This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This means salespeople must take the time to deeply understand each prospect’s unique situation, challenges, and goals. Understanding Customer IntentSignals Customer intentsignals provide valuable insights into where a prospect is in their buying journey and what they are looking for.
Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intentsignals to prioritize the prospects most likely to convert.
You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,
Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intentsignals to prioritize the prospects most likely to convert.
In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.
Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them. Without a dynamic framework to adapt to real-time signals, sellers risk alienating people instead of converting them. A prospect downloads a competitor comparison chart and begins engaging with high-value case studies.
What sets ZoomInfo apart is the ability to enrich traditional intentsignals by layering them with additional buying and contextual signals, significantly enhancing their accuracy and relevance. Beyond the Basics Intent data has long been a powerful tool for identifying accounts showing interest in your offerings.
In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.
Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Maybe there’s a product out there that can automate most of the work you spend half your day working on.
But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Need-Based Signals : These show active research behaviors, such as downloading content related to solutions. The challenge?
Its the engine that powers prospecting, personalization, and pipeline generation. Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes.
What behavioral or intentsignals indicate real buying interest? How can we segment our efforts to engage the right prospects at the right moment? A rule of thumb I go by: if there is no clear reason to reach out to a prospect, then it is not worth the effort. CRMs are where data goes to collect dust.
Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Maybe there’s a product out there that can automate most of the work you spend half your day working on.
Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. provides account intelligence and analytics for B2B companies, using multi-channel intentsignals to identify in-market buyers.
By centralizing call data, sales teams gain insights into call effectiveness, prospect engagement, and overall campaign success. ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment.
ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.
They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to spot buying signals. What are examples of data-based buying signals.
Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.
Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.
How Recognizing IntentSignals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intentsignals as a tool to overcome objections. The intent is an interest in either you, your competitors, or your industry.
How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.
Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy. To hone in on messaging that targets prospects’ problems, identify healthcare organizations with below-average patient experience scores. Analyze Org Charts.
Terminus integrates intentsignals from Bombora, aiding account and contact discovery. Leadspace identifies high-potential prospects and delivers actionable intelligence to sales and marketing teams. Analytics for data-driven decision-making. Learn More about Calendly 5. Key Features Multi-source data validation.
For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . Not every company is in your target market.
Clay is a versatile data enrichment and automation platform that enables teams to: – Enrich Leads: Utilize over 100 data providers to gather comprehensive information on prospects. Its key features include: – Intent Data Integration: Leverage multiple intentsignals to identify prospects demonstrating buying intent.
If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Enrich the attendee list with additional data like scoops and intentsignals to help you prioritize those who are actively researching your category. Youve gathered all these leads, but now what?
Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? That’d be something.
has unveiled Apollo Labs, a cutting-edge sales prospecting solution that integrates AI-powered SDRs, outsourced sales development, and Clay -based data automation agencies (Claygencies) into a single offering. Launches Apollo Labs: AI-Driven Prospecting That Deliver Qualified Meetings appeared first on Tenbound. Whats Next?
ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. These spikes show a growing curiosity about your products or services — making it the ideal moment to reach out and engage with prospects.
How to Use Predictive Analytics to Improve Your B2B Lead Scoring and Prospecting Stop chasing dead-end leads! Predictive analytics can help you focus on the prospects most likely to convert. B2B lead scoring is the process of ranking prospects based on their likelihood to convert into paying customers. What Is B2B Lead Scoring?
Prospects who love your product may not be ready to buy. ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. How is Buyer Intent Data Collected?
The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.
Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. Let’s start with a reminder: CRMs have a purpose. Think about it.
Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle.
Here are three must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth. Engage Prospects Based on Industry Change Data Getting an alert that an ideal company just raised money signals the need to spring into action and hit the phones.
Nearly every business function can benefit from the insights surfaced during front line conversations with prospects and customers. How can you really know the answer to that and have real confidence if you’re not on those calls, or if you haven’t seen the prospect’s reactions to proposals or new products?
You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly.
Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intentsignals.
What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Armed with our intentsignals, you can reach out to prospects right when they need you — and before your competitors.
Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.
ZoomInfo and TrustRadius: Connecting Intent to Individuals Intent data is becoming increasingly important to frontline GTM teams because it’s one of the strongest possible indicators that a prospect is ready to buy now.
Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.
It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.
Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A SaaS company uses Lead411 to find decision-makers in specific industries and score leads based on intentsignals.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content