Intent Marketing Training 
Zoominfo
JULY 13, 2021
We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.
SBI
AUGUST 17, 2021
Damien : Sales intelligence and buyer intent data help customers shorten sales cycles, increase win rates, and save time by streamlining research and enabling them to focus on prospects who are actively shopping for what they sell. It was a wake-up call to get good at digital sales and marketing. Are they showing intent to buy?
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Sales and Marketing Management
JUNE 3, 2020
Though technology has brought people together, the cultural differences gap has not narrowed, hence the need for cross-cultural training programs. So, how do you create an effective cross-cultural training program? Knowing the intention behind the words used is what makes communication effective. Here are some guidelines.
Sales and Marketing Management
DECEMBER 16, 2019
Companies have heads of operations, marketing, accounting, sales and human resources, but rarely do they have someone in charge of their second most important asset (after employees). However, the study also revealed that only 24% of these leaders actually do anything intentionally to promote building those relationships.
Zoominfo
AUGUST 21, 2019
There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.
Sales and Marketing Management
JULY 7, 2020
Here are some ways you can use unexpected sales incentives wisely: Combine unexpected rewards with training. Because unexpected rewards make people pay more attention to what happens next, combining them with incentive training can have a tremendous effect on how well salespeople are motivated to learn and retain important information.
Sales and Marketing Management
MARCH 8, 2020
Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI
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