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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Businesses must take aggressive action to spur an economic bounceback in 2020. Small Businesses Face the Biggest Challenges. The impact of the crisis has had a devastating effect on small businesses around the world. to April 2020, the number of active business owners in the United States plunged by 3.3

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Mobile Marketing Tips for Small Business

Sales and Marketing Management

It has become paramount if you want your small business to thrive in the mobile-first world. Sure, a lot of people are looking for the keyword “running shoes” but how many of them have an intent to purchase? Use these tips to get a head start and leverage the potential that mobile marketing could bring to your small business.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals.

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Before Your Small Business Jumps into Content Marketing, Read This

Increase Sales

The content marketing bandwagon continues to gain more B2B small business owners and single office/home office (SOHO) entrepreneurs. Without a strategic plan, small business owners and their fellow SOHO companions are engaged in the role of Captain Wing It. Unfortunately two old behaviors raise their ugly head.

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4 Steps for Building the Sales Pipeline of Startups and Small Businesses

Zoominfo

This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data. After trying a variety of tactics, you’re likely to figure out which ones are most effective for your business. Key Takeaways on Building a Pipeline for Startup or Small Business Growth.

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The Answer to the Madness of Myopia for Sales and Small Businesses – Part 1

Increase Sales

How many small business owners and even sales professionals eventually succumb to this ever increasing disease, the madness of myopia? Clarity takes time and take a commitment from the small business owners and sales professionals to invest time to identify the following: What is their purpose? Share on Facebook.

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The Unconventional Small Business Brain

Increase Sales

If you are in small business, is your brain conventional or unconventional? What makes for small business success where you continue to enjoy and embrace every day? Success in small business is not always about daily dollars or “closing that next big deal.” And therein lies the real problem.