Go-to-Market (GTM) AI Has Brought the End of the Conventional B2B Buyer’s Journey
Zoominfo
FEBRUARY 7, 2025
The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Without a dynamic framework to adapt to real-time signals, sellers risk alienating people instead of converting them. Sell Smarter.
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