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To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. These tools can analyze sales calls, identify areas for improvement, and offer targeted recommendations to optimize performance. So what exactly are customer intentsignals?
Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.
You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,
But generative AI tools have empowered them in ways GTM teams can scarcely imagine. Armed with tools like GenAI, buyers zigzag through buying stages now, reacting immediately to real-time insights and shifting priorities. Without leveraging data and intentsignals, the flywheel stalls in its ability to generate sustainable growth.
What sets ZoomInfo apart is the ability to enrich traditional intentsignals by layering them with additional buying and contextual signals, significantly enhancing their accuracy and relevance. Beyond the Basics Intent data has long been a powerful tool for identifying accounts showing interest in your offerings.
. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.
This approach, which you can think of as signal stacking , combines insights from platforms like ZoomInfo and G2 with content syndication data to prioritize outreach and refine targeting. Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale.
GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. The Data Problem: Why Traditional GTM Strategies Are Failing Data is at the heart of every GTM strategy.
Top Website Visitor Identification Software Tools 1. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.
By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Use IntentSignals. What’s more, using intentsignals allows you to reach buyers earlier in the sales process, putting you ahead of the competition.
What behavioral or intentsignals indicate real buying interest? But when sales and marketing are working from a shared set of buying signals, and use the same AI tools to contextualize and activate those signals, they create a level of transparency that brings the entire GTM team together.
Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. Requires strong integration between data platforms and automation tools. Consider the case of generative AI.
These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.
By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Use IntentSignals. What’s more, using intentsignals allows you to reach buyers earlier in the sales process, putting you ahead of the competition.
The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.
Beyond Basic CRM Functionality While standard CRM tools offer basic lead routing, dedicated solutions excel at managing complex workflows. By integrating seamlessly with your CRM, these tools enhance functionality and boost team efficiency. Chili Piper Chili Piper combines form routing, chat, lead distribution, and scheduling tools.
Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Top 5 Best A.I.
Streaming intent data , like ZoomInfo’s new Streaming Intenttool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. Intent data, and the way that we collect it, is changing for all parties involved.
How do you access buyer intent data? You can gather buyer intent data in a couple of ways. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. The most straightforward way to access buying signals data is through a third-party vendor. Identify new prospects.
Streaming intent data , like ZoomInfo’s new Streaming Intenttool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. Intent data, and the way that we collect it, is changing for all parties involved.
How Recognizing IntentSignals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intentsignals as a tool to overcome objections. You can use sales engagement tools with the ability to track clicks.
Built for Speed: Execute quicker with ZoomInfo’s fast onboarding and integrations with key ABM tools and platforms. Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights.
Enrich the attendee list with additional data like scoops and intentsignals to help you prioritize those who are actively researching your category. These tools simplify engagement and provide real-time data on interactions. Find Your ICP in Advance You cant meet everyone, so why try?
Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.
After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intentsignals. These companies deliver over 3 million tailored intentsignals per week.
With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. But too many marketing leaders still report that they haven’t built a complete ABM tech stack to deliver the automation they need. The good news?
Sellers can let the signals drive their actions with features like: 1. Real-Time Alerts on Intent Spikes Keep an eye on your target accounts and receive alerts when there is a noticeable rise in interest based on any intentsignals. Executive Shake-up Notifications Never miss executive changes within your target accounts.
Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. Intentsignals might include frequent visits to your website, engaging with relevant content, or increased activity around keywords related to your industry.
Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news.
Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals. The LeadIQ tool saves sales reps an average of six hours per week on manual data entry alone.
Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.
With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intentsignals that demonstrate a significant uptick in relevant online activity. When you leverage tools like Salesforce Sync, you’re better positioned to time your outreach perfectly.
Engage Existing Customers Using IntentSignal Data Buyer engagement does not end when a buyer signs their contract. The intentsignal data also provides upsell and cross-sell opportunities. Engaging existing customers is critical for securing renewals and decreasing churn.
While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it.
Warm up those phone lines by using advanced buyer intentsignals to make sure you’re not wasting everyone’s time. Outbound Lead Generation Tools To execute a comprehensive outbound campaign, sales and marketing teams need the right tools. Automation tools are important here. The secret to making cold calling work?
A seller could request intent data for 50 topics and get a list of 1,000 companies to go after; it’s not practical without refinement. A recent spate of tools — like ZoomInfo’s Scoops, among others — caters to data-driven sales teams seeking such direction. Company Attributes is another ZoomInfo tool that showcases small data.
Sales intelligence tools automatically find and interpret this data so your reps don’t have to. With the right sales intelligence tools, your reps can focus more on delivering a better sales experience to prospective customers and less on data entry. Keep reading or skip ahead to these sections: What are Sales Intelligence Tools?
Streaming intent data, like ZoomInfo’s new Streaming Intenttool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. Intent data, and the way that we collect it, is changing for all parties involved.
We get all sorts of buyer intentsignals that let us know who is searching our keywords, reading our content, etc. At Vengreso, we use a host of intent-based data tools to help us pinpoint target accounts to focus on with our prospecting efforts. How Does that Intent Data Impact Conversion Rates into Meetings?
A New Era of Sales Prospecting Apollo Labs embodies a data-driven, AI-assisted approach to sales development, setting itself apart from traditional outsourced SDR firms and self-managed prospecting tools. Automated workflows integrate seamlessly with CRM and sales tools. Whats Next? Apollo.ios Vision for the Future Apollo.io
That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. A tool that links to engagement platform in an automated way. But in a few years, data-driven go-to-market muscle will be widespread. Operationalizing machine learning.
Free B2B data, free tools, free trialstheyre tempting, especially when youre managing tight budgets and aggressive goals. IntentSignals: Tools that show when prospects are ready to buy give you a competitive edge. Integration: Make sure the platform works seamlessly with your CRM or other tools.
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