article thumbnail

Free B2B Data: 6 Reason’s Why Free Data Is Not Worth It

Lead411

Free B2B Data: 6 Reason’s Why Free Data Is Not Worth It Free B2B Data: The Costly Mistake You Cant Afford to Make When youre running a B2B sales operation, the idea of free can feel like a lifeline. Intent Signals: Tools that show when prospects are ready to buy give you a competitive edge.

Data 52
article thumbnail

Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Last week, ZoomInfo co-hosted an event with Bain & Co. at Forrester’s B2B Summit North America.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

If you call IBM based on a behavioral intent signal, and it turns into a closed deal – or say your response rate improves based on the time of your phone call – the model gets smarter. What we’re starting to see today – more so in the next 2-3 years – is data driving activities and getting smarter as a result.

Data 149
article thumbnail

Simplify, Scale, Sell: How Business Intelligence Boosted 3 UK Firms

Zoominfo

After automating the process, Red Sift’s team was able to access reliable data on companies and contacts directly in Salesforce, plus intent signals when an account showed coordinated interest and updates from the web when companies were making news.

Scale 100
article thumbnail

Why is Everyone Talking About Integration? Introducing Enhancements to Our CRM Application – Salesforce® Edition

DiscoverOrg Sales

OppAlerts are DiscoverOrg’s predictive intent signals that alert sales and marketing teams when someone at an account is conducting high levels of research on topics related to their business (Note: OppAlerts is an optional add-on service and will only display for customers enrolled in this service).

article thumbnail

Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Zoominfo

For example, if you want to sell sales automation software, you should compare the size of companies’ overall sales teams and the sizes of their sales operations teams to get a directional sense of their level of standardization and automation. These same topics are also an important source of intent signals.

article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . But you must achieve real sales and marketing alignment.