Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Marketing Qualified Lead 130

SalesProInsider

AUGUST 1, 2024

It’s the cumulative effect of each small action that leads to a regular inflow of prospects that a given advisor wants to work with. Filling the Lead Gen Pipeline Cumulative Principle Example I was reminded of this principle this past weekend when a friend shared a story about his flooring.

Lead Gen 117

Lead Gen Pipeline Marketing Qualified Lead Leads 117

The Sales Hunter

MARCH 7, 2013

In a nanosecond, your prospect is going to decide whether or not they are going to open your email. How can you impact your prospect personally? Look at the difference visually between these two subject lines: Sales Prospecting Strategy. Sales prospecting strategy. Get out of your head and get into theirs.

Prospecting 226

Prospecting Strategy Lead Gen Email Marketing 226

The Pipeline

MAY 1, 2014

world, or as many around sales like to call it social selling, is to leverage a number of tools to improve and accelerate the quality of interactions, especially at the early part of the sales cycle. Twitter is great gleaning and mining all kinds of executable information and insight about prospects, issues, and more.

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

The Pipeline

APRIL 6, 2012

Lead generation and finding the right prospects are central to successful execution of revenue and client acquisition strategy. The good folks at OpenView , have created a New Infographic, highlighting specific and tough question you need to ask before you build your lead gen team and launch your program. Tibor Shanto.

Lead Generation 287

Lead Generation Sales Qualified Lead Marketing Qualified Lead Leads 287

Hubspot Sales

DECEMBER 16, 2021

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. What is demand generation vs. lead generation?

Lead Gen 130

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation Targets 130

Zoominfo

NOVEMBER 13, 2018

In the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in. Now let’s look at 12 qualifying questions to ask prospects.

Buyer Persona 220

Buyer Persona Prospecting Ideal Customer Profile Sales Qualified Lead 220

The Pipeline

APRIL 23, 2012

Sounds like a straightforward concept, but when you step back and look at individual sales people, you’ll find the old Pareto Principle (80/20) or the more up-to-date Shanto Principle (70/30) very much apply. Without prospecting, or any other critical part of the sale, but especially prospecting, you are not a complete sales person.

Lead Gen 288

Lead Gen Penetration Top of Funnel Proposal 288

SBI Growth

MARCH 8, 2013

At other times, all lead generation was the responsibility of sales, after all, they have to make the number. This includes leads closed and in-year revenue recognized. Based on the closure rate of the current sales process, how many sales qualified leads (SQL) do you need to make your number?

Lead Rank 310

Lead Rank Marketing Qualified Lead Sales Qualified Lead Leads 310

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

No More Cold Calling

JULY 13, 2021

There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

No More Cold Calling

FEBRUARY 28, 2019

Two colleagues complained they were so involved in their work, they didn’t have time to prospect. People are so focused on their projects, and they don’t make time to prospect. If you’re heads-down on your projects and don’t prospect, you’ll have no pipeline when you surface. And sales organizations don’t have either to spare.

Referrals 233

Referrals Lead Gen Social Media Cold Calling 233

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SalesProInsider

APRIL 10, 2019

Generate more leads and then convert them. Lead gen and lead conversion both need effort, time, confidence, resources, and skill. While my focus is on equipping people to increase their conversion rates with collaborative conversations that sell*, that doesn’t matter if you don’t have enough leads or prospects to convert.

Lead Gen 113

Lead Gen Top of Funnel Lead Rank Lead Scoring 113

Understanding the Sales Force

AUGUST 15, 2014

Understanding the Sales Force by Dave Kurlan Well, it''s really happened now. I was following a discussion in the Hubspot VAR Group on LinkedIn , where the question posed to the group was whether or not the first sales hire should be a sales or a marketing person. Big Ticket Sale. Long Sales Cycle.

Inbound 265

Inbound Hiring Hubspot Lead Gen 265

SBI Growth

AUGUST 3, 2013

The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The sales force neglected to utilize marketing developed sales support materials. Frees sales from day-to-day dependence on marketing for leads.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

No More Cold Calling

JUNE 30, 2021

I would work with small companies to develop their sales strategy, sales process, and sales goals, and incorporate these into their business plan. Do Your Leads Suck? Sales is like dating. It’s the same with a sales qualified lead. Read “ Do Your Leads Suck? ”). It’s all about relationships.

Referrals 257

Referrals Sales Qualified Lead Lead Gen Ideal Customer Profile 257

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

The Pipeline

FEBRUARY 20, 2017

Well, most except some VP’s of Sales or sales leaders. When I ask what they attribute that to, they tell me: Their people are ineffective at prospecting. But no, the VP”s/Leaders in question, seem to feel that it is better to focus and deal with something else, some other element of sales as a means of addressing the issue.

Prospecting 181

Prospecting Lead Gen Hiring Social Media 181

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Start your free trial?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

DiscoverOrg Sales

DECEMBER 28, 2016

Right – that’s what motivates sales guys? So, question of the day is: Have you ever wondered just how much money having bad data in your sales and marketing system cost you ? Let’s say you have 100,000 target prospects in your database that you’re trying to sell and market to. Your best option for making sales?

