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Applying Sales 2.0 in Real Life

Sales 2.0

I interviewed sales manager, sales person, sales trainer and all around smart guy Jorge Soto. I asked Jorge about how he uses Sales 2.0 Jorge, I know you are a fan of Sales 2.0 There is a cool tool called SocialPandas that I use to help with lead gen via Twitter. Are Sales 2.0

Hiring 384
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This Is What Your Referral Program Is Missing

No More Cold Calling

He said in an excited voice: “We need to train them how to do that!”. His so-called referral program couldn’t be measured and didn’t hold sales reps accountable for results. Most sales organizations don’t have an outbound referral program that zeroes in on their most neglected revenue channel—existing clients.

Referrals 331
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You Don’t Have Time to Ask for Referrals? [February Referral Selling Insights]

No More Cold Calling

It will take more than two minutes to read this month’s posts from No More Cold Calling, but consider doing it anyway: Without Call-Backs, Your Lead Gen Is Dead in the Water. That’s a problem because the best lead gen strategies aren’t digital. The first step is to stop expecting digital lead gen miracles.

Referrals 233
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Why I’m Grateful for Referrals—and for YOU [Q2 Referral Selling Roundup]

No More Cold Calling

I was working for a global consulting and training firm. I would work with small companies to develop their sales strategy, sales process, and sales goals, and incorporate these into their business plan. Do Your Leads Suck? Sales is like dating. It’s the same with a sales qualified lead.

Referrals 257
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When Marketing Meets the New Sales Leader

SBI Growth

The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The sales force neglected to utilize marketing developed sales support materials. Frees sales from day-to-day dependence on marketing for leads.

Meeting 303
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A Simple Approach to Small Biz Lead Gen And the 3 Barriers to Doing What Works

SalesProInsider

Generate more leads and then convert them. Lead gen and lead conversion both need effort, time, confidence, resources, and skill. While my focus is on equipping people to increase their conversion rates with collaborative conversations that sell*, that doesn’t matter if you don’t have enough leads or prospects to convert.

Lead Gen 113
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How to Reach Decision Makers Every Time

No More Cold Calling

There are two parts to the sales process: Part One: Getting meetings with decision makers. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. I blame outdated lead-gen strategies, metrics, and leadership.