Zoominfo

DECEMBER 6, 2024

Terminus integrates intent signals from Bombora, aiding account and contact discovery. Terminus allows users to proactively identify and segment target accounts, create dynamic audiences based on CRM criteria, and engage buying committees through ads. Segmentation and activation across channels.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

APRIL 21, 2021

Research Industry: Segment and Identify Pain Points. Healthcare is a broad industry with market segmentation that ranges from obvious sectors, like hospitals and private practices, to parallel but more specific categories like medical supplies. With intent signals, you can know when they’re searching, and therefore when to reach out.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to spot buying signals. What are examples of data-based buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Here are three trends to help you segment both efficiently and safely—this year and beyond.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

FEBRUARY 12, 2025

If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category. Youve gathered all these leads, but now what?

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

FEBRUARY 28, 2025

How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. Let’s start with a reminder: CRMs have a purpose. Think about it.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. How is Buyer Intent Data Collected?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Intent data utilizing A.I. behavioral signals that reveal when a prospect is actively researching or considering a purchase. company size, location) but by intent intensity.

Intent Data 52

Intent Data Intent ACT B2B 52

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

APRIL 21, 2021

Research Industry: Segment and Identify Pain Points Healthcare is a broad industry with market segmentation that ranges from obvious sectors, like hospitals and private practices, to parallel but more specific categories like medical supplies. With intent signals, you can know when they’re searching, and therefore when to reach out.

Ideal Customer Profile 130

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 130

Zoominfo

JANUARY 12, 2024

The company has long since proven that its solutions are a great fit for several key personas, which makes reaching well-qualified prospects with relevant messaging a cornerstone of Smartsheet’s growth plans. “Our segmentation strategy relies on having a deep understanding of the buying committee at each of our target accounts.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

Intent Data 130

Intent Data Intent Account Data 130

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. Set up your ad platform to avoid prospects you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. Set up your ad platform to avoid prospects you don’t want to target. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. Intent monitoring tools make this process easier.

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

MAY 21, 2021

Your prospects are out there right now, hunting for a solution to a problem you can solve. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Of course, it’s hard to act on raw data.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Sales Hacker

DECEMBER 9, 2022

Often, we’ll prioritize using account segmentation and scoring rules. Sales leaders often evaluate prospects and existing customers based on readily available information — order history, and firmographic data (company location, size, industry, etc). Common pitfalls when segmenting and scoring accounts .

Lead Rank 120

Lead Rank Territories Lead Scoring Quota 120

Sales Hacker

SEPTEMBER 27, 2024

This specialized role ensures that outreach is rich in relevance and more likely to resonate with prospects who are already engaged with the ecosystem. Segment daily contributors vs. strategic partners Not all partners play the same role. Segmenting partners allows you to maximize both short-term impact and long-term growth.

Outbound 112

Outbound Lead Rank Scale Intent Signal 112

Zoominfo

DECEMBER 3, 2021

ZoomInfo’s vast repository of B2B data gives sales teams unprecedented insight into every aspect of a prospect’s operations, from the tech stack they use to intent signals that show when they’re actively looking to invest in products and services.

Maximizer 100

Maximizer Hiring Top of Funnel Lead Rank 100

Zoominfo

MAY 25, 2022

The rest is typically spent researching prospects, logging activities, and organizing to-do lists. For sales professionals, BI finds the company and contact information that fuels personalized sales prospecting , accurate territory planning , and more efficient customer upselling.

Scale 100

Scale Intent Signal SalesForce Intent Data 100

Zoominfo

JUNE 6, 2023

Segmenting: Uses data to categorize leads by persona, territory, lead score , and any other criteria. Along with lead routing , teams can automate lead assignment to the right sales rep in less time, increasing the chances of connecting with the prospect and making the sale. Pain points: personal stressors, workplace stressors.

Benefit 130

Benefit Data Scale Lead Rank 130

Zoominfo

MARCH 15, 2023

Understanding how effectively your company creates and converts prospects over time is important and should be tracked for both departments. Do certain segments convert more efficiently or faster through the funnel? These same topics are also an important source of intent signals.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Sales Hacker

JANUARY 27, 2024

When you look at how to segment your audience for messaging, consider these three broad categories: Industry: This is your wider audience that cares about who you are and what you do. Without deep knowledge of who you’re speaking to, your messages may not resonate with your target audience’s specific needs and interests.

Positioning 121

Positioning Top of Funnel Ideal Customer Profile Intent Signal 121

Zoominfo

AUGUST 3, 2022

Using Triggers Identifying triggers is a great way to understand the right time to reach out to prospects and the best messaging to use. These insights help our sales team be in tune with one another and create localized sales motions that don’t alienate prospects with foreign tactics or approaches.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. Let’s start with a reminder: CRMs have a purpose. Think about it.

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

DiscoverOrg Sales

AUGUST 22, 2017

Integrated technologies turn hypothetical benefits into reality by plugging holes and bridging gaps in the workflow that sales and marketing teams go through to engage prospects, develop relationships, and drive revenue. This helps prospect and generate pipeline more efficiently. OppAlerts are now available on inline pages.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

Zoominfo

MARCH 31, 2024

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

SalesLoft

APRIL 18, 2024

One-click integrations with Seismic and Highspot let you quickly insert content into Salesloft email templates, snippets, and Cadences, so you can work faster, engage more prospects, and rest assured that you’re sending the right messages. Harness the potential of every conversation Criteria for a successful sales call?

Software 98

Software Software Top of Funnel Intent Signal 98

Cincom Smart Selling

FEBRUARY 14, 2025

Define Clear Rules for Pricing, Discounting, and Approvals Establish tiered pricing structures that accommodate different customer segments, deal sizes, and volume discounts. Define a Centralized Pricing Governance Framework Establish standardized pricing structures for different product lines, customer segments, and deal sizes.

ROI 48

ROI Maximizer Lead Rank Discount 48

SBI

SEPTEMBER 10, 2019

New features for current ZoomInfo customers upgrading to the ZoomInfo Powered by DiscoverOrg platform include, but are not limited to: Deep functional organizational charts, intent signals, and buying scoops uncovered by researchers – all designed to provide the context for smarter, more successful go-to-market outreach.

B2B 69

B2B Data Intent Signal SAP 69