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Free B2B Data: 6 Reason’s Why Free Data Is Not Worth It Free B2B Data: The Costly Mistake You Cant Afford to Make When youre running a B2B salesoperation, the idea of free can feel like a lifeline. IntentSignals: Tools that show when prospects are ready to buy give you a competitive edge.
Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global SalesOperations Prabha Ramakrishnan. Last week, ZoomInfo co-hosted an event with Bain & Co. at Forrester’s B2B Summit North America.
If you call IBM based on a behavioral intentsignal, and it turns into a closed deal – or say your response rate improves based on the time of your phone call – the model gets smarter. What we’re starting to see today – more so in the next 2-3 years – is data driving activities and getting smarter as a result.
After automating the process, Red Sift’s team was able to access reliable data on companies and contacts directly in Salesforce, plus intentsignals when an account showed coordinated interest and updates from the web when companies were making news.
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Combining third-party intentsignals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . But you must achieve real sales and marketing alignment.
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