Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

DiscoverOrg Sales

MAY 8, 2018

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. We break it down into three types: Fit, Opportunity, and Intent. Earnings reports. Intent data.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

Zoominfo

FEBRUARY 18, 2025

By centralizing call data, sales teams gain insights into call effectiveness, prospect engagement, and overall campaign success. Analytics & Reporting: Opt for software with robust insights to track performance and improve sales tactics. Scalability: Choose a platform that grows with your business needs. Learn More about Close 3.

Outbound 130

Outbound Software Software Buyer Intent 130

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data. And the right data can be the difference between success and failure. Time spent on website pages.

Intent Data 120

Intent Data Intent Real Estate Data 120

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

JANUARY 29, 2025

Its the engine that powers prospecting, personalization, and pipeline generation. And a Gartner report shows that a staggering 60% of companies dont even measure the annual cost of data quality. And a Gartner report shows that a staggering 60% of companies dont even measure the annual cost of data quality.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

APRIL 23, 2020

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Time to plan your next marketing campaign or start prospecting into your top accounts!

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Let’s start at the beginning.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. Enhancing Customer Engagement : Email tracking and meeting management improves communication with prospects. Advanced Search Functionality : Pinpoint prospects with precision.

Scale 130

Scale SalesForce Analytics Hubspot 130

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. Seventy percent of respondents reported being comfortable with making remote purchases in excess of $50,000.

Buyer Intent 127

Buyer Intent Intent Data Intent Top of Funnel 127

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Utilize Intent Data.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

MAY 31, 2023

But too many marketing leaders still report that they haven’t built a complete ABM tech stack to deliver the automation they need. With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Hubspot Sales

JANUARY 14, 2025

What I found most surprising is how simple yet effective their methods are no magic tricks, just intentional actions that make a big impact. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And the best part?

Data 111

Data Hubspot Negotiation B2B 111

Zoominfo

FEBRUARY 28, 2025

How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Tenbound

FEBRUARY 19, 2025

has unveiled Apollo Labs, a cutting-edge sales prospecting solution that integrates AI-powered SDRs, outsourced sales development, and Clay -based data automation agencies (Claygencies) into a single offering. Launches Apollo Labs: AI-Driven Prospecting That Deliver Qualified Meetings appeared first on Tenbound. Whats Next?

Outsourcing Services 52

Outsourcing Services Sales Qualified Lead Meeting Intent Signal 52

DiscoverOrg Sales

JANUARY 2, 2019

Prediction #2: B2B Intent Data will (start to) go mainstream. We’ve been big on Intent data for years , through our partnership with Bombora. Intent Data is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. The use case for Intent Data.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. In addition to FLoC, Apple’s latest iOS 14.5

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

DiscoverOrg Sales

MAY 7, 2019

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Time to plan your next marketing campaign or start prospecting into your top accounts!

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

DiscoverOrg Sales

FEBRUARY 6, 2018

But in this sea of data, which individual data points predict purchase intent? In the resulting study , we organized results according to 7 key findings : Buying magic happens at the confluence of 3 different types of predictive data: Fit , Intent , and Opportunity. Intent data. What data matters? Opportunity Wasted!

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. LinkedIn Sales Navigator. InsideView.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

JULY 29, 2020

And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. So whatever you pitch to your prospect needs to work for their purchase-savvy staff.

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Zoominfo

MARCH 13, 2024

Defining Data Quality Forrester serves as a trusted guide for corporate technology buyers, with reports and recommendations that are based on rigorous research and exacting standards. The report also noted that “ZoomInfo has emerged as a market leader in its compliance and security programs.”

Report 130

Report Research Data Marketing 130

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. Content marketing is a broad channel that can include different types of content such as blogs, eBooks, research reports and one-pagers.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

APRIL 24, 2020

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Good question: Prospects are identified via a company’s IP address. And the data backs this up.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Sales and Marketing Management

FEBRUARY 12, 2020

In its recent “Predictions 2020: B2B Marketing and Sales” report, Forrester says 62% of global B2B marketing decision makers are planning to increase their data management investments. The health of companies’ data will become imperative.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been.

Survey 130

Survey Prospecting Customer Face-to-face 130

Tenbound

JANUARY 14, 2025

Clay is a versatile data enrichment and automation platform that enables teams to: – Enrich Leads: Utilize over 100 data providers to gather comprehensive information on prospects. Its key features include: – Intent Data Integration: Leverage multiple intent signals to identify prospects demonstrating buying intent.

Intent Signal 59

Intent Signal Scale Outbound Lead Rank 59

The Pipeline

APRIL 3, 2018

This makes for a unique challenge: each call is different because any combination of the elements above, will steer each prospect in a different direction, throwing the message off-centre because dynamics is what we face and deal with first, if we don’t get past that, good night. Let me look at the first when trying to engage.

Objections 259

Objections Cold Calling Face-to-face Call-back 259

Sales and Marketing Management

SEPTEMBER 28, 2020

It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. The B2B Future Shopper report surveyed over 200 B2B professionals and found many businesses have shifted away from sales representatives in favor of eCommerce. No one has a precise timeline for a recovery.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Sales and Marketing Management

DECEMBER 5, 2017

Retailer offers and charities blare their intentions right to the trash bin, newsletters from print publications you no longer subscribe to give you a pang of guilt on their way out the door. You need help sorting the various intentions of those messages, so AI will help by focusing your efforts where they’ll be most impactful.

Intent 198

Intent Retail System SalesForce 198

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. What is Sales Intelligence? What is Market Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207