Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

DECEMBER 3, 2012

I have not worked with one that doesn’t have a lead generation problem. In every instance, it’s the same issue: one or more of the (4) critical elements of Lead Gen are missing. Marketing Automation software gives a marketer the ability to capture, measure and respond to a buyer’s digital body language. Technology.

Lead Rank 276

Lead Rank Lead Scoring Marketing Qualified Lead Leads 276

No More Cold Calling

JUNE 7, 2018

I’ve figured out the lead gen problem. Talk to any software vendor, and they can’t wait to show you their cool software. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. I Feel Like We’ve Met Before.

Referrals 276

Referrals Sales Qualified Lead Marketing Qualified Lead Leads 276

Zoominfo

MARCH 17, 2021

Both act as core, early-stage methods to defend network systems from hackers and malicious software. Two challenges led the list as areas that respondents planned to resolve: generating more leads and tracking ROI of marketing activities. Application and Network Spending Trends.

Company 324

Company ROI Survey Face-to-face 324

SBI Growth

MARCH 1, 2013

It struck me that you included Lead Gen as a key responsibility. In no Sales Ops role I’ve been in have we played a part in generating or managing leads…While I feel that LG is best housed in Marketing I would be interested to hear where you have seen this.” These leads were interested in technology.

Lead Rank 311

Lead Rank Lead Scoring Data Marketing Qualified Lead 311

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Scoring, qualifying, and nurturing leads helps turn prospects into customers. Do you find it challenging for your company to get new leads? Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Software 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Hubspot Sales

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Price: Free.

Software 111

Software Software Hubspot Lead Rank 111

The Pipeline

FEBRUARY 13, 2018

Not because cold calling and other methods of direct prospecting do work, which they do, but because their argument intends to sell software, an app or methodology, not to genuinely help or change the way a client prospects. I recently read a piece presenting the case as to why prospecting should be automated.

Prospecting 262

Prospecting Cold Calling Lead Gen Inbound 262

Crunchbase

JULY 31, 2019

How do you build a B2B lead gen strategy? How Sales Teams Should Build Their B2B Lead Generation Strategy. So to build a B2B lead gen strategy in 2019, you need to get everyone aligned. And this is beyond investing in lead generation companies. Add B2B Lead Gen Tools to Your Website.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Openview

SEPTEMBER 26, 2017

NetSuite is the world’s leading cloud ERP provider. What’s amazing about NetSuite is that their software can literally be used by any company. But there’s one really important thing you need to understand in all of this – lead gen was not our our goal. We started the BDR team to “build” ERP sales reps.

Scale 73

Scale Lead Gen NetSuite Lead Rank 73

Sales and Marketing Management

JANUARY 26, 2018

Traditional marketing instinct tells us that more leads are better so we pour good money after bad on “wide and thin” lead gen programs whose only objective is to increase volume, not quality. In reality, you need to focus on fewer – and better - targets, rather than chasing the maximum number of leads.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Pointclear

OCTOBER 13, 2011

If I may be so bold as to paraphrase a line from MasterCard, here is what I have to say about outsourcing in general: “Building your own internal campaigns for lead gen and doing a decent job without losing focus on your core business—fair enough.

Outsourcing Services 160

Outsourcing Services Lead Generation Top of Funnel Marketing Qualified Lead 160

Partners in Excellence

AUGUST 19, 2024

Our software tools/technologies, tend to reflect our “box” thinking. We have endless tools to help marketing content, demand/lead gen, social. Most of the software tools focus on optimization within a certain box. To build high performing organizations, we have to start thinking outside our “boxes.”

Top of Funnel 138

Top of Funnel Lead Gen Face-to-face Software 138

Alice Heiman

MAY 13, 2021

Are you allowing your salespeople to use lead gen and selling methods that are increasingly failing? . So what do you or your senior people do when you need to purchase something like equipment, software, or expensive consulting services? . Do you know what that execution looks like? . You ask the other CEOs you know.

Lead Gen 104

Lead Gen Cold Calling Sales Leadership Revenue 104

Zoominfo

SEPTEMBER 17, 2024

Our revenue accelerator and our lead gen can boost those results for them or come in and support them.” However, with hundreds of thousands of software products alone released every year, researching or responding to most of them manually simply isn’t feasible. Because that means it’s hurting.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Tools Large companies need multifaceted email marketing software.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

JUNE 24, 2014

They arrived as a result of long hours and countless dollars of marketing devoted to various, successful, lead gen tactics including SEO and SEM. That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” They are hiding in plain sight.

Marketo 137

Marketo Top of Funnel Groups Prospecting 137

Sales and Marketing Management

JULY 25, 2017

Mike Volpe, CMO of Cyberreason, a Boston-based cyber security software company specializing in enterprise attack prevention, puts it this way: "Today, the word data is everywhere. And it means different things to everyone. But the data I care about unites sales and marketing through a unified approach to achieving the objectives of both.

Marketing 174

Marketing Lead Gen Construction Cold Calling 174

Green Lead's B2B

AUGUST 6, 2021

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead.

