Zoominfo

FEBRUARY 24, 2025

Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% For instance : Lets say an enterprise software provider uses AI to analyze product usage logs. healthcare) are repurposing the software for compliance workflows. 30% qualified accounts-to-opportunity conversion. 15% average time to close.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Learn More about Calendly 5.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

MAY 5, 2021

Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. value to our customers? Want details?

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Yet there are some professionals out there that don’t take that statement as true. Want another common use case?

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

DiscoverOrg Sales

JANUARY 8, 2019

I think, 3 years from now, it will be commonplace to talk to a company with 50 or 100 people driving sales through intent and activity data. That probably means plugging data into tools like Tableau , Einstein , DataRobot , or other modeling software that visualizes patterns and suggests activities. I see it used here and there today.

Data 149

Data B2B Intent Data Intent 149

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MARCH 29, 2023

Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. In today’s economy, software spend is being scrutinized more than ever — it’s no longer just a department lead making purchasing decisions,” Vendr co-founder and CEO Ryan Neu says.

Sales Cycle 130

Sales Cycle Intent Signal Lead Rank Decision Maker 130

SalesLoft

APRIL 18, 2024

connect intent data from your buyers, tools, and cloud-based applications into Salesloft’s cohesive workflow, helping teams take prompt action and engage effectively with buyers. Use buyer intent signals to automatically target warm buyers with proven sales strategies, so you can spend less time “digging” and more time selling.

Software 98

Software Software Top of Funnel Intent Signal 98

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 17:51) The evolution of media: from content to software. (20:41)

Media 121

Media Intent Signal Marketing Distribution 121

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. Software isn’t cheap.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.

Scale 128

Scale Intent Signal Hiring Lead Rank 128

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure , and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Zoominfo

MAY 5, 2021

Get a Demo Trend #2: Leveraging real-time intent data Real-time intent data is the competitive advantage every marketer needs in their 2022 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. For marketers, that’s essentially six days too late.”

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Sales Hacker

APRIL 16, 2024

13:35 – The future of B2B software demos and TestBox’s innovative approach. 31:05 – James’ vision for the future of presales and B2B software demos. 13:35 – The future of B2B software demos and TestBox’s innovative approach. 21:05 – Balancing product-led growth with customer-centricity.

Scale 108

Scale Revenue Intent Signal Pivotal 108

Zoominfo

JULY 20, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure, and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Data 130

Data Intent Signal Sales Qualified Lead Software 130

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. How to Leverage Intent Data to Drive Sales.

Intent Data 52

Intent Data Intent Data Lead Rank 52

Sales Hacker

JANUARY 5, 2024

Upcoming Digital Live Event: The software space is becoming increasingly crowded. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Scale 126

Scale Intent Signal Ideal Customer Profile Intent 126

Sales Hacker

JANUARY 27, 2024

Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. If there’s a discrepancy with the expectations and intentions between these stages, that’s usually a sign that your messaging isn’t aligned. See the difference?

Positioning 122

Positioning Top of Funnel Ideal Customer Profile Intent Signal 122

Zoominfo

AUGUST 3, 2022

Consider a CRM software company — here are some examples of key triggers for companies in their focused TAM to pay attention to: Researching topics like customer engagement, customer retention, or customer experience. It may seem overwhelming, but there are some actionable steps you can take to better understand your TAM.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Zoominfo

JUNE 6, 2023

It can be done as the data is added to or modified within a software application — this is called inline deduplication. Yet, the more your customer information moves between increasingly divergent GTM software systems, the more likely you’ll deal with duplicate data somewhere along the way.

Benefit 130

Benefit Data Scale Lead Rank 130

Allego

APRIL 17, 2025

According to Gartner , independent research also impacts whether a vendor is added to a buyers short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research. They do their own research, trust peer reviews, and form strong opinions before ever talking to a rep.

B2B 62

B2B Top of Funnel Marketing Vendor 62

DiscoverOrg Sales

AUGUST 22, 2017

OppAlerts are DiscoverOrg’s predictive intent signals that alert sales and marketing teams when someone at an account is conducting high levels of research on topics related to their business (Note: OppAlerts is an optional add-on service and will only display for customers enrolled in this service).

SalesForce 120

SalesForce CRM Lead Scoring Lead Rank 120

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Lead411

DECEMBER 14, 2023

This comprehensive guide will delve into the nuances of leveraging technographics to build a targeted prospecting list, exploring the significance of intent signals along the way. It encompasses a spectrum of information, from the software types in use to specific versions and configurations.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

Zoominfo

MARCH 31, 2024

Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster. Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Zoominfo

MARCH 15, 2023

For example, if you want to sell sales automation software, you should compare the size of companies’ overall sales teams and the sizes of their sales operations teams to get a directional sense of their level of standardization and automation. These same topics are also an important source of intent signals.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Yet there are some professionals out there that don’t take that statement as true. Want another common use case?

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100