article thumbnail

Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads.

Lead Gen 397
article thumbnail

7 Steps to Build Your Lead Gen Machine

SBI Growth

Step #1 – Define Your Prospect Universe. Account segmentation involves: Defining the prospect universe - who is best fit to be your customer. Account segmentation involves: Defining the prospect universe - who is best fit to be your customer. Don’t skip this step or you’ll build your lead gen engine in the dark.

Lead Gen 306
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are you Building Your Lead Gen Program in the Dark?

SBI Growth

So before you go investing in a myriad of lead gen initiatives, execute step 1. Using preferred data vendor, pull list of prospects. Filter prospects using 2-3 factors from Step 1. Multiply # of prospects and 80 th percentile spend figure. CALL TO ACTION: Is your lead gen strategy “Read, Fire, Aim”?

Lead Gen 282
article thumbnail

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

Pointclear

The problem here is that salespeople don’t want to nurture prospects—they want to sell to them. This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process.

Lead Gen 197
article thumbnail

The Human Side Of Prospecting

The Pipeline

The challenge with prospecting is that it takes place between two human beings, and as with anything human, subjectivity instantly and permanently plagues it. I recently read a piece presenting the case as to why prospecting should be automated. The author gave some valid arguments as to why elements of prospecting should be automated.

article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130
article thumbnail

Taking The Pain Out Of Lead generation

The Pipeline

Lead generation and finding the right prospects are central to successful execution of revenue and client acquisition strategy. The good folks at OpenView , have created a New Infographic, highlighting specific and tough question you need to ask before you build your lead gen team and launch your program. Tibor Shanto.