Management

JANUARY 26, 2018

Traditional marketing instinct tells us that more leads are better so we pour good money after bad on “wide and thin” lead gen programs whose only objective is to increase volume, not quality. In reality, you need to focus on fewer – and better - targets, rather than chasing the maximum number of leads.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JUNE 6, 2019

Buyer Personas: The Missing Piece to Your Lead Gen Puzzle. Here’s our take: Develop your strategy and invest in tools that support that strategy. The reason for this is simple; if you buy tools and try to develop a strategy around them, the focus becomes the technology and not the process. Lead Management.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

JUNE 26, 2020

With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. Implementing lead generation campaigns is crucial to overall company success. Depending on industry, company size, and solution type, certain channels could work better than others for lead gen.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

The Pipeline

JANUARY 7, 2020

To willing and enterprising sales professionals, there is no shortage of tools to help sell. While algorithms are great at introducing some efficiencies into the lead gen process, bot so in terms of engagement. If sellers don’t master human to human communication, it will limit the benefit they derive from their technology.

Face-to-face 257

Face-to-face Lead Gen Hiring Google 257