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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Turn Events into a Lead-Gen Opportunity A business cannot solely rely on inbound leads to grow and thrive. What is Sales Intelligence?

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The Post-Pandemic Sales Guide

LeadFuze

Technical trade shows, finance industry professionals and software companies travelled the globe to highlight their value proposition. LeadFuze offers reliable lead generation software allowing you to automate your outreach. Further Reading: HubSpot has a great new virtual lead gen guide. Remote work.

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The Complete Guide to SaaS Sales

Nutshell

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. By Cody Slingerland and Ben Goldstein. SaaS Sales Techniques That Work.

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5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

For example, your ideal customer profile may be a business that is looking for the best task management software. Targeting your marketing efforts towards this group gives you a much better chance of first generating quality leads and, ultimately, conversion. When you launch a business, lead generation is almost all you do.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

While there are many different kinds of lead generation – content marketing, advertising, SEO , email campaigns, cold calling , list-buying, hosting events, and attending trade shows, just to name a few – a sales and marketing intelligence tool is great for discovering new, quality leads, quickly, as well as enhancing your other lead-gen efforts.