Sales and Marketing Management

JUNE 19, 2018

Author: John Ruhlin Decades ago, sales professionals hit upon a mantra to understand how to woo prospects: “What’s in it for me?” Plus, a study published in the Journal of Marketing Research found that customers who were given a product were 20 percent more apt to talk it up. Want proof of this attitude reversal?

Referrals 219

Referrals Journal Buyer Persona Study 219

Adaptive Business Services

OCTOBER 23, 2024

They have also introduced a number of innovative features that can be leveraged to increase your prospecting effectiveness and this includes on LinkedIn and other social networks. A Suggested LinkedIn Prospecting Process Discover, evaluate, document, engage, nurture and in this order. Here’s how!

LinkedIn 62

LinkedIn CRM Prospecting Lead Qualification 62

Zoominfo

DECEMBER 27, 2021

5000, and the Boston Business Journal Fast 50. Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting. For example, the Deloitte Technology Fast 500, Inc.

Prospecting 100

Prospecting Journal Ideal Customer Profile Groups 100

Sales and Marketing Management

APRIL 16, 2018

Create a development plan – journaling. The most effective development plans are those used every day, especially daily journals. The right journal will ask your team questions like the above, helping them create a personal development plan tailored to their development areas. But how do you create a development plan?

Motivation 198

Motivation Journal Face-to-face Construction 198

No More Cold Calling

DECEMBER 14, 2017

He complained to me that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. My colleague thought it was rather presumptuous of the prospect to ask him to drop everything and hop on a plane. Plus, the cost of last-minute airfare was astronomical.

Account 228

Account Face-to-face Decision Maker Social Media 228

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

JUNE 10, 2019

Author: Tim Riesterer Have you ever had a service problem with a customer and worried about the damage it could do to your relationship and long-term revenue prospects? And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. Maybe they won’t renew.

Loyalty 234

Loyalty Remedy Journal Study 234

Pointclear

OCTOBER 24, 2011

In the process of learning more about Kenandy, I found additional information in Deborah Gage’s Wall Street Journal Venture Capital Dispatch blog in which she talks about Sandy Kurtzig’s initial reluctance to raise venture capital.

Outsourcing Services 189

Outsourcing Services Lead Generation Sales Qualified Lead PointClear 189

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

The Pipeline

NOVEMBER 11, 2011

Their whole plan was to reach out to the client at the start of the month, present the latest issue’s table of content, they sold trade journals, and offered to mail it out to them. Prospecting. When Sales Met Marketing. 3 R’s of Prospecting Success. Community Marketing Blog. Impact Questions.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

Fill the Funnel

SEPTEMBER 21, 2012

Radius provides the first sales intelligence web tool exclusively focused on the SMB market, “ a huge market – 65% of the U.S. You can now realize the benefits of a strong set of customer data like that available for larger companies including these: Increase Call Performance - Turn cold prospects into meaningful conversations.

Small Business 113

Small Business Small Business Jigsaw Prospecting 113

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

SalesFuel

NOVEMBER 20, 2024

In the article, Oleg Bolotnov highlights other research findings: The Journal of Marketing Education shares similar results. The Journal of Selling found role-play participants reported a 20% increase in self-perceived confidence. Practicing prospecting techniques can be very effective. Role-play specific actions.

Outsourcing Services 52

Outsourcing Services Hiring Exercises Journal 52

Anthony Cole Training

FEBRUARY 6, 2012

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Prospecting (25). qualifying prospects (13). qualifying sales prospects (10). sales prospecting (34). Hire SalesPeople Who Can and Will Sell in These Tough Markets. Click here to listen to Tonys BEW Interview.

Coaching 190

Coaching Hiring Ideal Customer Profile Journal 190

SalesFuel

JANUARY 16, 2025

By integrating PR and marketing activities into B2B sales techniques you can reach a wider audience and enhance your credibility. Are you up to date on your companys current marketing initiative? Rightfully, PR and marketing actions are an extension of your efforts and will help you reach a wider audience.

B2B 59

B2B Hiring Journal Survey 59

Hubspot Sales

AUGUST 26, 2018

How to Find Prospects. Business Journals. Prospecting can be tedious and time-consuming, but it’s something that has to be done to keep pipelines healthy. However, while sales reps can’t avoid prospecting, they can certainly make it easier for themselves. Where Do Salespeople Find Prospects? Business Journals.

Prospecting 97

Prospecting Hiring Journal Territories 97

Pointclear

FEBRUARY 16, 2011

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 154

CRM Journal B2C Customer Service 154

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

HeavyHitter Sales

JUNE 19, 2012

   Okay, you have just been told by the prospective customer that you lost that big deal you were counting on. Research published in the journal  Applied Cognitive Psychology suggests that doodling actually aids memory retention and doodlers have an average of 29% better event recall than non-doodlers. Are You Humble?

Chemicals 162

Chemicals Journal Face-to-face Penetration 162

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Most companies have a system in place to collect information from prospects, customers, lead generation efforts, email campaigns, and networking events. Enter, Data-Driven Public Relations.

Data 188

Data Strategy Survey Retail 188

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. Expand your pipeline of ideal prospects.

