Zoominfo

SEPTEMBER 7, 2021

“Small data is big data which has been connected, organized, and packaged by complex algorithms in order to appear easy and actionable for humans ,” wrote Riccardo Osti, CEO at Wonderflow, which sells customer analysis software. Big data, buyer intent signals, and small data don’t exist without each other.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. Software isn’t cheap.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. In reality, automation technology replaces any manual and repetitive process done by a human with a consistent, software-assisted action.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. In reality, automation technology replaces any manual and repetitive process done by a human with a consistent, software-assisted action.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure , and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Yet there are some professionals out there that don’t take that statement as true. Want another common use case?

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

JULY 20, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure, and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Data 130

Data Intent Signal Sales Qualified Lead Software 130

Zoominfo

AUGUST 3, 2022

Consider a CRM software company — here are some examples of key triggers for companies in their focused TAM to pay attention to: Researching topics like customer engagement, customer retention, or customer experience. It may seem overwhelming, but there are some actionable steps you can take to better understand your TAM.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

DiscoverOrg Sales

JANUARY 8, 2019

That probably means plugging data into tools like Tableau , Einstein , DataRobot , or other modeling software that visualizes patterns and suggests activities. An advanced analytics platform that can show what different customers look like. A tool that links to engagement platform in an automated way. The sales use case.

Data 149

Data B2B Intent Data Intent 149

Sales Hacker

JANUARY 27, 2024

Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. See the difference?

Positioning 90

Positioning Top of Funnel Ideal Customer Profile Intent Signal 90

Zoominfo

MARCH 31, 2024

Aircover: Meanwhile, you can use account-based marketing software to surround the prospect with valuable messaging that aligns with their position in the buyer’s journey. Key Steps Use multi-part intent analysis: Ideally, you want to layer additional intent signals around your initial surge of broad interest.

Top of Funnel 130

Top of Funnel Decision Maker Scale Ideal Customer Profile 130

Nutshell

FEBRUARY 28, 2024

You can then access this information, usually in a spreadsheet or shared directly into your CRM software. 6Sense Revenue AI The 6sense software identifies the companies visiting your website with its account identification and matching software. One drawback of this software is that it has a slightly steep learning curve.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Yet there are some professionals out there that don’t take that statement as true. Want another common use case?

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. Tools Large companies need multifaceted email marketing software. That means getting the best possible B2B contact data.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SugarCRM

JANUARY 18, 2024

Intent data is account-level signals that indicate interest in topics derived from three source types: First-party intent: data from your owned and operated properties such as website analytics, email data, or form fills. Data may include category intent, competitor views, or content downloads on their sites.

Intent Data 26

Intent Data Intent SugarCRM Data 26

LeadBoxer

AUGUST 15, 2021

We previously published a detailed guide on the different types of intent data and the best software for finding it. Why Intent Data is More Valuable Than Other Types of Data. But without intent data, you’re not getting an accurate picture of which accounts are most worth your time. Check it out here. Prioritize Accounts.

Intent Data 52

Intent Data Intent Data Lead Rank 52

Sales Hacker Training

MARCH 14, 2023

These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. For example, businesses use sales engagement software to automate and streamline manual sales tasks, while organizing daily sales workflows. Here’s a list of the best lead generation tools on the market today.

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

SalesLoft

APRIL 18, 2024

With more than 130 software integrations across your CRM, core business, and broader GTM applications — PLUS an open API — Salesloft’s Revenue Orchestration Platform connects your third-party data and applications in one place. This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team.

Software 98

Software Software Top of Funnel Intent Signal 98

Gong.io

JULY 11, 2022

Field reps for a B2B software company (a CRM platform, say), might attend trade shows, conferences, and industry events to promote their products and generate new business. Reporting on own sales performance in a CRM or dedicated inside sales software . CRM and sales pipeline software. Negotiating and closing contracts.

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

SalesLoft

SEPTEMBER 12, 2023

Unlike other virtual meeting software (i.e. Does it bring you more value from your buyer intent signals? Simply put, it’s technology that assists you in meetings. But it’s much more exciting than recording conversations and providing you with both the audio and full, searchable transcription.

Conversion 52

Conversion Intent Signal Follow-up Revenue 52

SalesLoft

SEPTEMBER 12, 2023

Unlike other virtual meeting software (i.e. Does it bring you more value from your buyer intent signals? Simply put, it’s technology that assists you in meetings. But it’s much more exciting than recording conversations and providing you with both the audio and full, searchable transcription.

Conversion 52

Conversion Intent Signal Follow-up Revenue 52

ExecVision

DECEMBER 4, 2019

Part of the lead qualification process focuses on analyzing the buying intent signals – Lead’s actions that suggest he or she is ready to discuss the purchase. Analyzing the best lead conversations with software like ExecVision will help you understand what drives lead engagement among your ICPs.

Lead Qualification 40

Lead Qualification Lead Rank Ideal Customer Profile Lead Scoring 40

Zoominfo

APRIL 9, 2024

Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage. That’s why ZoomInfo is delighted to announce that TrustRadius, a leading software buyer intelligence platform, is now fully integrated into ZoomInfo Sales.

Intent Data 130

Intent Data Intent Data Intent Signal 130

The Spiff Blog

AUGUST 25, 2022

After all, if you receive an intent signal after an organization has already decided to go with your biggest competitor, that piece of information is no longer of use to your team. And, all of these data points are what we’d classify as important information for sales reps. But, more importantly, is the timing of this information.

Commission 78

Commission Compensation Motivation Intent Signal 78

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.

Scale 107

Scale Intent Signal Hiring Lead Rank 107

PandaDoc

DECEMBER 12, 2018

This means personalizing the value-add to the specific needs of a company based on its size, persona or intent signals. To better illustrate the writing process, let’s use an example: Imagine you’re a sales rep for a growing SEO software startup, Rank’Em. Reduce your time to close with robust quoting software. Email body.

Lead Rank 61

Lead Rank Lead Scoring Segment Google 61

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 17:51) The evolution of media: from content to software. (20:41)

Media 88

Media Intent Signal Marketing Distribution 88

Sales Hacker

APRIL 16, 2024

13:35 – The future of B2B software demos and TestBox’s innovative approach. 31:05 – James’ vision for the future of presales and B2B software demos. 13:35 – The future of B2B software demos and TestBox’s innovative approach. 21:05 – Balancing product-led growth with customer-centricity.

Scale 77

Scale Revenue Intent Signal Pivotal 77

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

JUNE 6, 2023

It can be done as the data is added to or modified within a software application — this is called inline deduplication. Yet, the more your customer information moves between increasingly divergent GTM software systems, the more likely you’ll deal with duplicate data somewhere along the way.

Benefit 130

Benefit Data Scale Lead Rank 130

Sales Hacker

JANUARY 5, 2024

Upcoming Digital Live Event: The software space is becoming increasingly crowded. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Scale 99

Scale Intent Signal Ideal Customer Profile Intent 99

Zoominfo

MAY 5, 2021

While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MARCH 15, 2023

For example, if you want to sell sales automation software, you should compare the size of companies’ overall sales teams and the sizes of their sales operations teams to get a directional sense of their level of standardization and automation. These same topics are also an important source of intent signals.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Here are a few of the most popular prospecting software options in different categories to help start your search: Free sales prospecting tools Many sales prospecting tools cost a monthly or annual fee per user.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. ZoomInfo tracks down your leads’ contact info, uses AI to suggest similar contacts to reach out to, and discovers intent signals such as projects that companies are beginning.

CRM 91

CRM Tools Prospecting Lead Rank 91