Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

DECEMBER 11, 2024

Real-Time Data and Signals Updates: Turning Insights into Action Timing is everything when it comes to sales. Real-time signals are the secret sauce. Guided Intent solves for that. Guided Intent ensures every outreach is backed by data, making it more impactful and cost-effective for your marketing team.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

NOVEMBER 1, 2024

Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

JANUARY 16, 2025

Its about giving marketers qualified, actionable intent to drive results right from the start, Depelteau says. Sales and Marketing Alignment: The Real ROI of Intent Data One of the most significant benefits of intent data is fostering alignment between sales and marketing.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Conduct Qualitative Sales Research. Use Intent Signals. The list, sadly, can seem endless. What Are Customer Pain Points, And Why Are They Important?

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Conduct Qualitative Sales Research. Use Intent Signals. The list, sadly, can seem endless. What Are Customer Pain Points, And Why Are They Important?

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Automates lead distribution.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

FEBRUARY 24, 2025

This nonobvious demand hides within behavioral data, signals, microtrends, and industry shifts. Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. And get there before the competition does.)

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

NOVEMBER 24, 2020

Streaming intent data provides the best, up-to-date intent information as it’s happening. Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. With it, you can access detailed intent data, all while protecting users’ privacy.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales Evangelist

OCTOBER 2, 2020

How Recognizing Intent Signals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intent signals as a tool to overcome objections. You can use sales engagement tools with the ability to track clicks.

Intent Signal 59

Intent Signal Intent Objections Face-to-face 59

Zoominfo

NOVEMBER 24, 2020

Streaming intent data provides the best, up-to-date intent information as it’s happening. Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. With it, you can access detailed intent data, all while protecting users’ privacy.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. How to spot buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

NOVEMBER 14, 2024

We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Tenbound

JANUARY 14, 2025

Clay and Unify GTM are both platforms designed to enhance sales and marketing operations, but they serve distinct purposes and offer different functionalities. Unify GTM , on the other hand, is an all-in-one platform focused on automating warm outbound sales processes. Have more questions about Sales Technology?

Intent Signal 59

Intent Signal Scale Outbound Lead Rank 59

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 12, 2025

Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category. Prepare Sales with Account Briefs for Onsite Meetings It used to take my team weeks to prepare account briefs. Find Your ICP in Advance You cant meet everyone, so why try?

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

FEBRUARY 28, 2025

Identify & Broaden Your TAM Many sales leaders are learning firsthand that even the most advanced AI models are of little use if the data across their tech stacks cant be trusted. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

JUNE 21, 2024

Engaging the right buyers at the right time is the key to success for any sales team. ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Save time that would otherwise be spent on less viable prospects.

Intent Signal 130

Intent Signal Account Buyer Decision Maker 130

Zoominfo

MAY 31, 2023

Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. Having access to real-time intent signals increases the likelihood that you reach out to accounts at the right time and ahead of the competition, even if they don’t come in as a new lead.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals We’re not simply recommending better contacts — we’re also recommending more contacts. A volume mindset helps sales.

Top of Funnel 130

Top of Funnel Intent Signal Lead Rank Lead Scoring 130

Zoominfo

MAY 27, 2021

Without benefiting from it through sales. Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals. A volume mindset helps sales. Outbound sales is all about effort. Better Intent Data Fuels Sales Teams.

Intent 130

Intent Top of Funnel Intent Signal Intent Data 130

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. With this type of news, sales reps need to engage as many people as possible. These leaders typically don’t have time for cold sales calls.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Lead411

JANUARY 16, 2025

Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Best for: Sales engagement automation.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Lead411

DECEMBER 5, 2024

Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Growth Intent Insights – Lead411 goes beyond static contact data by providing intent signals.

B2G 52

B2G Marketing Government Intent Signal 52