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As a result, the traditional sales playbook is becoming increasingly obsolete. To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. Technology is also playing an increasingly critical role in modern sales.
You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,
Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you. Heres how AI can help: 1.
The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Without leveraging data and intentsignals, the flywheel stalls in its ability to generate sustainable growth.
How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intentsignal data can help. But there are many intentsignal data options and many confusing terms used to describe them. That means B2B marketers miss out on 85% of a buyer’s journey!
Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Heres how AI can help: 1.
Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. ZoomInfo also enables customers to unify both sales and marketing teams around shared, real-time signals. We process over 1.5
8 Types of Bombora B2B Buyer IntentSignals? Lead411 partners with Bombora for B2B buyer intentsignals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intentsignals. High engagement can be a strong indicator of interest.
The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.
Aggregage IntentSignal Service allows you to reach more active buyers sooner! View companies and titles signalingintent. Shorten sales cycles and close more deals. Download the Aggregage IntentSignal Service overview to learn more. Get leads for specific in-market buyers.
Real-Time Data and Signals Updates: Turning Insights into Action Timing is everything when it comes to sales. Real-time signals are the secret sauce. Guided Intent solves for that. Guided Intent ensures every outreach is backed by data, making it more impactful and cost-effective for your marketing team.
Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.
Its about giving marketers qualified, actionable intent to drive results right from the start, Depelteau says. Sales and Marketing Alignment: The Real ROI of Intent Data One of the most significant benefits of intent data is fostering alignment between sales and marketing.
Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Conduct Qualitative Sales Research. Use IntentSignals. The list, sadly, can seem endless. What Are Customer Pain Points, And Why Are They Important?
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. What behavioral or intentsignals indicate real buying interest? It ensures that marketing and sales teams are not wasting time on accounts that are not ready to buy.
Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?
Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Conduct Qualitative Sales Research. Use IntentSignals. The list, sadly, can seem endless. What Are Customer Pain Points, And Why Are They Important?
Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.
Speaker: Susan Spencer, Principal of Spencer Communications
Intentsignal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.
Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Automates lead distribution.
This nonobvious demand hides within behavioral data, signals, microtrends, and industry shifts. Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. And get there before the competition does.)
Streaming intent data provides the best, up-to-date intent information as it’s happening. Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. With it, you can access detailed intent data, all while protecting users’ privacy.
The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.
How Recognizing IntentSignals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intentsignals as a tool to overcome objections. You can use sales engagement tools with the ability to track clicks.
Streaming intent data provides the best, up-to-date intent information as it’s happening. Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. With it, you can access detailed intent data, all while protecting users’ privacy.
By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. How to spot buying signals.
We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.
Identify & Broaden Your TAM Many sales leaders are learning firsthand that even the most advanced AI models are of little use if the data across their tech stacks cant be trusted. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.
Clay and Unify GTM are both platforms designed to enhance sales and marketing operations, but they serve distinct purposes and offer different functionalities. Unify GTM , on the other hand, is an all-in-one platform focused on automating warm outbound sales processes. Have more questions about Sales Technology?
B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle.
Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intentsignals.
Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.
Enrich the attendee list with additional data like scoops and intentsignals to help you prioritize those who are actively researching your category. Prepare Sales with Account Briefs for Onsite Meetings It used to take my team weeks to prepare account briefs. Find Your ICP in Advance You cant meet everyone, so why try?
Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.
Engaging the right buyers at the right time is the key to success for any sales team. ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Save time that would otherwise be spent on less viable prospects.
Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. Having access to real-time intentsignals increases the likelihood that you reach out to accounts at the right time and ahead of the competition, even if they don’t come in as a new lead.
A month later, we released a brand new Streaming Intent product, which delivers intentsignals directly to customers as they happen in real time. More Contacts Based on IntentSignals We’re not simply recommending better contacts — we’re also recommending more contacts. A volume mindset helps sales.
Without benefiting from it through sales. Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve.
A month later, we released a brand new Streaming Intent product, which delivers intentsignals directly to customers as they happen in real time. More Contacts Based on IntentSignals. A volume mindset helps sales. Outbound sales is all about effort. Better Intent Data Fuels Sales Teams.
Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. With this type of news, sales reps need to engage as many people as possible. These leaders typically don’t have time for cold sales calls.
Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Best for: Sales engagement automation.
Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.
Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Growth Intent Insights – Lead411 goes beyond static contact data by providing intentsignals.
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