Zoominfo

DECEMBER 6, 2024

Terminus integrates intent signals from Bombora, aiding account and contact discovery. Terminus allows users to proactively identify and segment target accounts, create dynamic audiences based on CRM criteria, and engage buying committees through ads. Segmentation and activation across channels.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

APRIL 17, 2025

Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

APRIL 21, 2021

Research Industry: Segment and Identify Pain Points. Healthcare is a broad industry with market segmentation that ranges from obvious sectors, like hospitals and private practices, to parallel but more specific categories like medical supplies. With intent signals, you can know when they’re searching, and therefore when to reach out.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

NOVEMBER 24, 2020

It’s one of the only ways for sales and marketing teams to accurately segment prospect activity in order to ensure that they are reaching the right people (and more importantly) at the right time. . Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

FEBRUARY 12, 2025

Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category. Segment and Score Your Leads Once the event is over, review your engagement data and categorize your leads into hot, warm, or cold for effective segmentation and scoring.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

NOVEMBER 24, 2020

It’s one of the only ways for sales and marketing teams to accurately segment prospect activity in order to ensure that they are reaching the right people (and more importantly) at the right time. Intent data, and the way that we collect it, is changing for all parties involved. In this day and age, you need real-time data, on time.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

FEBRUARY 28, 2025

ZoomInfos actionable, real-time intent signals, combined with the 360-degree view of customers businesses offered by our firmographic, hierarchical, and technographic data, allows marketers to identify and act on fresh new cross- and upsell opportunities as they happen.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

DECEMBER 28, 2020

Here’s a snapshot of buying signals. Fit Data: From technographic data to firmographic data to demographics, this includes all the different ways of segmenting and scoring prospects. All of these signals show optimal conditions for a sale. And you improve your ROI. Here’s what that would look like on the ground.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

DECEMBER 16, 2020

They need to generate segmented lists and remove contacts who have opted-out of previous communications. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

APRIL 21, 2021

Research Industry: Segment and Identify Pain Points Healthcare is a broad industry with market segmentation that ranges from obvious sectors, like hospitals and private practices, to parallel but more specific categories like medical supplies. With intent signals, you can know when they’re searching, and therefore when to reach out.

Ideal Customer Profile 130

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 130

Lead411

DECEMBER 5, 2024

Growth Intent Insights – Lead411 goes beyond static contact data by providing intent signals. Best Practices for Leveraging SLED Data To make the most of your SLED outreach, follow these tips: Segment Your Audience: Tailor your messaging to the specific needs of state, local, or education contacts.

B2G 52

B2G Marketing Government Intent Signal 52

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. While mass email marketing is more impersonal than speaking directly with a prospect, segmentation allows reps to personalize messages in bulk. The secret to making cold calling work?

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

NOVEMBER 24, 2020

It’s one of the only ways for sales and marketing teams to accurately segment prospect activity in order to ensure that they are reaching the right people (and more importantly) at the right time. Intent data, and the way that we collect it, is changing for all parties involved. In this day and age, you need real-time data.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

JANUARY 12, 2024

Driving Alignment: Data Foundation, Actionable Signals To execute against its ambitious growth plans, Smartsheet first had to nail its audience segmentation and targeting strategy. “Our segmentation strategy relies on having a deep understanding of the buying committee at each of our target accounts.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 23, 2023

Ongoing account prioritization By analyzing website visits, search behavior, and engagement with marketing materials, intent signals can help prioritize the accounts that show a higher propensity to buy. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Account Data 130

Crunchbase

JULY 9, 2021

Using a score-based lead gen strategy and buyer intent data, also helps in segmenting your leads. If you sell different kinds of apparel, your intent data will inform you about which products your leads are attracted to. Buyer intent data essentially records users’ behavior in terms of online searches, engagement, and interest.

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

MAY 11, 2021

Intent signals show a purchasing spectrum, ranging from no or little intent to high intent. Each intent type provides clues as to where your audience is in the buyer’s journey. Let’s say you have three audience segments. Within each one of these audiences, there are prospects with differing levels of intent.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Intent signals show a purchasing spectrum, ranging from no or little intent to high intent. Each intent type provides clues as to where your audience is in the buyer’s journey. Let’s say you have three audience segments. Within each one of these audiences, there are prospects with differing levels of intent.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Sales Hacker

SEPTEMBER 27, 2024

Leverage partner intent signals to time outbound Partner intent signals – like changes in tech stack or recent customer acquisitions – provide actionable insights that tell you when an account is ready for engagement. Segment daily contributors vs. strategic partners Not all partners play the same role.

