Zoominfo

DECEMBER 11, 2024

Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that. privacy laws. While adoption is mainstream, not all products are created equal.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

AUGUST 6, 2024

ZoomInfo Copilot users are already reporting major improvements in their prospecting efforts: 65% report that Copilot has improved their ability to pinpoint the optimal time to engage with accounts. Users overall report a 60% boost in productivity thanks to Copilot.

Scale 130

Scale Buyer Intent Intent Data Intent 130

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

AUGUST 17, 2022

This report lets recruiters know how many credits are being used when enhancing a list and how much data was added, so recruiters can confidently use Enhance lists when reaching out to candidates. This will allow MarketingOS users to more effectively run campaigns and target the right audiences.

Intent 130

Intent Campaigns Advertising Advertising 130

Sales and Marketing Management

DECEMBER 16, 2019

That person should not be the president, CEO or owner, but someone who reports directly to them. . . A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. Why Employees Often Lack Customer Empathy .

Company 423

Company Customer Insurance Insurance 423

Zoominfo

FEBRUARY 24, 2025

Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% market reports) Use machine learning models to identify patterns, anomalies, and correlations within the data Validate findings with subject matter experts to confirm business relevance Complexity Level to Execute High. 15% average time to close.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MAY 31, 2023

But too many marketing leaders still report that they haven’t built a complete ABM tech stack to deliver the automation they need. With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JANUARY 29, 2025

And a Gartner report shows that a staggering 60% of companies dont even measure the annual cost of data quality. Key insights about customer intent, competitor activity, and buying signals are often buried in emails, call notes, and isolated tools, making it nearly impossible for teams to work cohesively.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

JANUARY 21, 2025

Even ZoomInfo customers report saving 10 hours a week on research and manual tasks using our AI solution, ZoomInfo Copilot. Dynamic Data Enrichment for Better Personalization: ZoomInfo enriches GPTs ability to generate hyper-personalized outreach by providing up-to-date firmographics, technographics, and buyer intent data.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

FEBRUARY 18, 2025

Analytics & Reporting: Opt for software with robust insights to track performance and improve sales tactics. ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

JUNE 2, 2021

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”. Figure 3 : This generic example shows how Scoops reports on projects for searched companies.

Data 246

Data Intent Lead Scoring Lead Rank 246

Zoominfo

DECEMBER 20, 2024

ZoomInfos data and AI capabilities transform a wealth of information into actionable insights, enabling sales teams to target decision-makers and prioritize prospects showing strong buying intent. This precision ensures that sales teams focus their efforts on high-value prospects, significantly improving efficiency and effectiveness.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

JUNE 26, 2023

The post Ecofriendly Starts With Genuine Intent and Planning appeared first on Sales & Marketing Management. There are ways to keep sustainability top of mind for the in-person portion of hybrid events as well.

Intent 120

Intent Marketing Report Sales 120

Zoominfo

NOVEMBER 14, 2024

Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it. While intent is a really good indicator of who’s in-market, there are a lot of buying signals that go well beyond intent data.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Zoominfo

MAY 5, 2021

Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

DiscoverOrg Sales

JANUARY 2, 2019

Prediction #2: B2B Intent Data will (start to) go mainstream. We’ve been big on Intent data for years , through our partnership with Bombora. Intent Data is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. The use case for Intent Data.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

FEBRUARY 28, 2025

We also provided the company with intent, news, and technographic data, which they used to create AI-powered propensity models to accurately determine relative fit and engagement. We also partnered with Thermo Fisher to build an enhanced definition of its ICP based on historical data about closed-won new business opportunities.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Sales and Marketing Management

MAY 28, 2020

Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak. Intent data is behavioral information about a consumer’s action. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences. Incorporate Video Marketing.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

MARCH 13, 2024

Defining Data Quality Forrester serves as a trusted guide for corporate technology buyers, with reports and recommendations that are based on rigorous research and exacting standards. The report also noted that “ZoomInfo has emerged as a market leader in its compliance and security programs.”

Report 130

Report Research Data Marketing 130

Zoominfo

JULY 14, 2023

Content marketing is a broad channel that can include different types of content such as blogs, eBooks, research reports and one-pagers. It’s a great way to expand the reach of your content and target high-intent audiences at scale. Automating campaign reports helps create a unified view of campaign performance.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

DECEMBER 20, 2024

These insights are further enriched by buying signals such as intent data, company announcements, regulatory filings, and website visits, all of which help identify high-priority leads based on their likelihood to convert. The platform combines sales engagement tools, configure-price-quote (CPQ) functionality, and analytics.

