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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

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Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

SBI Growth

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

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TSE 1350: How Recognizing Intent Signals Can Help Overcome Objections

Sales Evangelist

How Recognizing Intent Signals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intent signals as a tool to overcome objections. You can use sales engagement tools with the ability to track clicks.

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Target Account Digests: Engage Buyers at the Right Time With ZoomInfo Copilot

Zoominfo

ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. These spikes show a growing curiosity about your products or services — making it the ideal moment to reach out and engage with prospects.

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The best sales prospecting tools that integrate with your CRM

Nutshell

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. But too many marketing leaders still report that they haven’t built a complete ABM tech stack to deliver the automation they need. The good news?

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.