Enterprise 112

Enterprise Enterprise Ideal Customer Profile Sales Process 112

The Pipeline

MARCH 18, 2011

There are a dozen sales tasks we put off because they are scary – calling back decision-makers or prospecting for the right point-of-contact at our optimal contact. 3–Then being one interested in Numeralology, Dan’s ranking of top 7 blogs in interest stories of sales and marketing jumped out and caught my attention.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322

Cincom Smart Selling

AUGUST 27, 2020

Today, product success is frequently determined by who gets to market first. Getting to market first means getting to market without stumbling or missing important items along the way. To frame our conversation, let’s borrow something from the world of journalism. Product marketing data. Sales reps.

Marketing 118

Marketing Distribution Discount System 118

Allego

OCTOBER 22, 2021

“You can even take marketing and sales out of the equation and, I know it sounds trite to say, put the customer at the center.”. This may seem like an unconventional comment coming from the Chief Strategy Officer at Corporate Visions, a company that—at its core—provides sales and marketing training.

Hiring 126

Hiring Marketing Buyer Persona Journal 126

Sales Hacker

APRIL 8, 2020

Credibility helps you stand out and build trust with prospects who are complete strangers to you. Keep reading to learn how to overcome a credibility gap, plus five things you can do to create credibility with your ideal prospects — even if they’re perfect strangers. You have an active presence on every channel your prospects use.

Closing 139

Closing Top of Funnel Social Media Prospecting 139

The Pipeline

SEPTEMBER 3, 2015

Some of you may be familiar with Stu Heinecke, a Hall-of-fame-nominated marketer and Wall Street Journal cartoonist, see example above. More recently I joined Stu, for extended conversation on not just on how to get a meeting with right prospect, how to position and extend initial engagement.

Journal 120

Journal Positioning Meeting Examples 120

Janek Performance Group

JUNE 29, 2018

One of the hot new buzzwords in marketing and prospecting in recent years is psychographics, or psychological metrics. The term was popularized by William Wells in his 1975 article for Journal of Marketing Research, titled “Psychographics: A Critical Review”.

Prospecting 72

Prospecting Journal Exact Research 72

The Pipeline

DECEMBER 20, 2021

As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction. Sandler Training [link].

Journal 156

Journal Sales Leadership Training Positioning 156

Sales and Marketing Management

APRIL 5, 2018

What percentage of the prospects that your salespeople call on have a short attention span? That suggests nearly 85 percent of sales conversations do not move the needle forward with an existing or prospective customer. Recently, The Wall Street Journal wrote an article about John McEnroe, a former No. There’s a better way.

Lead Scoring 174

Lead Scoring Lead Rank Journal Survey 174

The Sales Hunter

FEBRUARY 6, 2012

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. John is author of The Wall Street Journal bestseller Rainmaking Conversations: Influence, Persuade and Sell in Any Situation. It is important to provide a framework that salespeople can follow systematically to move prospects through the pipeline.

Negotiation 158

Negotiation Ideal Customer Profile Journal Guidelines 158

Selling Energy

MARCH 3, 2023

The next time you’re preparing to sell to a prospect, ask yourself, “Do I know the ins and outs of this prospect’s industry?” If your honest answer to this question is “not really,” do yourself a favor and take the time to understand what that prospect measures to gauge his/her success in business.

Segment 72

Segment Prospecting Journal Industry 72

MTD Sales Training

FEBRUARY 22, 2018

That is, they find it easy to discuss opportunities and possibilities with prospects, listening to their needs and wants, and working with them to deliver great products and services. What this does is make the prospect question why that specific product has been affected by the economy. Salespeople are great conversationalists.

Journal 120

Journal ROI Influencer Positioning 120

Anthony Cole Training

SEPTEMBER 24, 2010

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Prospecting (25). qualifying prospects (13). qualifying sales prospects (10). sales prospecting (34). I am currently working with a service called Journal Engine. Click here to listen to Tonys BEW Interview.

Hiring 178

Hiring Ideal Customer Profile eBook Webinar Metrics 178

Sales and Marketing Management

APRIL 7, 2019

According to the International Journal of Applied Studies , the largest contributor to merger and acquisition failure is people – specifically, a lack of effective communication between them, and an inability to successfully traverse cultural differences. That isn’t always the way it goes. Find common ground in a new identity.

Hiring 176

Hiring Pivotal Scale Journal 176

Alice Heiman

JUNE 17, 2020

The Wall Street Journal has estimated a loss of 30 – million positions from payrolls and 40-million layoffs this spring as a result of the pandemic. in April , the steepest decline since 1959 according to a May 29 article in the Wall Street Journal. In some cases, you will need to find a new market to sell to.

Sales Qualified Lead 135

Sales Qualified Lead Lead Rank Ideal Customer Profile Marketing Qualified Lead 135

SalesFuel

SEPTEMBER 5, 2024

Your Personal Brand Strategy is a Promotional Tool According to the Branding Journal , “Personal branding is the process of designing a strategy to influence the public perception of an individual.” Prospects are inclined to recognize your name and what you do if you have a strong personal brand.

Strategy 104

Strategy Journal Ideal Customer Profile Hiring 104