Remove Lead Gen Remove Prospecting Remove Sales
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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads.

Lead Gen 397
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7 Steps to Build Your Lead Gen Machine

SBI Growth

I have never spoken to a sales leader who didn’t ask for more qualified leads. Leads fuel the revenue engine. Yet most organizations struggle to generate truly sales-ready leads. In this post I want to walk you through the 7-steps to building a lead generation machine. Who is my ideal customer?

Lead Gen 306
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Are you Building Your Lead Gen Program in the Dark?

SBI Growth

So before you go investing in a myriad of lead gen initiatives, execute step 1. Both marketing and sales should be integral stakeholders in the process. Leveraging both marketing & sales feedback, weights are assigned based importance. Using preferred data vendor, pull list of prospects. Factor Weighting.

Lead Gen 282
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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

Pointclear

If marketing is only focused on the first, they’re leaving the bulk of the process to sales. The problem here is that salespeople don’t want to nurture prospects—they want to sell to them. This is why so much lead wastage is going on. Both lead gen and lead nurturing are important.

Lead Gen 197
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The Human Side Of Prospecting

The Pipeline

The challenge with prospecting is that it takes place between two human beings, and as with anything human, subjectivity instantly and permanently plagues it. I recently read a piece presenting the case as to why prospecting should be automated. The author gave some valid arguments as to why elements of prospecting should be automated.

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Applying Sales 2.0 in Real Life

Sales 2.0

I interviewed sales manager, sales person, sales trainer and all around smart guy Jorge Soto. I asked Jorge about how he uses Sales 2.0 Jorge, I know you are a fan of Sales 2.0 My prospecting approach at that time was going through lead lists and sending blind emails. This week is one of those weeks.

Hiring 384
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130