Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business. What is Intent Data?

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Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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Intent Data Buyer Intent Intent Data 130

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

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Intent Data Intent Account Data 130

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

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Intent Data Intent Intent Signal Data 130

Zoominfo

APRIL 1, 2020

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?

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Intent Data Buyer Intent Intent Buyer 267

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! With companies bombarded by pitches daily, knowing which prospects are genuinely interested—and when they’re ready to engage—has never been more crucial.

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Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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Intent Data Buyer Intent Intent Data 182

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts.

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Intent Data Intent Data Buyer Intent 130

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. value to our customers? It’s a game-changer that’s been a long time coming.

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Intent Data Buyer Intent Intent Data 208

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.

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Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Intent Data Intent Data Intent Signal 130

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

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Intent Data Intent Data Ideal Customer Profile 100

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. Intent data isn’t a red carpet to a signed contract.

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Intent Data Intent Data How To 130

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

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Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Lead411

SEPTEMBER 22, 2022

Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process. You know buyer intent is important. So what are the first steps to get the most out of buyer intent data? It is easy to get overwhelmed at first with the thousands of topics available to choose from within the buyer intent platform.

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Buyer Intent Intent Buyer Intent Data 98

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data. And the right data can be the difference between success and failure. Time spent on website pages.

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Intent Data Intent Real Estate Data 115

Zoominfo

AUGUST 6, 2024

With ZoomInfo, your go-to-market team can easily identify website visitors , engage prospects with website chat , and optimize web forms to transform anonymous visitors into actionable prospects. ZoomInfo automates lead routing based on criteria like location and company size, directing leads to the right representatives quickly.

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SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

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Intent Signal Intent Resources Segment 259

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent? Well, that seems lucky, I think.

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Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent? Well, that seems lucky, I think.

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Intent Benefit Intent Signal Churn 130

SBI

AUGUST 17, 2021

Damien : InsideView has always been about helping salespeople better understand and engage with their prospects and customers. Sales intelligence and buyer intent data also help account managers spot cross-sell opportunities and prevent churn. And make sure your customer and prospect data is current and complete.

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Intent Data Buyer Intent Ideal Customer Profile Intent 146

Pipeliner

MAY 13, 2024

He shared innovative ways that intent data and storytelling can revolutionize sales outreach. Zack explained how intent data from email interactions informs more effective outreach across platforms like LinkedIn. Deep Dive into Prospect Challenges Zack emphasized the importance of deeply understanding prospects’ challenges.

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Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Intent Data Account Based Marketing Intent Campaigns 100

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations.

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Ideal Customer Profile Intent Lead Rank Lead Scoring 98

Zoominfo

MAY 21, 2021

Your prospects are out there right now, hunting for a solution to a problem you can solve. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data?

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Intent Data Intent Lead Rank Data 130

DiscoverOrg Sales

AUGUST 7, 2018

Reading Time: 7 minutes Your prospects are out there right now, hunting for a solution to a problem you can solve. Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). What is Intent data? What is Intent data ?

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Intent Data Intent Data Lead Rank 120

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Most go-to-market teams understandably focus on new funding rounds as a signal when prospecting.

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Selling Essentials RapidLearning Center

APRIL 23, 2024

An answer lies in an experimental study that shows how “implementation intentions” — detailed, concrete plans to achieve a goal — make it much more likely people will in fact achieve it. Or “when a prospect is rude to me on a cold call, I will assume it’s his problem, not mine, and continue my calls.”

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Intent Exercises Cold Calling Journal 52

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. What is buyer intent data?

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Buyer Intent Intent Data Intent Buyer 105

DiscoverOrg Sales

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos.

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Intent Data Intent Data Top of Funnel 120

DiscoverOrg Sales

FEBRUARY 7, 2018

Intent data comes next. The most predictive Intent data point is Companies Comparing the Products of Other Vendors in Your Category. The most important takeaway here, however, is not the individual data point; rather, it’s that Intent data is meaningless unless it’s informed by Fit data.

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Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

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Demand Generation Agencies Prospecting Strategy Follow-up 97

Hubspot Sales

MARCH 30, 2021

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In this post, you’ll learn the differences between first-party intent data and third-party intent data.

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Intent Data Buyer Intent Intent Top of Funnel 111

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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