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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

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Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

SBI Growth

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

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TSE 1350: How Recognizing Intent Signals Can Help Overcome Objections

Sales Evangelist

How Recognizing Intent Signals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intent signals as a tool to overcome objections. It will help them elevate their sales game.

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12 High-Impact Tools for Revenue Operations Teams in 2024

Zoominfo

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

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Target Account Digests: Engage Buyers at the Right Time With ZoomInfo Copilot

Zoominfo

Engaging the right buyers at the right time is the key to success for any sales team. ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Save time that would otherwise be spent on less viable prospects.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools.

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