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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

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Cracking the Code: Decoding Customer Intent Signals

Tenbound

To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. These tools can analyze sales calls, identify areas for improvement, and offer targeted recommendations to optimize performance. So what exactly are customer intent signals?

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Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

SBI Growth

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

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Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

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In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

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‘On Demand’ Demand Gen: How GTM AI Automates New Business Growth

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Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. 20% ICP target accounts and qualified accounts/contacts from emerging segments.

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From Intent to Action: Winning More Dream Customers in 2025

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Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale. By identifying these patterns, Guided Intent can then allow marketers to craft new campaigns and target segments that fit the same profile.

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