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Understanding Customer IntentSignals Customer intentsignals provide valuable insights into where a prospect is in their buying journey and what they are looking for. By decoding these signals, sales reps can better understand the prospect’s needs, tailor their approach accordingly, and ultimately close more deals.
Enhanced Targeting Capabilities By focusing on specific accounts, businesses can ensure their marketing efforts are directed towards the most promising prospects, maximizing ROI. Measurable Results Account-based advertising software provides detailed analytics, allowing marketers to track performance and demonstrate clear ROI.
Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.
By identifying these patterns, Guided Intent can then allow marketers to craft new campaigns and target segments that fit the same profile. Its about giving marketers qualified, actionable intent to drive results right from the start, Depelteau says. Intent data should be seen as go-to-market intelligence.
Key Features: Real-time lead identification and enrichment AI-powered outreach across multiple channels Consolidated workflows for seamless engagement ROI tracking for pipeline impact Learn More about Warmly 9. provides account intelligence and analytics for B2B companies, using multi-channel intentsignals to identify in-market buyers.
Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 25% ROI on ad spend. . +30% qualified accounts-to-opportunity conversion. 15% average time to close. Pipeline Growth Creates entirely new sources of accounts and opps. +40%
And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Enrich the attendee list with additional data like scoops and intentsignals to help you prioritize those who are actively researching your category. Track total event costs and measure ROI of your investment ongoing.
What are examples of data-based buying signals. When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. And you improve your ROI. Here’s a snapshot of buying signals. Here’s what that would look like on the ground. Identify new prospects.
A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent data notifies you when prospects show interest in learning more about—and potentially purchasing—a solution like yours by consuming content relevant to your business. At ZoomInfo, we prove that this works.
A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent data notifies you when prospects show interest in learning more about—and potentially purchasing—a solution like yours by consuming content relevant to your business. At ZoomInfo, we prove that this works.
ZoomInfos actionable, real-time intentsignals, combined with the 360-degree view of customers businesses offered by our firmographic, hierarchical, and technographic data, allows marketers to identify and act on fresh new cross- and upsell opportunities as they happen.
This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intentsignals. 5- How can I measure the ROI of my CPQ system?
Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. Intentsignals might include frequent visits to your website, engaging with relevant content, or increased activity around keywords related to your industry. Here’s a guide to help you.
Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.
Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.
Both Zoominfo and Chorus believe in delivering technology solutions that are easy to use, scalable, and deliver extremely high customer ROI. We are confident this addition will improve the customer experience, create greater stickiness across our product suite, and deliver greater ROI to our customers.
Maximizing ROI A misfired email or call can cost you more than just time—it could lead to reputational damage. Precision targeting ensures your efforts are focused on high-value opportunities, boosting ROI. Growth Intent Insights – Lead411 goes beyond static contact data by providing intentsignals.
For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. It’s why marketers don’t see ROI on personalization efforts,” AlMukhtar says.
Leverage partner intentsignals to time outbound Partner intentsignals – like changes in tech stack or recent customer acquisitions – provide actionable insights that tell you when an account is ready for engagement. UserEvidence – launched ROI Studies.
The ROI for their business may be clear and convincing. ZoomInfo Copilot provides sellers with a list of recommended next actions to take based on the urgency of the buying signals and intent data surfaced by ZoomInfo Copilot. Sure, they might be the perfect fit for your solutions.
Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Mostly budget cuts, layoffs, and focus on bringing ARR per Employee to reasonable levels.
From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI.
Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Get a Demo Trend #2: Leveraging real-time intent data Real-time intent data is the competitive advantage every marketer needs in their 2022 strategy.
This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team. In this post, we’ll break down eight unique, highly productive ways to take advantage of your Salesloft integrations – because who doesn’t want greater ROI from their technology investments ?
Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. Things have changed a lot in a decade. But in the midst of all the change, the CRM has maintained and reinforced its central role.
What Are Examples of Data-Based Buying Signals When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. And you improve your ROI. Here’s a snapshot of buying signals. Here’s what that would look like on the ground.
How MarketJoy Leverages Buyer Intent MarketJoy elevates buyer intent by integrating it into a comprehensive outbound marketing strategy. Here’s how: Intent-Driven Targeting MarketJoy uses AI tools and data analytics to track buyer intentsignals, such as web behavior, content engagement, and third-party data.
Both Zoominfo and Chorus believe in delivering technology solutions that are easy to use, scalable, and deliver extremely high customer ROI. We are confident this addition will improve the customer experience, create greater stickiness across our product suite, and deliver greater ROI to our customers.
For example, if an AI agent is embedded into a CRM, sales reps can get a ranked list of warm leads in the CRM, complete with insights on intentsignals and recent interactions. But beyond just the numbers, what exactly are these AI agents doing to drive such impact? AI Agents for the Win? Not exactly.
Enhanced Personalization: With access to specific buyer intent data, firms may personalize their interactions with customers, giving tailored messages and offers that are more likely to appeal to particular preferences. Finally, buyer intent data is a helpful tool for firms that want to better understand and engage their target audience.
Account-based marketing has the highest ROI of all B2B marketing strategies because it is precise and measurable. Account-based marketing outperforms all other marketing strategies, according to 84% of marketers who track ROI. The cycle is reduced with account-based marketing since all prospects are cultivated at once.
Account-based marketing has the highest ROI of all B2B marketing strategies because it is precise and measurable. Account-based marketing outperforms all other marketing strategies, according to 84% of marketers who track ROI. The cycle is reduced with account-based marketing since all prospects are cultivated at once.
This approach maximizes the return on investment (ROI) from the tool by applying its capabilities to various aspects of the business. Does it bring you more value from your buyer intentsignals? Product teams can gather direct customer feedback, uncover unmet needs, and gain insights into product usage patterns.
This approach maximizes the return on investment (ROI) from the tool by applying its capabilities to various aspects of the business. Does it bring you more value from your buyer intentsignals? Product teams can gather direct customer feedback, uncover unmet needs, and gain insights into product usage patterns.
Revenue and ROI tend to be more predictable from inside sales teams. For example, you’ll gain insight into intentsignals exhibited by key accounts, as well as firmographic data such as a prospective account’s yearly revenue or employee headcount. Sales presentation tools.
Without leveraging data and intentsignals, the flywheel stalls in its ability to generate sustainable growth. By combining data, signals, and AI, GTM leaders can leave behind outdated linear strategies and embrace a smarter, more agile approach to buyer engagement. Pilot-test AI models within specific segments or verticals.
But the truth is, the ROI from accurate, compliant, and actionable data far outweighs the cost. IntentSignals: Tools that show when prospects are ready to buy give you a competitive edge. Quality Leads Save Time and Close Deals With paid data, youre not just getting a list of names and emailsyoure getting a head start.
Any seasoned marketer knows that demonstrating the connection between intent topics and tangible ROI can be difficult, if not impossible. ZoomInfo is the only solution that converts recommended intentsignals into qualified signals.
ROI alignment Will AI actually improve your GTM metrics? If your CRM is full of outdated contacts or your marketing automation tools are cluttered with low-intent activity, AI will amplify those problems, not solve them. Are we providing AI with real intentsignals, or just noisy activity data?
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