Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Everyone wants to be the first vendor in the door when accounts start showing interest in solving problems that you can help address.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. . Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

DECEMBER 16, 2020

In fact, just 17% is spent meeting with potential vendors. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. Want another common use case?

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Allego

APRIL 17, 2025

According to Gartner , independent research also impacts whether a vendor is added to a buyers short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research. They’re skeptical of vendor claims and hungry for validation from real users. Todays B2B buyers dont want to be sold.

B2B 62

B2B Top of Funnel Marketing Vendor 62

Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. and Google found that 80–90% of respondents have a “day 1 list” of vendors in mind before they do any research.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Sales Hacker

MARCH 26, 2024

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue. Brought to you by Synch.

Media 121

Media Intent Signal Marketing Distribution 121

Sales Hacker

APRIL 16, 2024

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue. Brought to you by Synch.

Scale 108

Scale Revenue Intent Signal Pivotal 108

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Content consumption is a strong signal of buyer intent.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” With ZoomInfo Chat , a conversational marketing tool, you can seamlessly route more qualified leads to your sales team.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

JUNE 10, 2024

Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. Intent data signals are often siloed across multiple systems in the tech stack, resulting in missed opportunities.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

DECEMBER 28, 2020

That might include using analytics tools to determine visitors’ time on-page or managing email sign-ups in your CRM. The most straightforward way to access buying signals data is through a third-party vendor. You’re probably already collecting first-party data from your website. Here’s what that would look like on the ground.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

AUGUST 23, 2022

Identifying and evaluating new vendors accounts for much of this activity, at 31% and 29% respectively, with a majority of sales-related activity now being conducted remotely. They typically do their research, talk to peers on dark social, and then engage vendors at the end of an evaluation.” That was not the case.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

DECEMBER 16, 2020

In fact, just 17% is spent meeting with potential vendors. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. Want another common use case?

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

SalesLoft

OCTOBER 6, 2022

How Sales Tools Increase Revenue. Sales tools are the technologies sales professionals use to carry out and streamline their activities so they can close more deals. Research shows that the average seller uses around six different tools. Avoid the Trap of Too Many Sales Tools. Sales Engagement Tools.

Sales Tools 52

Sales Tools Tools Forecasting Lead Scoring 52

SBI

SEPTEMBER 10, 2019

New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. ZoomInfo CEO Henry Schuck.

B2B 69

B2B Data Intent Signal SAP 69

Cincom Smart Selling

FEBRUARY 14, 2025

Automate contract generation by integrating CPQ with Contract Lifecycle Management (CLM) tools to reduce manual errors and ensure compliance. Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intent signals.

ROI 48

ROI Maximizer Lead Rank Discount 48

Zoominfo

MARCH 31, 2024

By doing so, it positions your team as a strategic partner — not just as vendors. Key Steps Use multi-part intent analysis: Ideally, you want to layer additional intent signals around your initial surge of broad interest. Be sure to highlight the relevance of your solution to the specifics of their project.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Sales Hacker

AUGUST 16, 2019

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . But you must achieve real sales and marketing alignment.

Top of Funnel 79

Top of Funnel Intent Signal Account Based Marketing Marketing 79

Crunchbase

AUGUST 18, 2022

In today’s digital-first environment, three of the best ways to prospect are: LinkedIn and other social selling tools: Sales reps heavily rely on LinkedIn these days to scope out potential buyers. Tools like LinkedIn Sales Navigator help sellers identify the right prospects and build relationships at scale.

Sales Cycle 64

Sales Cycle Face-to-face Intent Signal How To 64

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. Ads clicked on.

Intent Data 52

Intent Data Intent Data Lead Scoring 52

Close.io

AUGUST 28, 2019

Maybe we should reach out to them too? ”) Eventually, however, it has become irritating, to the point of starting to consider switching vendors. Combined with the other two, behavioral data helps you track the purchase intent signals (i.e. They haven’t asked us a single qualifying question ! I think this goes without saying.

Lead Rank 91

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 91

SendBuzz

MAY 1, 2023

Generally, business vendors don’t expect a high degree of personalization, yet personalization in email marketing reaps great benefits for brands. Even in B2B sales, a decision maker who, like any other individual, responds favorably and unfavorably to specific cues is there despite firms selling a B2B product or service to a company.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

Generally, business vendors don’t expect a high degree of personalization, yet personalization in email marketing reaps great benefits for brands. Even in B2B, a decision maker who, like any other individual, responds favorably and unfavorably to specific cues is there despite firms selling a B2B product or service to a company.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SalesLoft

SEPTEMBER 12, 2023

It records and transcribes for you: During virtual calls and meetings, Conversation Intelligence tools capture audio recordings for you. AI-powered Conversation Intelligence tools can analyze the text of a recorded call to extract the most valuable information. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

SalesLoft

SEPTEMBER 12, 2023

It records and transcribes for you: During virtual calls and meetings, Conversation Intelligence tools capture audio recordings for you. AI-powered Conversation Intelligence tools can analyze the text of a recorded call to extract the most valuable information. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

Sales Hacker

JULY 31, 2023

I researched tips and tricks, investigated the tool, and ran sessions with my rep. They are more likely to respond to you since they are showing some kind of trigger, intent signal, or insight. At months 4-6, they may finally be in a position to start conversations with vendors. Now, this guide can do the same for you.

LinkedIn 52

LinkedIn Demand Generation Targets Hiring Buyer Intent 52

Zoominfo

FEBRUARY 7, 2025

We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams. But generative AI tools have empowered them in ways GTM teams can scarcely imagine.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Putting ZoomInfo together with Clickagy will solve that conundrum.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Sales Hacker

APRIL 9, 2024

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue. Brought to you by Synch.

Hiring 122

Hiring Intent Signal Scale Outbound 122

Gong.io

JULY 5, 2022

Awareness-stage efforts are largely owned by marketing, though social media engagement from sales reps is becoming an increasingly important tool for B2B lead generation. The intent stage is an important hurdle in the sales funnel. What‘s most important to you as you evaluate vendors? Image Source ). Bottom of Funnel.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133