Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

APRIL 1, 2020

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?

Intent Data 267

Intent Data Buyer Intent Intent Buyer 267

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 7, 2025

Without leveraging data and intent signals, the flywheel stalls in its ability to generate sustainable growth. Some key questions to ask include: Are high-intent prospects failing to progress due to outdated MQL/SQL thresholds? Are you integrating third-party intent signals from tools like ZoomInfo?

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

DECEMBER 11, 2024

Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that. privacy laws.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

SEPTEMBER 17, 2024

Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. We don’t call out that we built our list via intent data, but we do match the pain point with that intent data.” I used to be a job-board maximalist,” Nowoslawski says.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

Zoominfo

OCTOBER 31, 2024

It’s not just about intent data. By analyzing past interactions, customer behaviors, and market trends, AI can enable predictive prospecting , which provides insight into which potential customers are most likely to convert and when. “AI

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

JANUARY 13, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Scoring 130

Lead Scoring Lead Rank Conversion Prospecting 130

Zoominfo

MARCH 12, 2025

Company, contact and intent Data Cubes Custom datasets to meet your unique requirements and fill specific gaps Sendoso: $4.9M The firm prioritizes an inbound-led outbound strategy, ensuring that sales reps focus their efforts on high-intent prospects rather than cold outreach. RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

SBI Growth

JANUARY 23, 2025

But for many teams, this well-intentioned effort leads to a slow start. As the new year begins, commercial organizations often see an opportunity to reset and optimize. Sweeping changes to commercial technology and data processes can leave sellers overwhelmed and distracted, taking up valuable time that could be spent selling.

Marketing Qualified Lead 156

Marketing Qualified Lead Leads Intent Up-Sell 156

Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Intent data to prioritize high-value accounts and improve lead scoring. Intent data to prioritize high-value accounts and improve lead scoring.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

JANUARY 30, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Scoring 130

Lead Scoring Lead Rank Intent Signal Conversion 130

Zoominfo

FEBRUARY 24, 2025

Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% By analyzing emerging patterns in behavior and intent data, AI can suggest new micro-segments to target before they fully materialize. Opportunity Volume Improves target account quality, increasing conversion rates to opps. +30% 25% ROI on ad spend.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Understanding the Sales Force

JANUARY 15, 2025

In what world would four steps be sufficient to accomplish the primary intent of a sales process as a framework which, when followed, achieves consistent and repeatable results. There are at least ten additional qualification criteria that aren’t represented by BANT! Some suggest that it’s a sufficient sales process.

Sales Process 177

Sales Process Lead Scoring Lead Rank Sales Qualified Lead 177

Sales and Marketing Management

FEBRUARY 23, 2020

Prospective Memory means “remembering a future intention,” and using this model has remarkable advantages for every seller and marketer. The skilled presenter knows how to communicate information at Point A, so it creates a future intention at Point B and motivates their audience’s decisions based on that intention.

Intent 296

Intent ACT Influencer Call-back 296

SBI Growth

DECEMBER 29, 2021

Our intent? As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams.

Trends 347

Trends B2B Intent Marketing 347

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

AUGUST 6, 2024

KEY FEATURES: Extensive database of 22 million accounts and 100 million+ contacts with verified lead information Intent data, company news, and web-visitor tracking to surface in-market accounts Integration with Salesforce AppExchange for seamless workflow Learn More About SalesIntel 4.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JANUARY 29, 2025

Key insights about customer intent, competitor activity, and buying signals are often buried in emails, call notes, and isolated tools, making it nearly impossible for teams to work cohesively. Real-Time Intent Signals : Identify decision-makers actively researching competitors or planning purchases, enabling timely and precise outreach.

B2B 130

B2B Intent Signal Scale Marketing 130

Anthony Cole Training

OCTOBER 4, 2024

Listening with the intent to learn, asking questions that are not product-based, and understanding the nuances, trends, and challenges of a company and industry are required in today’s environment. We turn to a valued resource and partner IBISWorld for more on this topic:

Sales Enablement 300

Sales Enablement Tools Intent Trends 300

Zoominfo

JANUARY 21, 2025

Dynamic Data Enrichment for Better Personalization: ZoomInfo enriches GPTs ability to generate hyper-personalized outreach by providing up-to-date firmographics, technographics, and buyer intent data. ZoomInfos real-time intent data and GPTs predictive modeling capabilities can design territories dynamically.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

SEPTEMBER 17, 2024

Lusha uses intent data to identify companies actively seeking specific products or services. UpLead UpLead is a B2B data provider that offers real-time verified emails, mobile numbers, and intent data to businesses looking to expand their reach and find qualified leads.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

Sales and Marketing Management

DECEMBER 16, 2019

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. However, the study also revealed that only 24% of these leaders actually do anything intentionally to promote building those relationships.

Company 423

Company Customer Insurance Insurance 423

Zoominfo

AUGUST 6, 2024

Copilot also layers in signal data, such as ZoomInfo’s proprietary research and buyer intent data , to make your emails even more timely, relevant, and on-point. Sales Signals Addition: You can enhance the email with insights from Sales Signals such as Scoops or Intent, offering more ways to personalize the outreach.

Scale 130

Scale Buyer Intent Intent Data Intent 130

SBI Growth

MARCH 16, 2022

While neither sales processes nor SalesTech impacted sellers’ intent-to-stay in this same study, the tools a team uses can have a direct impact on a seller's pipeline volume, their sense of territory fairness, and their satisfaction with professional development — the three areas with the greatest impact on seller retention.

Territories 312

Territories Intent Retention Study 312