Is BANT a Sales Process or a Man-Made Disaster?
Understanding the Sales Force
JANUARY 15, 2025
Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). How is it that in 2024, people are still hailing BANT as some kind of relevant and beneficial sales tool?
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