Outsourcing Services 46

Outsourcing Services Lead Gen Cost per Lead Vendor 46

SBI

JULY 16, 2014

Geoff: Hushly is a software tool that helps B2B marketers to amplify content reach by up to 5,000% and increase close rates by up to 1,000%. Executive Interviews Anonymous visitors B2B Lead gen B2B Marketing Content Marketing Hushly MQL' This week I interview Geoff Rego, CEO and Co-Founder of Hushly.

Lead Rank 139

Lead Rank Up-Sell Marketing Qualified Lead Revenue 139

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Turn Events into a Lead-Gen Opportunity A business cannot solely rely on inbound leads to grow and thrive. What is Sales Intelligence?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

APRIL 23, 2020

While there are many different kinds of lead generation – content marketing, advertising, SEO , email campaigns, cold calling , list-buying, hosting events, and attending trade shows, just to name a few – a sales and marketing intelligence tool is great for discovering new, quality leads, quickly, as well as enhancing your other lead-gen efforts.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Partners in Excellence

JULY 1, 2024

Customers don’t naturally view themselves in terms of solutions, particularly when we get more specific about the type of solutions (for example in consulting solutions, services, software, hardware, web, technology, training, etc.) “We have these problems that impact our ability to perform as we want.

Ideal Customer Profile 137

Ideal Customer Profile Banking Lead Gen Insurance 137

Zoominfo

MARCH 5, 2018

Include information about using personas to qualify leads and specific methods for researching and uncovering new opportunities with prospects matching your buyer personas. We’ll move on, but if you want a more in-depth guide to creating personas, check out the following blog posts: Buyer Personas: The Missing Piece to Your Lead Gen Puzzle.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Sales Hacker

JUNE 15, 2020

When a customer interacts with your website or product, your automation software picks up their digital footprint. Automating your lead generation process. By automating your lead gen , you know that when a lead enters your CRM, it’s kept warm via a series of touch-points. Here are two ways to do just that.

Sales Automation 123

Sales Automation Top of Funnel Sales Qualified Lead Lead Gen 123

Cience

OCTOBER 6, 2020

CIENCE once performed a search of leads with reputation issues for a reputation enhancement and management company. One of the lead gen hacks we found seems obvious now but requires specific and targeted sales research: Which companies were having reputation problems, and how recent are those issues? Read the case study.

Ideal Customer Profile 105

Ideal Customer Profile Outsourcing Services Sales Qualified Lead B2B 105

Hubspot Sales

APRIL 26, 2019

For example, if you sold a software tool to create video content for their company, you could position the product as an easier way to author and share the videos (something they're doing today that takes more time). But, what if you sell a physical product, rather than an intangible one, like cloud software?

Top of Funnel 114

Top of Funnel Retail Penetration Margin 114

LeadFuze

APRIL 9, 2020

Technical trade shows, finance industry professionals and software companies travelled the globe to highlight their value proposition. LeadFuze offers reliable lead generation software allowing you to automate your outreach. Further Reading: HubSpot has a great new virtual lead gen guide. 1 Conferences.

Top of Funnel 91

Top of Funnel Lead Rank Lead Scoring Scale 91

Sales Hacker

JUNE 19, 2019

With DIY, it’s even possible it could drive more leads into your existing funnel, giving you a completely automated sales process. The key is to develop a strategy for automating your efforts, so as much lead gen and qualification as possible are done by your live chat solution, and not by your human sales reps.

Campaigns 102

Campaigns Top of Funnel Lead Gen Scale 102

Nutshell

JANUARY 14, 2020

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. By Cody Slingerland and Ben Goldstein. SaaS Sales Techniques That Work.

Paid Content 127

Paid Content Lead Rank Commission Lead Scoring 127

Customer Centric Selling

JULY 21, 2018

CRM software is your answer. According to Zapier, “ Customer relationship management software are tools to organize your contact info and manage your relationship with current and prospective customers, clients, and other contacts. .” Without a CRM, 79% of leads fail to convert. What is CRM? What her needs are.

CRM 49

CRM Software Software Real Estate 49

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Social Media is Becoming a Lead Gen Vehicle. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. ” The Role of Social Media.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Sales Hacker

JANUARY 18, 2018

This is not only because I am the Director of Sales at an event software company, but also because I know I have a lot learn—and in-person events are my favorite way to get that learning done. LeadsCon’s Connect to Convert is the lead gen industry’s best educational conference and expos. Connect to Convert. Start Date: 10/3/18.

Conference 96

Conference Inbound SalesForce Lead Gen 96

DiscoverOrg Sales

MAY 7, 2019

This comes in handy when trying to maintain a pipeline of leads all year long! Sales intelligence is critical for a consistent pipeline of leads. Turn events into a lead-gen opportunity. A business cannot solely rely on inbound leads to grow and thrive. The tech stack: A new way to prioritize accounts.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

LeadBoxer

AUGUST 2, 2019

VistaVu Solutions is a business management software company for the oilfield and energy industries. Lead Gen Forms Lead Gen Forms can be added to your Sponsored Content or Sponsored InMail to help collect leads from within the platform without asking visitors to go off-site. conversion rate.

Paid Content 80

Paid Content Lead Generation Lead Rank Lead Scoring 80