Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 130

Account Based Marketing Intent Data Vendor Intent Signal 130

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! In today’s competitive marketing landscape, simply reaching out to potential leads isn’t enough.

Buyer Intent 52

Buyer Intent Intent Outbound Buyer 52

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

B2B 246

B2B Intent Signal Customer How To 246

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B Pocus turns data into revenue.

Media 93

Media Intent Signal Marketing Distribution 93

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. We’ve put together an explainer for how you can incorporate intent signals into your sales strategy.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. We know this challenge well, and we’re obsessed with solving it. Funding : Major funding rounds in the last 90 days.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Automating this process saves time and prioritizes leads more accurately.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Nutshell

MAY 15, 2023

Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals. LeadIQ increases sales and marketing efficiency by allowing your sales team to focus on higher-value activities.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer. Incorporating Intent Signals into the Mix 1.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Sales Hacker

APRIL 2, 2024

Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Creativity in marketing should be balanced with alignment to sales goals and objectives. Pocus turns data into revenue.

Scale 112

Scale Intent Signal Hiring Lead Rank 112

LeadBoxer

AUGUST 1, 2020

Sales intelligence tools automatically find and interpret this data so your reps don’t have to. With the right sales intelligence tools, your reps can focus more on delivering a better sales experience to prospective customers and less on data entry. Keep reading or skip ahead to these sections: What are Sales Intelligence Tools?

Comparison 66

Comparison Tools Lead Rank Lead Scoring 66

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. The intent signal data also provides upsell and cross-sell opportunities.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Vengreso

APRIL 7, 2022

Imagine how much more targeted your outbound marketing or prospecting could be. . That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game.

Intent 90

Intent Maximizer Intent Signal Outsourcing Services 90

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 28, 2024

To his dismay, Slauter soon learned that many of the prospecting tools on the market focused on individual contacts but lacked the organizational data needed to identify strong opportunities for his team. One thing we’ve always really looked for is a ‘one-stop shop’ corporate prospecting research tool,” Slauter says.

Intent Signal 130

Intent Signal Nonprofit Face-to-face Scale 130

Nutshell

FEBRUARY 28, 2024

Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Benefits of website visitor tracking Top 10 website visitor tracking tools for B2B businesses FAQs about website visitor tracking What is website visitor tracking? Website visitor tracking data helps your marketing efforts too.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Sales Hacker

APRIL 9, 2024

As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. 13:39) – Extracting value from investors. (17:57)

Hiring 99

Hiring Intent Signal Scale Outbound 99

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Zoominfo

SEPTEMBER 7, 2021

A seller could request intent data for 50 topics and get a list of 1,000 companies to go after; it’s not practical without refinement. A recent spate of tools — like ZoomInfo’s Scoops, among others — caters to data-driven sales teams seeking such direction. Company Attributes is another ZoomInfo tool that showcases small data.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

DECEMBER 3, 2021

The COVID-19 pandemic changed virtually every aspect of modern life, but its impacts have been felt especially keenly in the job market. Competition for experienced sales professionals has never been more intense, and it’s likely to remain a strongly candidate-driven market for at least the foreseeable future.

Maximizer 100

Maximizer Hiring Top of Funnel Lead Rank 100

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. While it had its shortcomings, ZoomInfo’s legacy intent product was effective and beloved by our customers. It unlocked another dimension in identifying when target buyers were actively in-market for a particular solution.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Customer Strategy 130

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Lead411

NOVEMBER 15, 2023

For email marketers, this shift underscores the importance of adapting strategies to align with these changes. Permission-Based Marketing: Ensure that your email lists are built on explicit user consent. Obtain permission before sending any marketing communications to avoid being flagged as spam. In this blog.

Google 52

Google Intent Signal Buyer Intent Segment 52

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale. Get a demo today to learn more.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130