Hubspot Sales

DECEMBER 16, 2021

In this post, understand what demand generation and lead generation are, the differences between the two concepts, and how they work together to help your business grow. Demand generation is how your business reaches new markets and gets audiences excited about what you have to offer. What is demand generation vs. lead generation?

Lead Gen 117

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation 117

SBI Growth

AUGUST 12, 2013

Marketing leaders are under great pressure these days. The field is clamoring for leads and the CEO is demanding results. More often than not, I find marketers take the “Ready, Fire, Aim” approach to lead generation. The problem is that not all leads are created equal. What is the size of the potential market?

Lead Gen 282

Lead Gen Ideal Customer Profile Leads Marketing Qualified Lead 282

SBI Growth

AUGUST 30, 2013

Determining the size ($) of the market potential – Total Available Market for your products & services. Don’t skip this step or you’ll build your lead gen engine in the dark. The key to successful marketing is influencing the buyer early in the journey. It fuels the marketing machine. Content is king.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Scoring, qualifying, and nurturing leads helps turn prospects into customers. Do you find it challenging for your company to get new leads? Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Software 52

Pointclear

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Naturally, not every lead gen program will be a success. Nothing else made sense to me then or now.

Lead Gen 184

Lead Gen ROI Leads Marketing Qualified Lead 184

Nimble - Sales

DECEMBER 11, 2019

We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and brands increase lead generation. Below is a list of the top five effective tools for lead generation. Website optimization If your business is […].

Lead Gen 66

Lead Gen Leads Marketing Qualified Lead Strategy 66

Pipeliner

NOVEMBER 1, 2019

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Marketers typically are more available than sales road warriors, when answers are needed.

Lead Gen 75

Lead Gen Report Lead Rank Lead Scoring 75

SalesProInsider

APRIL 10, 2019

Generate more leads and then convert them. Lead gen and lead conversion both need effort, time, confidence, resources, and skill. While my focus is on equipping people to increase their conversion rates with collaborative conversations that sell*, that doesn’t matter if you don’t have enough leads or prospects to convert.

Lead Gen 113

Lead Gen Top of Funnel Lead Rank Lead Scoring 113

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

SBI Growth

MAY 11, 2014

CMO’s are on a crusade to increase marketing contribution to revenue. Lead Generation is the path and their Marketing Automation system is the engine. However, 75% of CMO’s are not accomplishing what they expect from Marketing Automation (Frost & Sullivan report).

Vendor 263

Vendor Lead Gen Marketing Lead Generation 263

Sales Hacker

SEPTEMBER 2, 2019

How can your organization build a lead generation strategy that gives your team of closers a consistent flow of qualified leads? This guide answers the 6 most pressing questions about lead gen, so you can implement a process that keeps your pipeline full — and your salespeople busy closing deals. But have no fear.

Lead Gen 83

Lead Gen Paid Content Lead Generation Sales Qualified Lead 83

Crunchbase

JULY 31, 2019

How do you build a B2B lead gen strategy? As the founder of a B2B sales intelligence product , I work with sales & marketing leaders every day that are creatively answering this question. How Sales Teams Should Build Their B2B Lead Generation Strategy. Align Sales and Marketing. The answer? It depends.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

SalesProInsider

JULY 10, 2019

In marketing and lead generation, or in stronger lead conversion? This question is tough because the best results will likely come from a combination of sales and marketing, or “Smarketing” to use a funny, mashed up term. You can’t grow at the desired level if you don’t have prospective clients to talk with— marketing.

Lead Gen 100

Lead Gen Leads Marketing Qualified Lead Conversion 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Stages of Lead Qualification. Pretty simple, right?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Green Lead's B2B

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Outsourcing Services 46

Outsourcing Services Lead Gen Cost per Lead Vendor 46

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. In fact, one of the most effective ways to generate leads is through a landing page. So, what is a landing page, and how do you incorporate it into your overall marketing strategy?

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Cience

SEPTEMBER 18, 2020

Clutch is a B2B research, ratings, and reviews platform of in-depth client reviews, data-driven content, and vetted market leaders based in Washington, D.C. They collect client reviews and analyze tonnes of data to offer the best market research there is. It’s a win-win! Eric Quanstrom, CMO of CIENCE.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring B2B 52

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Partners in Excellence

NOVEMBER 6, 2024

The present endless models on selling activities, outlining monthly and quarterly goals for demand/lead gen, outreach, meetings, top of pipeline, pipeline, renewal/retention, comp models and so forth. Other executives, whether they are in marketing/sales/CS execution, tend to get tunnel vision, focusing only on their organizations.

