Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? That’d be something.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

OCTOBER 28, 2020

Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. .

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

FEBRUARY 28, 2025

How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business. The result?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. In fact, just 17% is spent meeting with potential vendors. Think about it.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. On top of that, digital privacy concerns are at an all-time high.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. How is Buyer Intent Data Collected?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

NOVEMBER 6, 2023

For example, you may notice that personalized outreach after a key trigger, such as a prospect visiting a pricing page, has generated a lot of traction for your business in the past. However, relying on a marketer to immediately send a follow-up email every time a prospect visits your pricing page is impossible. All rights reserved.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts.

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Zoominfo

MAY 21, 2021

Your prospects are out there right now, hunting for a solution to a problem you can solve. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Of course, it’s hard to act on raw data.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

JUNE 14, 2021

Preventing Churn One day, Tunick was demoing Intent for a prospect. Oh, that’s actually one of our customers,” the prospect said. According to Intent, the account was researching other vendors. Prospecting Smarter When it comes to his own sales job, Tunick relies heavily on Intent.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 14, 2021

One day, Tunick was demoing Intent for a prospect. Oh, that’s actually one of our customers,” the prospect said. According to Intent, the account was researching other vendors. Prospecting Smarter. When it comes to his own sales job, Tunick relies heavily on Intent. Targeting Niche Customers.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 10, 2024

Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. Many salespeople waste much of their time pursuing prospects who aren’t ready to buy. Even the best sellers in the world can’t close deals that aren’t on their radar.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

FEBRUARY 8, 2022

That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

OCTOBER 28, 2020

Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. On top of that, digital privacy concerns are at an all-time high.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MARCH 7, 2023

For example, you might decide to invest in a webinar automation platform that hosts live webinars, as well as an on-demand library for prospects to watch at any point in time. To maximize their impact, look for solutions that can help personalize the combination of offerings for every customer at every stage of the buying journey.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

AUGUST 23, 2022

Identifying and evaluating new vendors accounts for much of this activity, at 31% and 29% respectively, with a majority of sales-related activity now being conducted remotely. They typically do their research, talk to peers on dark social, and then engage vendors at the end of an evaluation.” That was not the case.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. In fact, just 17% is spent meeting with potential vendors. Think about it.

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

Zoominfo

MARCH 31, 2024

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Sales Hacker

AUGUST 16, 2019

And because our traditional marketing efforts are no longer cutting it — emails are going to “unsubscribe island,” and prospects aren’t showing up for events, for example — pipeline isn’t progressing and we have no understanding of why. . Okay, we’ve established that sales and marketing must work together to move prospects through the funnel.

Top of Funnel 79

Top of Funnel Intent Signal Account Based Marketing Marketing 79

SBI

SEPTEMBER 10, 2019

New features for current ZoomInfo customers upgrading to the ZoomInfo Powered by DiscoverOrg platform include, but are not limited to: Deep functional organizational charts, intent signals, and buying scoops uncovered by researchers – all designed to provide the context for smarter, more successful go-to-market outreach.

B2B 69

B2B Data Intent Signal SAP 69

Vengreso

JULY 31, 2023

That’s called B2B buyer-level intent data. What Is B2B Buyer Intent Data? B2B Buyer intent data is all about (surprise, surprise) individual buyers. It’s uncovering and surfacing the intent signals that you can use to move each member of the buying committee, and spotting these opportunities while they’re red-hot.

Buyer Intent 52

Buyer Intent Intent Data Intent B2B 52

Crunchbase

AUGUST 18, 2022

In the past, sellers prospected through cold calls and emails before building relationships with buyers in person. Opportunities to engage and build relationships with prospects are dwindling now that buyers have access to so much information online, and through peer groups and networks. Prospecting.

Sales Cycle 64

Sales Cycle Face-to-face Intent Signal How To 64

Cincom Smart Selling

FEBRUARY 14, 2025

Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intent signals. Use pre-built connectors from CPQ vendors for platforms like Salesforce, Microsoft Dynamics, and SAP to reduce implementation time.

ROI 48

ROI Maximizer Lead Rank Discount 48

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. Ads clicked on.

Intent Data 52

Intent Data Intent Data Lead Rank 52

SalesLoft

OCTOBER 6, 2022

Improving effectiveness: Sellers can identify the best prospects from new leads and deals most likely to close, heightening focus and prioritization . Reach more prospects with m ulti-channel, multi-touch communication ( social media , phone, email, etc.). Sales Prospecting Tools.

Sales Tools 52

Sales Tools Tools Forecasting Lead Rank 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

Sales Hacker

JULY 31, 2023

Related: Answering The Top 5 Questions On How to Use LinkedIn (5 min read) How to use LinkedIn Sales Navigator for prospecting in 2023 1. They are more likely to respond to you since they are showing some kind of trigger, intent signal, or insight. In Q2, she achieved in one month what she achieved in the entire Q1.

LinkedIn 52

LinkedIn Demand Generation Targets Hiring Buyer Intent 52

Zoominfo

FEBRUARY 7, 2025

We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams. Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130