Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Account Data 130

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 17:51) The evolution of media: from content to software. (20:41)

Media 121

Media Intent Signal Marketing Distribution 121

Allego

APRIL 17, 2025

According to Gartner , independent research also impacts whether a vendor is added to a buyers short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research. They’re skeptical of vendor claims and hungry for validation from real users. Todays B2B buyers dont want to be sold.

B2B 62

B2B Top of Funnel Marketing Vendor 62

Sales Hacker

APRIL 16, 2024

13:35 – The future of B2B software demos and TestBox’s innovative approach. 31:05 – James’ vision for the future of presales and B2B software demos. 13:35 – The future of B2B software demos and TestBox’s innovative approach. 21:05 – Balancing product-led growth with customer-centricity.

Scale 108

Scale Revenue Intent Signal Pivotal 108

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. That was not the case.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. In fact, just 17% is spent meeting with potential vendors. Let’s start with a reminder: CRMs have a purpose. Want another common use case?

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

SBI

SEPTEMBER 10, 2019

New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers. Change Revegy to the vendor name to display the correct grid. ZoomInfo CEO Henry Schuck. Blog Article.

B2B 69

B2B Data Intent Signal SAP 69

Zoominfo

MARCH 31, 2024

Aircover: Meanwhile, you can use account-based marketing software to surround the prospect with valuable messaging that aligns with their position in the buyer’s journey. By doing so, it positions your team as a strategic partner — not just as vendors. Bonus Points Automate this motion for the next time.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Cincom Smart Selling

FEBRUARY 14, 2025

Configure, Price, Quote (CPQ) software has become indispensable for streamlining pricing, quote generation, and deal execution. Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intent signals. However, simply deploying CPQ is not enough.

ROI 48

ROI Maximizer Lead Rank Discount 48

Sales Hacker

AUGUST 16, 2019

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . Make sure you’re also using that data to engage buyers when they’re ready to act.

Top of Funnel 79

Top of Funnel Intent Signal Account Based Marketing Marketing 79

LeadBoxer

AUGUST 15, 2021

Vendors gather intent data by tracking cookies and IP addresses. With intent data at your fingertips, you can figure out who might benefit from your product before they come across your brand. We previously published a detailed guide on the different types of intent data and the best software for finding it.

Intent Data 52

Intent Data Intent Data Lead Rank 52

Close.io

AUGUST 28, 2019

Its software helps us manage the key marketing channel. Maybe we should reach out to them too? ”) Eventually, however, it has become irritating, to the point of starting to consider switching vendors. Combined with the other two, behavioral data helps you track the purchase intent signals (i.e.

Lead Rank 91

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 91

Crunchbase

AUGUST 18, 2022

Sales engagement software: Digital engagement platforms like Salesloft and Outreach can better support prospecting in the digital environment and integrate with enablement and CRM platforms. Once a prospect is engaged, its buying team will evaluate and consider different vendors. When buyers consider your solution.

Sales Cycle 64

Sales Cycle Face-to-face Intent Signal How To 64

SalesLoft

OCTOBER 6, 2022

Imagine one vendor instead of six: one contract, one service team, and one cost. Sales automation tools refer to sales software that speeds up administration and eliminates manual tasks. You should look out for the following capabilities in sales automation software: . Integration with CRM , research software, and other tools.

Sales Tools 52

Sales Tools Tools Forecasting Lead Rank 52

SalesLoft

SEPTEMBER 12, 2023

Unlike other virtual meeting software (i.e. Does it bring you more value from your buyer intent signals? Simply put, it’s technology that assists you in meetings. But it’s much more exciting than recording conversations and providing you with both the audio and full, searchable transcription.

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

SalesLoft

SEPTEMBER 12, 2023

Unlike other virtual meeting software (i.e. Does it bring you more value from your buyer intent signals? Simply put, it’s technology that assists you in meetings. But it’s much more exciting than recording conversations and providing you with both the audio and full, searchable transcription.

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments.

Buyer 130

Buyer Top of Funnel Intent Data Buyer Intent 130