Data 271

Data Video Lead Gen Motivation 271

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. In B2B sales randomness is the enemy of effectiveness.

Ideal Customer Profile 87

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 87

SalesProInsider

MAY 5, 2022

Imagine this scenario: A prospective clients contacts you and asks if you’ll start investing their money without providing any context into their larger financial situation, their goals, or any other discussion. Yet advisors don’t follow their own sage advice when it comes to lead generation efforts. Would you do it?

Lead Gen 90

Lead Gen Marketing Qualified Lead Leads Sage 90

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Companies are treating the symptoms of poor quality leads without getting to the root cause. Look internally first.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

SBI Growth

MAY 21, 2020

Whether you are about to go on a first date or preparing for a discovery call with a prospect – first impressions matter. Regardless if it is from their initial website visit to their first discovery call, the prospects’ experience.

Inside Sales 418

Inside Sales Customer Prospecting Sales 418

Sales Hacker

SEPTEMBER 2, 2019

This guide answers the 6 most pressing questions about lead gen, so you can implement a process that keeps your pipeline full — and your salespeople busy closing deals. What You Need to Know About Lead Generation: Why lead generation is important. What is a lead generation strategy? Inbound strategies.

Lead Gen 100

Lead Gen Paid Content Lead Generation Sales Qualified Lead 100

The Sales Hunter

MARCH 25, 2012

. “Salespeople should not generate their own leads.” ” That’s what more than one marketing executive told me at a recent sales and marketing event. Then these marketing people said that salespeople are terrible at lead gen. Let them follow up on the leads that marketing provides.

Lead Generation 203

Lead Generation Sales Qualified Lead Hiring Marketing Qualified Lead 203

Score More Sales

SEPTEMBER 3, 2013

Want to get slowed down as a sales prospector and waste a lot of time? Call on the wrong prospects. I would go so far as to say that some sellers waste 2 months out of every year going after the wrong prospective customers. Does Outbound Lead Gen Still Work? . Are they lazy or ignorant? LinkedIn Power Tips.

Inside Sales 232

Inside Sales Buyer Lead Rank Lead Scoring 232

The Pipeline

MAY 3, 2013

He works for smaller company, they use various technologies to help them with lead gen and nurturing. Over the next few days Jim saw the prospect read the e-mail, both in the office and on his mobile device. Sales Process Tibor Shanto' By Tibor Shanto – tibor.shanto@sellbetter.ca.

Handbook 303

Handbook Face-to-face Lead Gen Call-back 303

Pointclear

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. A form completion is a lead. Leads suck.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Partners in Excellence

SEPTEMBER 29, 2014

I was surprised by some of the discussions from sales and marketing professionals. ” Clearly, a guy that doesn’t like to prospect. Are we intercepting and engaging the prospect at the right time? It makes all our lives as business and sales people so much easier. We’d never have to prospect again.

Lead Gen 115

Lead Gen Lead Rank Lead Scoring Marketing Qualified Lead 115

DiscoverOrg Sales

NOVEMBER 29, 2017

Many companies and organizations have entire teams dedicated to finding new business prospects. So lead generation tools are critical to supporting a company’s growth objectives. This comes in handy when trying to maintain a pipeline of marketing-qualified leads (MQL) all year long! Turn events into a lead-gen opportunity.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

SBI Growth

DECEMBER 3, 2012

In every instance, it’s the same issue: one or more of the (4) critical elements of Lead Gen are missing. Engaging with a sales rep is the last thing on their mind. Engaging with a sales rep is the last thing on their mind. Campaigns adapt to prospect behavior, increasing relevance. Let’s cover Technology next.

Lead Rank 276

Lead Rank Lead Scoring Marketing Qualified Lead Leads 276

The Pipeline

MARCH 13, 2013

Sales people are constantly working at communicating value to their buyers, especially in the early stages of the cycle, lead gen to prospecting and engaging the buyer to where they could complete an effective Discovery process. Think about it, do you really want to start things off by lying to the prospective buyer?

Lead Gen 310

Lead Gen Decision Maker Lead Rank Lead Scoring 310

Score More Sales

MARCH 20, 2012

Are you a woman in the lead gen business in B2B selling? Do you work at the front end of the sales cycle generating hundreds or thousands of leads over time for your company (or companies)? There is a search going on for the Top 20 Women to Watch in Sales Lead Management. This is time-sensitive.

Lead Generation 185

Lead Generation Lead Rank Lead Scoring B2B 185

Hubspot Sales

NOVEMBER 22, 2024

But, oof, I don‘t need to tell you how challenging life in sales can be. Boo, you were ghosted by a prospect you thought for sure would convert. Whether you win or lose, it doesn't stop the sales targets from rolling in each month. You need a healthy pipeline of leads to meet those targets. Long and skinny?

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72