Outbound 114

Outbound Lead Rank Scale Intent Signal 114

Zoominfo

MAY 21, 2021

Get a Demo How Do You Use B2B Intent Data? Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies , accurate segmentation , and personalized outreach to the right people. There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Sales Hacker

DECEMBER 9, 2022

Often, we’ll prioritize using account segmentation and scoring rules. Rather than solely drawing from what you already know, predictive analyses allow you to learn what you didn’t know you didn’t know via intent signals and behavioral patterns. Common pitfalls when segmenting and scoring accounts .

Lead Rank 120

Lead Rank Territories Lead Scoring Quota 120

Zoominfo

FEBRUARY 12, 2024

But to do this, revenue operations professionals work with a seemingly endless list of tools spanning a variety of use cases, industries, and market segments. Campaigns become more efficient and aligned with the company’s goals. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Zoominfo

JUNE 6, 2023

Segmenting: Uses data to categorize leads by persona, territory, lead score , and any other criteria. Focus on best-fit personas Marketing and sales teams use buyer personas to better understand, organize, and reach high-value audience segments. Intent signals: coordinated buyer research around certain topics and keywords.

Benefit 130

Benefit Data Scale Lead Rank 130

Zoominfo

DECEMBER 3, 2021

ZoomInfo’s vast repository of B2B data gives sales teams unprecedented insight into every aspect of a prospect’s operations, from the tech stack they use to intent signals that show when they’re actively looking to invest in products and services. In a tough hiring environment, every single lead, call, and outreach email matters.

Maximizer 100

Maximizer Hiring Top of Funnel Lead Rank 100

Sales Hacker

JANUARY 27, 2024

When you look at how to segment your audience for messaging, consider these three broad categories: Industry: This is your wider audience that cares about who you are and what you do. Without deep knowledge of who you’re speaking to, your messages may not resonate with your target audience’s specific needs and interests.

Positioning 122

Positioning Top of Funnel Ideal Customer Profile Intent Signal 122

Zoominfo

MARCH 15, 2023

Here are a few examples: ACV generated per Marketing Qualified Lead (MQL) ACV generated per Marketing Qualified Account (MQA) ACV generated per demo It’s also important to evaluate the cost of marketing efforts, plus the cost of your inbound sales team’s efforts to drive revenue based on the channel, customer segment, and associated campaign.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

DECEMBER 16, 2020

They need to generate segmented lists and remove contacts who have opted-out of previous communications. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity.

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

Zoominfo

MAY 25, 2022

After automating the process, Red Sift’s team was able to access reliable data on companies and contacts directly in Salesforce, plus intent signals when an account showed coordinated interest and updates from the web when companies were making news.

Scale 100

Scale Intent Signal SalesForce Intent Data 100

Lead411

NOVEMBER 15, 2023

Implementing double opt-ins is an effective way to confirm subscribers’ intent and reduce the likelihood of your emails being marked as unwanted. Segmentation and Personalization: Tailor your content to specific and smaller audience segments based on their preferences and behaviors. In this blog.

Google 52

Google Intent Signal Buyer Intent Segment 52

DiscoverOrg Sales

AUGUST 22, 2017

OppAlerts are DiscoverOrg’s predictive intent signals that alert sales and marketing teams when someone at an account is conducting high levels of research on topics related to their business (Note: OppAlerts is an optional add-on service and will only display for customers enrolled in this service). Advanced Search redesign.

SalesForce 120

SalesForce CRM Lead Scoring Lead Rank 120

Zoominfo

DECEMBER 28, 2020

Here’s a snapshot of buying signals. Fit Data: From technographic data to firmographic data to demographics, this includes all the different ways of segmenting and scoring prospects. All of these signals show optimal conditions for a sale. And you improve your ROI. Here’s what that would look like on the ground.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Cincom Smart Selling

FEBRUARY 14, 2025

Define Clear Rules for Pricing, Discounting, and Approvals Establish tiered pricing structures that accommodate different customer segments, deal sizes, and volume discounts. Define a Centralized Pricing Governance Framework Establish standardized pricing structures for different product lines, customer segments, and deal sizes.

ROI 48

ROI Maximizer Lead Rank Discount 48

Zoominfo

AUGUST 3, 2022

With a solution like ZoomInfo Workflows , your sales reps can automatically feed contacts into their nurture campaigns, based on triggers they determine, including intent signals, news alerts, and page visits. The first step is to determine a focus area you can build around. That’s a very wide group of companies to prospect.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

SalesLoft

APRIL 18, 2024

Integrate applications with tools like ZoomInfo, UserGems, LeadIQ, and 6sense to answer those questions by bringing buyer signals directly into Salesloft — so you can interrupt the buying process with the right accounts at the right time. Harness the potential of every conversation Criteria for a successful sales call?

Software 98

Software Software Top of Funnel Intent Signal 98