Zoominfo

JUNE 2, 2021

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”. Example: Manufacturer Researching Supply Chain Software.

Data 246

Data Intent Lead Rank Lead Scoring 246

The Pipeline

FEBRUARY 1, 2013

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. We’ll use enterprise software as an example to make our points. It can be a long process, but none tend to be as long a process as software sales. Long Sales Cycles.

Telecommunications 312

Telecommunications Real Estate ROI Enterprise 312

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Learn More about Calendly 5.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. Seventy percent of respondents reported being comfortable with making remote purchases in excess of $50,000.

Buyer Intent 127

Buyer Intent Intent Data Intent Top of Funnel 127

Zoominfo

JULY 29, 2020

And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Think: Intent data. Scripts can be made better knowing specific prospect information such as titles, departments, technologies used, locations, and reporting structures. . Hello, [name]!

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Zoominfo

MAY 5, 2021

Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data. Access to new construction intent data could be your golden ticket to exceeding your sales goals.

Intent Data 120

Intent Data Intent Real Estate Data 120

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms are comprehensive software solutions designed to streamline sales processes. These insights are further enriched by buying signals such as intent data, company announcements, regulatory filings, and website visits, all of which help identify high-priority leads based on their likelihood to convert.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

APRIL 24, 2020

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Using Intent Data to Identify Pain Points and Concerns. Intent Data Insights from COVID-19 U.S.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Data 100

Intent Data Account Based Marketing Intent Campaigns 100

DiscoverOrg Sales

FEBRUARY 6, 2018

But in this sea of data, which individual data points predict purchase intent? In the resulting study , we organized results according to 7 key findings : Buying magic happens at the confluence of 3 different types of predictive data: Fit , Intent , and Opportunity. Intent data. What data matters? Opportunity Wasted!

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. LinkedIn Sales Navigator. Leadfeeder.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. Data is at the core of every go-to-market motion.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

DiscoverOrg Sales

MAY 8, 2018

We break it down into three types: Fit, Opportunity, and Intent. Earnings reports. Intent data. Intent data refers to implicit behavior: that is, actions which link prospects to an issue or pain point. Intent data includes: Web search history. Intent data includes: Web search history. Hiring and layoffs.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

Zoominfo

JULY 27, 2023

Creating specific and measurable goals for both sales and marketing teams can greatly improve reporting and the overall efficiency of your strategy. Let’s say you’re targeting director-level and above marketers in the software industry. The best metrics to track the progress and success of your ABM strategy.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Mindtickle

FEBRUARY 17, 2021

The largest software review platform, G2, recently announced the 2021 winners of its annual Best Software Awards. And, I’m humbled to announce that MindTickle has ranked at the top of five software lists including #1 for Enterprise Software Products for the second year in a row ! 61 of the Global Software Sellers.

Enterprise 105

Enterprise Enterprise Software Software 105

Sales and Marketing Management

DECEMBER 5, 2017

Retailer offers and charities blare their intentions right to the trash bin, newsletters from print publications you no longer subscribe to give you a pang of guilt on their way out the door. Software equipped with artificial intelligence can sort through your inbox like a personal assistant. That modern condition, TMI, flares up.

Intent 198

Intent Retail System SalesForce 198

Sales and Marketing Management

MAY 26, 2020

Studies have also found, including the Xactly report referenced and a 2019 report from Accenture , that a company with more diverse representation in senior management will likely achieve greater profits. Both motives are not wrong, but boil down to the vision and intentions the leadership has.

Lead Scoring 227

Lead Scoring Lead Rank Scale Retention 227

Zoominfo

FEBRUARY 8, 2022

That’s why ZoomInfo couldn’t be more excited to announce RevOS , the future of go-to-market software. ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. At the heart of RevOS lies ZoomInfo’s Data Cloud.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

JUNE 2, 2021

Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. Streaming Intent allows you to find companies that conduct an above-average amount of web browsing activity about topics related to your business in real time.

Data 130

Data Intent Lead Rank Lead Scoring 130

Nutshell

FEBRUARY 14, 2025

Exit-intent popups Exit-intent or exit popups are highly effective tools that reveal themselves when visitors indicate theyre about to leave your website. Personalizing the exit-intent popup design, like mimicking a chat box, can also enhance user engagement. The popup is bold in color and design, with very clear messaging.

Examples 62

Examples B2B Webinar Metrics Campaigns 62

SBI

JULY 10, 2018

This research data, known as Intent data , combined with the recency of the action reveals the full picture of a sales ready lead. Fit + Intent + Recency + Engagement = The equation for an in-month deal. Intent data reveals which accounts are displaying an intent to purchase on third-party sites. The idea behind F.I.R.E.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Sales Hacker

SEPTEMBER 14, 2021

Who sales development should report to (spoiler: it’s marketing). Being intentional about employee satisfaction. Who should sales development report to? [15:20]. We talk about the history of marketing, who sales development should report to, all of it. Who Should Sales Development Report To? [15:20].

Report 105

Report Marketing Demand Generation Agencies Hiring 105

Zoominfo

APRIL 23, 2020

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Sales intelligence layers in: Technologies Intent data Business model Ownership.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Nutshell

MARCH 20, 2024

It’s simple — lead generation software. Choosing lead generation software can be tricky, though, with so many tools to choose from. Keep reading as we cover everything you need to know about lead generation software, from the top platforms available to how to choose one for your business.

Lead Generation 77

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 77

Sales Hacker

JANUARY 14, 2025

19:29) The fifth theme: Intentional alignment of your teams. (21:17) 19:29) The fifth theme: Intentional alignment of your teams. (21:17) And then you report back at the end of the day. Cause I do think like customer success is having a big moment right now in, in software and it, I think the role is evolving.

B2B 107

B2B Call-back Intent Top of Funnel 107

LeadBoxer

DECEMBER 8, 2019

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Consider offering free training sessions or reports that analyze how effectively they’re using your product.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach. What is Sales Intelligence?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

SBI

FEBRUARY 3, 2021

It’s simply a matter of what we each decide to cover based on the intent or stated purpose of the graphic. Another change is the combining of Sales Call recording & Coaching (often referred to as Conversation Intelligence) and Video practice and role-play into a new Sales Coaching Software category.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Sales Hacker

DECEMBER 17, 2024

Strategies for building relationships with PR outlets, reporters, and analysts. 37:56) Building relationships with PR outlets and reporters. (45:40) Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Why HG Insights? So there is always that disconnect.

Scale 101

Scale Paid Content Twitter Engineering 101

Sales Hacker

OCTOBER 8, 2024

Highlights: (4:14) Building SEO products tailored to the user intent, not just keywords. (8:19) That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Scale 114

Scale B2C Churn Report 114

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Others confess that working from home has been challenging.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Zoominfo

NOVEMBER 9, 2020

Understanding just how active a prospect is can be measured through third-party intent data, such as surges in online search and consumption of content related to specific topics related to a product or service. Internal intent data refers to the campaigns a company is running, and who is responding to them. Consideration Stage.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Hubspot Sales

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. HubSpot Sales Lead Software. Image Source. Leadfeeder.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

MAY 5, 2021

Get a Demo Trend #2: Leveraging real-time intent data Real-time intent data is the competitive advantage every marketer needs in their 2022 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

AUGUST 22, 2022

From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM) , spend your budget more efficiently, and improve your reporting. For example, let’s say you sell marketing automation software. Then there’s intent data.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130