Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. It’s a win-win situation. .

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. It’s a win-win situation.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

MAY 27, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision , your prospects embark on the digital journey of research and vendor assessment to narrow down their options. We then evaluate whether a company is doing more research over the past seven days.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. . Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

FEBRUARY 28, 2025

ZoomInfos actionable, real-time intent signals, combined with the 360-degree view of customers businesses offered by our firmographic, hierarchical, and technographic data, allows marketers to identify and act on fresh new cross- and upsell opportunities as they happen. The result?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

DECEMBER 16, 2020

In fact, just 17% is spent meeting with potential vendors. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. Want another common use case?

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

NOVEMBER 6, 2023

and Google found that 80–90% of respondents have a “day 1 list” of vendors in mind before they do any research. Of that cohort, 90% will ultimately choose a vendor from the day-one list. So having accurate, real-time intent is critical to successful demand capture. However, not all intent data is created equal.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50 percent of sales go to the vendor that responds first. ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. It’s a win-win situation.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Sales Hacker

MARCH 26, 2024

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue.

Media 120

Media Intent Signal Marketing Distribution 120

Sales Hacker

APRIL 9, 2024

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue.

Hiring 121

Hiring Intent Signal Scale Outbound 121

Sales Hacker

APRIL 16, 2024

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue.

Scale 106

Scale Revenue Intent Signal Pivotal 106

Zoominfo

AUGUST 16, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision, your prospects embark on the digital journey of research and vendor assessment to narrow down their options. We then evaluate whether a company is doing more research over the past seven days.

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Zoominfo

MAY 21, 2021

Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Content consumption is a strong signal of buyer intent. The easiest way to access this data is to buy it from a third-party vendor. There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

FEBRUARY 12, 2024

The following are some examples of top revenue intelligence tools that use data to enable better business decisions: ZoomInfo : A comprehensive provider of revenue intelligence solutions, including call recording and analysis, cutting-edge buyer intent signals, and highly accurate B2B data that powers sophisticated, AI-fueled models and apps.

Revenue 130

Revenue Tools Scale Lead Rank 130

Zoominfo

JUNE 14, 2021

According to Intent, the account was researching other vendors. It’s subtle, because what I’m not going to do is say, ‘Hey, saw you’re talking to this other vendor.’ It then matches the IP addresses of those web pages to specific companies and flags any above-average amount of research as an Intent update within the platform.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 14, 2021

According to Intent, the account was researching other vendors. It’s subtle, because what I’m not going to do is say, ‘Hey, saw you’re talking to this other vendor.’ It then matches the IP addresses of those web pages to specific companies and flags any above-average amount of research as an Intent update within the platform.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

FEBRUARY 8, 2022

That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

JUNE 10, 2024

Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. ZoomInfo Copilot provides sellers with a list of recommended next actions to take based on the urgency of the buying signals and intent data surfaced by ZoomInfo Copilot.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

AUGUST 23, 2022

Identifying and evaluating new vendors accounts for much of this activity, at 31% and 29% respectively, with a majority of sales-related activity now being conducted remotely. They typically do their research, talk to peers on dark social, and then engage vendors at the end of an evaluation.” That was not the case.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

DECEMBER 28, 2020

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Here’s what that would look like on the ground.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

MARCH 7, 2023

In this example, the workflow might look like this: When intent signals are identified for [list of target accounts], select [buying committee], add to [campaign] and assign to [sales rep]. Reporting It’s important to gauge the effectiveness of your ABM strategy by tracking certain ABM metrics across channels.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Gong.io

JULY 5, 2022

The intent stage is an important hurdle in the sales funnel. It‘s where buyers move from tangential interest in your product or brand to demonstrating buying and intent signals (for example, booking a sales demonstration). What‘s most important to you as you evaluate vendors? What are your buying decision criteria?

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

DECEMBER 16, 2020

In fact, just 17% is spent meeting with potential vendors. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. Want another common use case?

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

Zoominfo

MARCH 31, 2024

By doing so, it positions your team as a strategic partner — not just as vendors. Key Steps Use multi-part intent analysis: Ideally, you want to layer additional intent signals around your initial surge of broad interest. Be sure to highlight the relevance of your solution to the specifics of their project.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Sales Hacker

AUGUST 16, 2019

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . But you must achieve real sales and marketing alignment.

Top of Funnel 79

Top of Funnel Intent Signal Account Based Marketing Marketing 79

SBI

SEPTEMBER 10, 2019

New features for current ZoomInfo customers upgrading to the ZoomInfo Powered by DiscoverOrg platform include, but are not limited to: Deep functional organizational charts, intent signals, and buying scoops uncovered by researchers – all designed to provide the context for smarter, more successful go-to-market outreach.

B2B 69

B2B Data Intent Signal SAP 69

Vengreso

JULY 31, 2023

That’s called B2B buyer-level intent data. What Is B2B Buyer Intent Data? B2B Buyer intent data is all about (surprise, surprise) individual buyers. It’s uncovering and surfacing the intent signals that you can use to move each member of the buying committee, and spotting these opportunities while they’re red-hot.

Buyer Intent 52

Buyer Intent Intent Data Intent B2B 52

Cincom Smart Selling

FEBRUARY 14, 2025

Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intent signals. Use pre-built connectors from CPQ vendors for platforms like Salesforce, Microsoft Dynamics, and SAP to reduce implementation time.

ROI 48

ROI Maximizer Lead Rank Discount 48

Close.io

AUGUST 28, 2019

Maybe we should reach out to them too? ”) Eventually, however, it has become irritating, to the point of starting to consider switching vendors. Combined with the other two, behavioral data helps you track the purchase intent signals (i.e. They haven’t asked us a single qualifying question ! I think this goes without saying.

Lead Rank 91

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 91

LeadBoxer

AUGUST 15, 2021

Vendors gather intent data by tracking cookies and IP addresses. With intent data at your fingertips, you can figure out who might benefit from your product before they come across your brand. Use a Third-Party Intent Data Vendor. Popular third-party intent data vendors include Bombora and Aberdeen.

Intent Data 52

Intent Data Intent Data Lead Rank 52