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Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. That shouldn't be necessary. as opposed to choosing a CRM application simply because you have heard of it before.
Technology through the use of a customer relationship management system such as Landslide , Sales Nexus or Sales Force to even mobile computing through applications on smart devices enhances that sales leads process. Being a great salesperson is not a one size fits all nor 3 top sales skills holder. So what makes a great salesperson?
In late October 1929, the stock market crashed and the Great Depression started. Citizens living in shantytowns were so angry they called them “Hoovervilles” The haters were out in full force, and FDR won in a landslide in the 1932 election. Well, just a few short years later, almost the entire nation hated him.
To beat the numbers, you need to avoid the “average sales culture ” where the generally agreed-upon method of orientation includes some marketing messaging and a quick, “Here’s your annual quota. New hires need extra help and attention because markets will be new, account books will be wonky, and rules will be confusing. Good luck!”.
Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process. Marketing makes claims to be more involved in the revenue gen process wanting to manage and qualified leads when they are 'ready to buy'.
But you’re not ready to call in vendor help because you don’t want to get chased by sales teams and dumped into some annoying marketing drip campaign. . Experiential selling doesn’t overwhelm buyers with a landslide of information right at the start—it builds on knowledge. Make a long sales cycle manageable for buying teams.
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