Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category. Track total event costs and measure ROI of your investment ongoing.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. How to spot buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

FEBRUARY 28, 2025

Identify & Broaden Your TAM Many sales leaders are learning firsthand that even the most advanced AI models are of little use if the data across their tech stacks cant be trusted. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Cincom Smart Selling

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Align CPQ with Your Sales Strategy A CPQ system that operates in isolation from the broader sales strategy leads to misaligned workflows, inconsistent pricing approvals, and disconnected customer interactions.

ROI 48

ROI Maximizer Lead Rank Discount 48

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent. At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent. At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Lead411

DECEMBER 5, 2024

Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Precision targeting ensures your efforts are focused on high-value opportunities, boosting ROI.

B2G 52

B2G Marketing Government Intent Signal 52

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. ZoomInfo); Sales Engagement Platform (e.g. The top 4 categories were Data Platform (e.g.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. Intent data utilizing A.I. Shorter sales cycles: Engage buyers during the research phase.

Intent Data 52

Intent Data Intent ACT B2B 52

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. It’s why marketers don’t see ROI on personalization efforts,” AlMukhtar says.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Happy New Year! 2024, we’re officially here. Let’s get into it.

Scale 126

Scale Intent Signal Ideal Customer Profile Intent 126

Sales Hacker

SEPTEMBER 27, 2024

If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. Topping the list of most-loved sales platforms, Apollo has a 4.8 A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach. star rating on G2 backed by over 7,300 verified reviews.

Outbound 114

Outbound Lead Rank Scale Intent Signal 114

Zoominfo

JUNE 10, 2024

To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. The ROI for their business may be clear and convincing. Even specialized ABM or sales engagement tools typically handle signal data through their own narrow lens.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent data increases the likelihood of finding companies and individuals who are likely to buy.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

DiscoverOrg Sales

AUGUST 22, 2017

Remember when the “sales tech stack” was just a CRM? Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. DiscoverOrg’s sales and marketing intelligence platform is one of those technologies.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

SalesLoft

APRIL 18, 2024

This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team. In this post, we’ll break down eight unique, highly productive ways to take advantage of your Salesloft integrations – because who doesn’t want greater ROI from their technology investments ? Data Integrations with LeanData and Tray.io

Software 98

Software Software Top of Funnel Intent Signal 98

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. And you improve your ROI.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. ZoomInfo); Sales Engagement Platform (e.g. The top 4 categories were Data Platform (e.g.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

MarketJoy

OCTOBER 8, 2024

This blog will unpack the significance of buyer intent in outbound marketing, how it reshapes the sales cycle, and how MarketJoy harnesses this data to create smarter, more targeted campaigns that deliver real results. Buyer intent data offers insights into which message will have the greatest impact, enhancing engagement.

Buyer Intent 52

Buyer Intent Intent Outbound Buyer 52

Hubspot Sales

APRIL 1, 2025

Statistics You Should Know About AI Usage in Sales What do AI agents do? But before I dive into the nitty-gritty details, I think its important to cover some need-to-know statistics about overall AI usage in sales. All of this said, visit the following section to explore key insights on how AI is shaping the sales landscape.

Enterprise 52

Enterprise Enterprise Lead Rank Data 52

Lead411

MARCH 28, 2024

Increased Sales Efficiency: Buyer intent data enables sales teams to rank leads based on their potential to convert, allowing them to concentrate their efforts on high-value prospects while increasing productivity. read more « Older Entries The post What is Buyer Intent Data and how can I use it?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Reduced sales cycle length Numerous parties are involved in significant buying decisions. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Reduced sales cycle length Numerous parties are involved in significant buying decisions. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SalesLoft

SEPTEMBER 12, 2023

There’s too much guesswork in sales. How CI works — and how to apply it Getting value from Conversation Intelligence How Conversation Intelligence helps teams outside of sales The CI feature trap: why some organizations miss the red flags How to get started with Conversation Intelligence from Salesloft What is Conversation Intelligence?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

SalesLoft

SEPTEMBER 12, 2023

There’s too much guesswork in sales. How CI works — and how to apply it Getting value from Conversation Intelligence How Conversation Intelligence helps teams outside of sales The CI feature trap: why some organizations miss the red flags How to get started with Conversation Intelligence from Salesloft What is Conversation Intelligence?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

Gong.io

JULY 11, 2022

These are the luxuries afforded to the typical inside sales rep. But aside from the obvious environmental difference, there’s a lot more that separates inside from outside sales teams, and that’s what we’re going to explore here. What is inside sales? . Inside sales vs. outside sales .

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Without leveraging data and intent signals, the flywheel stalls in its ability to generate sustainable growth.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Lead411

DECEMBER 10, 2024

Free B2B Data: 6 Reason’s Why Free Data Is Not Worth It Free B2B Data: The Costly Mistake You Cant Afford to Make When youre running a B2B sales operation, the idea of free can feel like a lifeline. Lets explore why relying on free data could be undermining your sales success and how you can avoid falling into this common trap.

Data 52

Data B2B B2G Intent Signal 52

Zoominfo

NOVEMBER 21, 2024

Any seasoned marketer knows that demonstrating the connection between intent topics and tangible ROI can be difficult, if not impossible. ZoomInfo is the only solution that converts recommended intent signals into qualified signals.

Intent 147

Intent Intent Signal Lead Scoring Lead Rank 147

Sales Hacker

MARCH 14, 2025

The companies getting AI right are seeing lower CAC, faster sales cycles, and a more predictable pipeline. A practical framework for evaluating AI in sales and marketing AI is everywhere in GTM right now, but not all AI solutions are created equal. ROI alignment Will AI actually improve your GTM metrics? The difference?

Lead Rank 79

Lead Rank Scale Lead Scoring How To 79