Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI

AUGUST 17, 2021

Damien : Sales intelligence and buyer intent data help customers shorten sales cycles, increase win rates, and save time by streamlining research and enabling them to focus on prospects who are actively shopping for what they sell. It was a wake-up call to get good at digital sales and marketing. Are they showing intent to buy?

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

DECEMBER 6, 2024

Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales.

Software 130

Software Software Sales Qualified Lead Customer 130

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Find More Selling Opportunities with Buyer Intent Data. Find More Selling Opportunities with Buyer Intent Data.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

SBI

APRIL 27, 2021

26 Top Sales Software to Drive Growth in 2021. The pace of innovation in the Sales Software market is accelerating. Top Sales Software. Each year, I identify solutions that address both the basic challenges sales organizations face as well as new challenges that are surfacing due to changing markets.

Software 143

Software Software Lead Rank InsideView 143

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments.

Buyer 130

Buyer Top of Funnel Intent Data Buyer Intent 130

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

DiscoverOrg Sales

FEBRUARY 6, 2018

B2B sales pros and marketers swim in an ocean of information. But in this sea of data, which individual data points predict purchase intent? In the resulting study , we organized results according to 7 key findings : Buying magic happens at the confluence of 3 different types of predictive data: Fit , Intent , and Opportunity.

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

FEBRUARY 8, 2022

To thrive in this era, business leaders need actionable insights into new opportunities and emerging markets. However, while early CRMs gave sales and marketing professionals a system of record, today’s go-to-market teams need a system of insight. Businesses expect more, and so do their customers.

Software 100

Software Software Account Based Marketing Hiring 100

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data. Access to new construction intent data could be your golden ticket to exceeding your sales goals.

Intent Data 119

Intent Data Intent Real Estate Data 119

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Beyond the sales organization, these SDRs move all across the company; driving placements in product marketing, operations, product management, and even engineering. Contrast that with other software companies that have to actually go out and buy this talent.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Lead411

OCTOBER 23, 2023

8 Types of Bombora B2B Buyer Intent Signals? Lead411 partners with Bombora for B2B buyer intent signals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intent signals. High engagement can be a strong indicator of interest.

Intent Signal 96

Intent Signal Buyer Intent Intent B2B 96

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Gong.io

AUGUST 31, 2021

Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Marketing is a conversation with current and prospective customers. Sales technology is a saturated market. Polarizing Branding.

Intent 118

Intent Marketing Scale ACT 118

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Sales and Marketing Management

MAY 15, 2020

Instead, enter conversations with the intention of building relationships with your prospects, being mindful of their realities and their evolving needs so that you foster their loyalty and forge connections that you can act on post-pandemic. This doesn’t mean you should pause all outreach. Learn To Turn Churn.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? A reliable SEO checklist also helps optimize your content to make it more search-engine friendly and help it match user intent.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

DiscoverOrg Sales

MAY 8, 2018

We break it down into three types: Fit, Opportunity, and Intent. For companies in your target market, it’s firmographic data: Industry. Intent data. Intent data refers to implicit behavior: that is, actions which link prospects to an issue or pain point. Intent data includes: Web search history. Email address.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Tenbound

NOVEMBER 27, 2024

Another key trend is the increasing importance of collaboration between sales and other functions, particularly marketing. This means sales and marketing must work together seamlessly to deliver a consistent, cohesive experience at every stage of the buyer’s journey. So what exactly are customer intent signals?

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Sales and Marketing Management

JUNE 16, 2019

It’s already available in software and on platforms. Machine learning software can help reveal which customer profiles are hot, decreasing the amount of time salespeople have to spend figuring that out themselves. The objective economic market will do the rest. Of course, some level of reluctance is understandable.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130