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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. ABM software tools tend to have similar capabilities and characteristics. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search. What is Account-Based Marketing Software?

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Cracking the Code: Decoding Customer Intent Signals

Tenbound

Understanding Customer Intent Signals Customer intent signals provide valuable insights into where a prospect is in their buying journey and what they are looking for. By decoding these signals, sales reps can better understand the prospect’s needs, tailor their approach accordingly, and ultimately close more deals.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

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In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

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‘On Demand’ Demand Gen: How GTM AI Automates New Business Growth

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Based on AI-assisted analysis, heres how uncovering latent demand can drive measurable improvements across traditional metrics: Metric How Latent Demand Impacts It Example Impact Prioritized accounts and contacts Expands account ICP and volume by identifying untapped segments. +20% 30% qualified accounts-to-opportunity conversion.

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Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

These represent the key software platforms for your sales team to evaluate. Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

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