Lead Gen 106

Lead Gen Lead Rank Top of Funnel Analytics 106

No More Cold Calling

JUNE 30, 2021

Your Lead Gen Is Broken (Here’s How to Fix It). Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads. That’s a fact.

Referrals 257

Referrals Sales Qualified Lead Lead Gen Ideal Customer Profile 257

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. The conventional wisdom says the technology will solve the lead gen deficiency. OUTSOURCING.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

Partners in Excellence

SEPTEMBER 29, 2014

I was surprised by some of the discussions from sales and marketing professionals. There are too many–and too many that should know far better–that define “nurturing” as a daily pummeling of emails (some of the marketing automation and email marketing companies are the worst offenders).

Lead Gen 96

Lead Gen Lead Rank Lead Scoring Leads 96

SBI Growth

MARCH 8, 2013

Based on the closure rate of the current sales process, how many sales qualified leads (SQL) do you need to make your number? Download the Lead Gen Calculator to determine how many leads you need. We see more and more marketing executives carrying a bag (quota) these days than ever before. Is my team good enough?

Lead Rank 310

Lead Rank Marketing Qualified Lead Sales Qualified Lead Leads 310

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Force Management

JANUARY 25, 2024

This includes Lead Gen, Pre-Sales, Sales, Post-Sales, Channel, Marketing, and Product roles. Today’s top enablement teams are expanding their efforts to a wider set of roles to ensure new strategies permeate into the daily sales motion.

Lead Gen 112

Lead Gen Face-to-face Direct Sales Team Channels 112

Sales Evangelist

MAY 13, 2017

But of course, you want to have quality leads and you want to make sure you’re being strategic about it. Who doesn’t want to get more leads? But of course, you want to have quality leads and you want to make sure you’re being strategic about it. You can’t just wing it! You can’t just wing it!

Lead Gen 40

Lead Gen Leads Marketing Qualified Lead Marketing 40

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same?

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Openview

SEPTEMBER 26, 2017

Note: NetSuite has an inbound marketing engine and grew to an almost $200M/year company with no outbound prospecting. But there’s one really important thing you need to understand in all of this – lead gen was not our our goal. They were promoted ahead of schedule and pulled into all areas of the sales and marketing orgs.

Scale 73

Scale Lead Gen NetSuite Lead Rank 73

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

No More Cold Calling

FEBRUARY 28, 2019

One guy even said he was thinking of cold calling (shudder) and doing more marketing. It will take more than two minutes to read this month’s posts from No More Cold Calling, but consider doing it anyway: Without Call-Backs, Your Lead Gen Is Dead in the Water. That’s a problem because the best lead gen strategies aren’t digital.

Referrals 233

Referrals Lead Gen Social Media Cold Calling 233

SBI Growth

JANUARY 26, 2013

You’re the newly minted marketing leader. Every marketing leader in similar circumstances asks themself these two questions: What do I need to accomplish in year 1? There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. All eyes are on you.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

SBI Growth

JUNE 28, 2013

Every Marketing Leader wants to avoid getting labeled that they deliver poor leads. Meet Kathy, a VP of Marketing whose team supports a 25+ sales rep company. She had believed her sales & marketing organization was perfectly aligned until a problem occurred. Marketing proves to be an effective scapegoat.

Lead Gen 319

Lead Gen Marketing Banking Social Media 319

Pointclear

APRIL 25, 2011

PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. This is why so much lead wastage is going on. Is that a problem? AA: Absolutely.

Lead Gen 197

Lead Gen Lead Rank Lead Scoring Leads 197

Sales Hacker

NOVEMBER 21, 2017

There’s no denying how influential account based sales and marketing have become over the past few years. Making the Business Case to Eliminate Lead Gen Forms. The post Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy appeared first on Sales Hacker. I know, I know. But hear me out.

Lead Gen 75

Lead Gen Account Based Marketing Lead Rank Lead Scoring 75

Partners in Excellence

NOVEMBER 6, 2024

Let’s assume that I despise doing demand/lead gen. And they will do this daily to produce the lead gen we need. We haven’t taken the time to learn the things we don’t like to do, so that we can assess the best solution for having others do them. Let’s take an imaginary case.

Outsourcing Services 112

Outsourcing Services Lead Gen Revelation Hiring 112

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130