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Understanding the Sales Force by Dave Kurlan Yesterday I wrote about solving the Sales Performance Problem and today I'll write about solving the CRM problem. CRM is not consistent with sales process. CRM is very much a problem, not because there aren't choices, but more because companies make bad decisions.
We have all heard “He or she could see ice to an Eskimo” or a similar statement about great sales people. . As sales are the life and breath of any organization, having a sales team that delivers a continued revenue stream is critical from small businesses to Fortune 100 organizations.
There’s a big problem in B2B sales right now. The sales cycle for nearly half of all B2B sales is at least 7 months. The average tenure of a sales rep in 2018 is 18 months. In fact, it’s often less than the average 7-month sales cycle. In fact, it’s often less than the average 7-month sales cycle.
There is a lot written about the sales process these days: Dave Brock has written several pieces on the sales process recently. Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process.
But you’re not ready to call in vendor help because you don’t want to get chased by sales teams and dumped into some annoying marketing drip campaign. . Sales people love partnering with engaged buyers: you know, the ones leaning in for advice. But they don’t have time to cram for every sales call like it’s a pop quiz.
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