Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments.

Buyer 130

Buyer Top of Funnel Intent Data Buyer Intent 130

Zoominfo

APRIL 9, 2024

That’s why ZoomInfo is delighted to announce that TrustRadius, a leading software buyer intelligence platform, is now fully integrated into ZoomInfo Sales. ZoomInfo’s TrustRadius integration offers marketers and salespeople accurate, real-time downstream intent data matched to the unique B2B company profiles in ZoomInfo Sales.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

SalesLoft

APRIL 18, 2024

With more than 130 software integrations across your CRM, core business, and broader GTM applications — PLUS an open API — Salesloft’s Revenue Orchestration Platform connects your third-party data and applications in one place. This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team.

Software 98

Software Software Top of Funnel Intent Signal 98

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. Users can compare pricing, features, and more for their search results.

CRM 128

CRM Tools Ideal Customer Profile Prospecting 128

Zoominfo

SEPTEMBER 7, 2021

For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

MARCH 29, 2023

Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. In today’s economy, software spend is being scrutinized more than ever — it’s no longer just a department lead making purchasing decisions,” Vendr co-founder and CEO Ryan Neu says.

Sales Cycle 130

Sales Cycle Intent Signal Lead Rank Decision Maker 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Learn More about Calendly 5.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. Many parts of the sales tech stack have applications beyond just reaching prospects and closing deals. What is the Sales Tech Stack?

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy? Yet many intent data providers don’t offer real-time uploads.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. Curated dinners and high-quality content are effective strategies for building relationships and engaging prospects and customers. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.

Scale 117

Scale Intent Signal Hiring Lead Rank 117

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. LEARN MORE.

CRM 91

CRM Tools Prospecting Lead Rank 91

Zoominfo

MAY 16, 2022

The root of that stunning shortfall, analysts say, is a lack of insight into the prospective buyer. A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep]. Software isn’t cheap.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

DiscoverOrg Sales

JANUARY 8, 2019

That probably means plugging data into tools like Tableau , Einstein , DataRobot , or other modeling software that visualizes patterns and suggests activities. Learn how to use Intent data (without creeping out your prospects) to get started down this path. A tool that links to engagement platform in an automated way.

Data 149

Data B2B Intent Data Intent 149

Zoominfo

JULY 20, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. Many parts of the sales tech stack have applications beyond just reaching prospects and closing deals. What is the Sales Tech Stack?

Data 130

Data Intent Signal Sales Qualified Lead Software 130

Zoominfo

OCTOBER 28, 2020

ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

AUGUST 3, 2022

Using Triggers Identifying triggers is a great way to understand the right time to reach out to prospects and the best messaging to use. These insights help our sales team be in tune with one another and create localized sales motions that don’t alienate prospects with foreign tactics or approaches.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Zoominfo

JUNE 6, 2023

It can be done as the data is added to or modified within a software application — this is called inline deduplication. Yet, the more your customer information moves between increasingly divergent GTM software systems, the more likely you’ll deal with duplicate data somewhere along the way.

Benefit 130

Benefit Data Scale Lead Rank 130

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it. In addition to FLoC, Apple’s latest iOS 14.5

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MARCH 31, 2024

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Top of Funnel 130

Top of Funnel Decision Maker Scale Ideal Customer Profile 130

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Think about it.

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

Lead411

DECEMBER 14, 2023

This comprehensive guide will delve into the nuances of leveraging technographics to build a targeted prospecting list, exploring the significance of intent signals along the way. It encompasses a spectrum of information, from the software types in use to specific versions and configurations.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

Zoominfo

DECEMBER 3, 2021

ZoomInfo’s vast repository of B2B data gives sales teams unprecedented insight into every aspect of a prospect’s operations, from the tech stack they use to intent signals that show when they’re actively looking to invest in products and services.

Maximizer 100

Maximizer Hiring Top of Funnel Lead Rank 100

Zoominfo

JULY 13, 2021

It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius. Applications Married with Intelligence Every piece of software that we build or acquire sits firmly on top of our world-class data foundation.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Sales Hacker

JANUARY 27, 2024

Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. See the difference?

Positioning 99

Positioning Top of Funnel Ideal Customer Profile Intent Signal 99

Zoominfo

MARCH 15, 2023

Understanding how effectively your company creates and converts prospects over time is important and should be tracked for both departments. This information can be particularly useful to software companies (either competitors or adjacent technologies) or those providing services on top of those tools and platforms.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Vengreso

JANUARY 8, 2021

Here are a few reasons: Modern buyers are engaging with sellers later in the sales cycle, conducting independent research and making it hard to obtain buyer intent data. CRMs do not gather data from non-traditional touchpoints such as social media or live chat, but only from direct interactions between the seller and the prospect.

Sales Forecasts 116

Sales Forecasts Forecasting Revenue Lead Rank 116

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

SEPTEMBER 10, 2019

New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. ZoomInfo CEO Henry Schuck.

B2B 69

B2B Data Intent Signal SAP 69