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These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? With intent data, you do.
Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.
The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management. By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.
But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Today, intent goes well beyond simple website visits or form fills, encompassing deeper insights into buyer behaviors and needs. The challenge?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work?
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,
Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities.
Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. What is Intent Data?
Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.
Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. Which type of intent data is best for meeting specific goals? How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?
Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?
Without leveraging data and intent signals, the flywheel stalls in its ability to generate sustainable growth. Some key questions to ask include: Are high-intent prospects failing to progress due to outdated MQL/SQL thresholds? Are you integrating third-party intent signals from tools like ZoomInfo?
Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that. privacy laws.
The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.
Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. We don’t call out that we built our list via intent data, but we do match the pain point with that intent data.” I used to be a job-board maximalist,” Nowoslawski says.
It’s not just about intent data. By analyzing past interactions, customer behaviors, and market trends, AI can enable predictive prospecting , which provides insight into which potential customers are most likely to convert and when. “AI
. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
Company, contact and intent Data Cubes Custom datasets to meet your unique requirements and fill specific gaps Sendoso: $4.9M The firm prioritizes an inbound-led outbound strategy, ensuring that sales reps focus their efforts on high-intent prospects rather than cold outreach. RESTful APIs for flexible and scalable data usage.
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
But for many teams, this well-intentioned effort leads to a slow start. As the new year begins, commercial organizations often see an opportunity to reset and optimize. Sweeping changes to commercial technology and data processes can leave sellers overwhelmed and distracted, taking up valuable time that could be spent selling.
To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Intent data to prioritize high-value accounts and improve lead scoring. Intent data to prioritize high-value accounts and improve lead scoring.
. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% By analyzing emerging patterns in behavior and intent data, AI can suggest new micro-segments to target before they fully materialize. Opportunity Volume Improves target account quality, increasing conversion rates to opps. +30% 25% ROI on ad spend.
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
In what world would four steps be sufficient to accomplish the primary intent of a sales process as a framework which, when followed, achieves consistent and repeatable results. There are at least ten additional qualification criteria that aren’t represented by BANT! Some suggest that it’s a sufficient sales process.
Prospective Memory means “remembering a future intention,” and using this model has remarkable advantages for every seller and marketer. The skilled presenter knows how to communicate information at Point A, so it creates a future intention at Point B and motivates their audience’s decisions based on that intention.
Our intent? As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams.
When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
KEY FEATURES: Extensive database of 22 million accounts and 100 million+ contacts with verified lead information Intent data, company news, and web-visitor tracking to surface in-market accounts Integration with Salesforce AppExchange for seamless workflow Learn More About SalesIntel 4.
Key insights about customer intent, competitor activity, and buying signals are often buried in emails, call notes, and isolated tools, making it nearly impossible for teams to work cohesively. Real-Time Intent Signals : Identify decision-makers actively researching competitors or planning purchases, enabling timely and precise outreach.
Listening with the intent to learn, asking questions that are not product-based, and understanding the nuances, trends, and challenges of a company and industry are required in today’s environment. We turn to a valued resource and partner IBISWorld for more on this topic:
Dynamic Data Enrichment for Better Personalization: ZoomInfo enriches GPTs ability to generate hyper-personalized outreach by providing up-to-date firmographics, technographics, and buyer intent data. ZoomInfos real-time intent data and GPTs predictive modeling capabilities can design territories dynamically.
How do 1st, 2nd, and 3rd party intent data compare? Intent data can be a great way to fill your pipeline and close more deals. 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity.
Lusha uses intent data to identify companies actively seeking specific products or services. UpLead UpLead is a B2B data provider that offers real-time verified emails, mobile numbers, and intent data to businesses looking to expand their reach and find qualified leads.
A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. However, the study also revealed that only 24% of these leaders actually do anything intentionally to promote building those relationships.
Copilot also layers in signal data, such as ZoomInfo’s proprietary research and buyer intent data , to make your emails even more timely, relevant, and on-point. Sales Signals Addition: You can enhance the email with insights from Sales Signals such as Scoops or Intent, offering more ways to personalize the outreach.
While neither sales processes nor SalesTech impacted sellers’ intent-to-stay in this same study, the tools a team uses can have a direct impact on a seller's pipeline volume, their sense of territory fairness, and their satisfaction with professional development — the three areas with the greatest impact on seller retention.
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
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