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Understanding Customer IntentSignals Customer intentsignals provide valuable insights into where a prospect is in their buying journey and what they are looking for. By decoding these signals, sales reps can better understand the prospect’s needs, tailor their approach accordingly, and ultimately close more deals.
Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.
But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Today, intent goes well beyond simple website visits or form fills, encompassing deeper insights into buyer behaviors and needs. The challenge?
You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,
Intentsignal data can help. But there are many intentsignal data options and many confusing terms used to describe them. Which type of intent data is best for meeting specific goals? How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work?
. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intentsignal data is a great way to up your marketing game.
Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that. Account Reached Signal Sales and marketing alignment has always been hard to achieve and maintain.
8 Types of Bombora B2B Buyer IntentSignals? Lead411 partners with Bombora for B2B buyer intentsignals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intentsignals. High engagement can be a strong indicator of interest.
. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intentsignals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.
B2B Lead Gen Experts: Get consistent success from our content syndication, webinar, intentsignal and online advertising programs. Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. value to our customers? The encore to an already amazing few months.
Key insights about customer intent, competitor activity, and buying signals are often buried in emails, call notes, and isolated tools, making it nearly impossible for teams to work cohesively. And a Gartner report shows that a staggering 60% of companies dont even measure the annual cost of data quality.
I know, it seems crazy in this day and age of automation and intentsignals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use IntentSignals.
Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.
Aggregage IntentSignal Service allows you to reach more active buyers sooner! View companies and titles signalingintent. Download the Aggregage IntentSignal Service overview to learn more. Get leads for specific in-market buyers. Influence active buyers earlier in their journey.
ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. provides account intelligence and analytics for B2B companies, using multi-channel intentsignals to identify in-market buyers. Top Website Visitor Identification Software Tools 1.
Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals.
I know, it seems crazy in this day and age of automation and intentsignals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use IntentSignals.
Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% By analyzing emerging patterns in behavior and intent data, AI can suggest new micro-segments to target before they fully materialize. Opportunity Volume Improves target account quality, increasing conversion rates to opps. +30% 25% ROI on ad spend.
Speaker: Susan Spencer, Principal of Spencer Communications
Intentsignal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it.
With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on IntentSignals. How Our Contact Algorithm Respects Your Privacy.
Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. Armed with our intentsignals, you can reach out to prospects right when they need you — and before your competitors.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
ZoomInfos data and AI capabilities transform a wealth of information into actionable insights, enabling sales teams to target decision-makers and prioritize prospects showing strong buying intent. This precision ensures that sales teams focus their efforts on high-value prospects, significantly improving efficiency and effectiveness.
But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.
Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intentsignal marketing programs that deliver higher-quality leads.
ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.
ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment. Buyer IntentSignals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns.
In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? Pretty cool, right?
How Recognizing IntentSignals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intentsignals as a tool to overcome objections. The intent is an interest in either you, your competitors, or your industry.
That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.
While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. What is buyer intent data?
I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent? Well, that seems lucky, I think.
I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent? Well, that seems lucky, I think.
What sets ZoomInfos data apart is the breadth and depth of those insights: actionable, strategic intelligence that no other provider can match, including more than 100 million company records, 500 million professional profiles, and billions of real-time signals.
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