Scale 130

Scale SalesForce Analytics Hubspot 130

DiscoverOrg Sales

FEBRUARY 6, 2018

But in this sea of data, which individual data points predict purchase intent? In the resulting study , we organized results according to 7 key findings : Buying magic happens at the confluence of 3 different types of predictive data: Fit , Intent , and Opportunity. Intent data. What data matters? Opportunity Wasted!

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Scoring 238

Zoominfo

APRIL 24, 2020

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Using Intent Data to Identify Pain Points and Concerns. Intent Data Insights from COVID-19 U.S.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Sales and Marketing Management

FEBRUARY 12, 2020

In its recent “Predictions 2020: B2B Marketing and Sales” report, Forrester says 62% of global B2B marketing decision makers are planning to increase their data management investments. The health of companies’ data will become imperative.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

DiscoverOrg Sales

MAY 8, 2018

We break it down into three types: Fit, Opportunity, and Intent. Earnings reports. Intent data. Intent data refers to implicit behavior: that is, actions which link prospects to an issue or pain point. Intent data includes: Web search history. Intent data includes: Web search history. Hiring and layoffs.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

Sales and Marketing Management

JUNE 14, 2020

One problem that has been widely reported regarding new WFHers is the inability to distinguish between the workday and home life. Set an intention to move to a more positive place and exercise choice in doing so.”. Click on any of the articles below to read more from our "NEXT" special report. . for decades.

Face-to-face 218

Face-to-face Decision Maker Insurance Insurance 218

Steven Rosen

MARCH 30, 2017

They role model coaching behavior with their direct reports and coach their managers on how to coach their sales people. Hold regular meetings and provide monthly reporting on how well the organization is executing becomes common practice. Developing and Supporting a Coaching Culture. A coaching culture starts from the top.

Lead Rank 294

Lead Rank Lead Scoring Marketing Qualified Lead Leads 294

Zoominfo

JULY 29, 2020

And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Think: Intent data. Scripts can be made better knowing specific prospect information such as titles, departments, technologies used, locations, and reporting structures. . Seem a bit broad?

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Hubspot Sales

JANUARY 14, 2025

What I found most surprising is how simple yet effective their methods are no magic tricks, just intentional actions that make a big impact. HubSpots 2024 State of Sales Report revealed that 20% of high-performing sales teams think that collaboration and knowledge-sharing have served them well. And the best part?

Data 111

Data Hubspot Negotiation B2B 111

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. LinkedIn Sales Navigator. Leadfeeder.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Tenbound

JANUARY 14, 2025

Its key features include: – Intent Data Integration: Leverage multiple intent signals to identify prospects demonstrating buying intent. – Comprehensive Analytics: Access end-to-end reporting to evaluate the performance of sales plays and campaigns. .

Intent Signal 59

Intent Signal Scale Outbound Lead Scoring 59

Zoominfo

JULY 27, 2023

Creating specific and measurable goals for both sales and marketing teams can greatly improve reporting and the overall efficiency of your strategy. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve. The best metrics to track the progress and success of your ABM strategy.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

AUGUST 7, 2018

Here’s what we mean: Consider your list of target keywords and the intent behind each of them. Can this intent be matched to any particular phase of the sales funnel? This particular query has extremely low buying intent behind it. This next phrase has slightly more intent behind it. Query Three: Best SEO agency.

Buyer Persona 196

Buyer Persona Top of Funnel Buyer Strategy 196

Sales and Marketing Management

DECEMBER 5, 2017

Retailer offers and charities blare their intentions right to the trash bin, newsletters from print publications you no longer subscribe to give you a pang of guilt on their way out the door. You need help sorting the various intentions of those messages, so AI will help by focusing your efforts where they’ll be most impactful.

Intent 198

Intent Retail System SalesForce 198

Zoominfo

DECEMBER 6, 2024

Terminus integrates intent signals from Bombora, aiding account and contact discovery. Reporting on impressions, clicks, media spend, and pipeline. Analytics for data-driven decision-making. Learn More about Calendly 5. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Steven Rosen

MAY 4, 2017

According to The 2016 STAR Sales Manager Development Report , only 50% of sales managers are receiving ongoing development in core job skills. Many sales managers who go back in the field have the best of intentions, but when they run into challenges when practicing their new skill, they will go back to what they have always done.

Sales Management 276

Sales Management Hiring ROI Coaching 276